Ana MalvestioI have learned that technical expertise is essential. But clients assume all advisors have it. So it merely gets you into the game. What helps you to win the game is your capacity to collaborate with others,” says Ana Malvestio, tax partner and diversity and inclusion leader for PWC Brazil.

Malvestio started with PWC as a secretary while still in law school. She gleaned an important on the job education typing letters that partners sent to clients. She soon asked if she could start as a trainee. She was shocked when her boss turned her down. He said it would be too challenging for a woman because it involved lots of travel and it would be difficult to manage with eventual family responsibilities.

She persisted in her quest for an opportunity. Subsequently she became a trainee and the first woman in the tax department of her São Paulo state office. She has proved more than capable of balancing career and family demands: she has since been married and had two daughters, now ages 13 and six. And as the partner in charge of PwC Brazil’s Agribusiness industry specialty, her role is hugely significant. Brazil is the second largest global supplier of food and agricultural products. So Agribusiness is one of the most important sectors of the economy. It accounts for 20% of GDP and 43% of all Brazilian exports.

Ana is justly proud: “It’s motivating to serve an industry that feeds the world: in future, Brazil will contribute 40% of food consumed by the world’s population.”

Infusing diversity into the workplace

Partnering with an Agribusiness Association in Brazil, Malvestio conducted a survey to identify the role of women in the sector: “it’s still very much a male dominated business which spurs me on to drive change,” she adds.

Malvestio faced scrutiny from clients at first: sometimes she had to take a male consultant to meetings because clients wouldn’t interact with her. “It’s changed a lot,” she says, but she is determined to do more. Much more.

Her proudest professional achievement? “That’s easy,” she says, “I get so much satisfaction from contributing to the careers of my team and the success of women in the office”. She’s thrilled that another partner and director in her office began as her trainee and she’s now promoting another woman to director position. “Women in my position must make it easier for the next generation. That will be our legacy”.

She continues to encounter the stereotype she first worked against. Women don’t receive the same opportunities as men because others assume they will be compromised in their careers by families. “Careers are equally as important for women as they are for men: I wouldn’t be a complete person if I stayed at home. You need to find what makes you happy. For many women that’s the feeling that you are contributing to something, to have your own achievements. Your family are the most important people in your life. But they are not everything, and I am a better mother for having a career which gives me satisfaction.”

Malvestio supports the UN “HeforShe” initiative as a way to reposition perceptions of women and achieve greater equality. “If we keep the debate only among women, we will not change the conversation. Men have to be involved and together we can improve things for everyone. It’s not just a woman’s problem.”

In her diversity and inclusion role, she has been instrumental in launching a flexibility policy for mothers. She insists employee reviews are based on results, not hours worked. She also inaugurated a diversity and inclusion committee involving partners and key talent managers, pushing diversity firmly up the agenda. Nothing gets in her way.

A passion for travelling and music

A music lover, Malvestio adores live concerts-everything, she says, from the local orchestra to global rock bands. She has travelled extensively across Europe and the United States and always incorporates adventure into her travel for PwC. “When I have an opportunity to travel for a meeting, I will search out the best theatres, art galleries, restaurants and landmarks so I can immerse myself deeply in the country or city I am visiting. Every holiday we are on the road, and my daughters love it just as much as me.”

Susanne V. Clark“Be brave. Take smart risks. Recognize that you belong at the table.” For Susanne Clark of Centerbridge Partners, those are three key elements for women who aspire to success in the professional world.

Clark has lived the philosophy of “smart risks,” with a career path that has involved a series of decisions to step outside of her comfort zone, each of which added a new layer of experience.

She began her career as a capital markets lawyer at Shearman & Sterling and after a few years joined Goldman Sachs in its Investment Banking Division, which expanded her responsibilities and skills to the broad range of investment banking services. She later joined a team working for Goldman’s public parent company, which extended her responsibilities and had the benefit of allowing her to see the business through an even broader lens, interacting with all of Goldman’s divisions including sales and trading, prime brokerage, research and asset management.

She became increasingly curious about asset management from Goldman’s dealings with fund clients, took a leap and reached beyond her historical skill set to join Amaranth Group, her first experience working directly for an investment adviser. From there, she took her first general counsel role at Basso Capital Management, which she found was a perfect place to learn how to hold her own as a general counsel. From there, she joined Centerbridge Partners, a private investment firm that manages capital for the world’s most prominent pensions, endowments and foundations, where she is a Senior Managing Director and the firm’s chief legal officer. In each case, she let the excitement of a new challenge overtake the fear of failure.

At Centerbridge, she has designed and developed its Legal & Compliance department, which she credits as the professional achievement she is most proud of so far, having built the department from the ground up, but with ample credit to her team for their role in the department’s success. “We have a diverse team of professionals who are dedicated to each other and their work. It is a pleasure to step back and observe how capable they are,” Clark said.

Confidence Counts

Clark knows that it’s good to be humble, but cautions women not to confuse humility with unhelpful and unnecessary self-deprecation. She says that early in her career, she wrote in a self-evaluation that she needed to “gain confidence in her new role.” Although her intent was just to set personal goals, that comment found its way into the next year’s review – “Be more confident.” Clark recalls. “Seeking to convey that I was eager to learn, I unwittingly created a false impression that I was unsure of myself. It was a good lesson to have learned early on.”

An Ideal Industry for Women

Clark finds there is an inaccurate presumption that the asset management industry is a man’s world. “In fact, investment firms are a great place for women because there is no glass ceiling. In general most asset management firms are meritocracies where success is defined and driven by one’s work product and results,” she says. “It’s a dynamic industry that offers great career mobility for motivated professionals who do excellent work.”

Making an Impact

She has been following recent studies on board composition, which show that better decision making occurs on boards of directors that include women. And she has started to see more and more women in the GC seat within the fund industry. “It excites me to see these high-impact women at complex firms who are doing a great job for their firms.”

During her early years in large organizations, she participated in and benefitted from programs that focused on career development. At other firms, she finds the approach may be more organic, but equally powerful provided that the organization is focused on the growth of its professionals, as is the case at Centerbridge. Whether large or small, she believes that firms benefit from good managers who prioritize the career development of others.

Outside of the firm, Clark participates in various mentoring platforms and professional peer groups – including a few for C-suite women – where she has “made many long-standing friendships.” She notes that “These groups provide a context for exchanging professional insights, sharing pitfalls and triumphs, establishing connections and collecting wisdom that covers the full career arc.” Among Clark’s favorite mentoring moments was the fast-paced award-winning Minute Mentoring® program, which she describes as speed dating for career success.

Clark’s philanthropic activities are largely focused on education, including sitting on the board of an independent school in Connecticut. She also participates in a foundation that focuses on education. Though it’s not limited to girls, the group benefits girls as well as boys by helping them develop their confidence and a wide range of life skills.

By Cathie Ericson

Julie Moog Although situations at work will arise where there may not be a clearly defined solution, you can succeed if you do your homework and surround yourself with others who can help you. Julie Moog, TIAA-CREF, learned this advice while progressing in her career. “You have to be willing to take on big unknowns and new opportunities. If you face challenges head on and come to the table prepared, you will come out on top.”

Moog began her career as an intern with Ernst and Young’s technology risk services department, which then translated into her first full-time role post-graduation. She spent the next five years there handling a myriad of responsibilities from internal audit to regulatory compliance to vendor management for several financial services firms. The work often had to be completed quickly and under pressure since she was with the clients for a brief amount of time. “I loved being a consultant because it gave me deep insight into the financial services sector and provided an excellent base from which to launch my career. You have to be a problem solver with quick turnarounds but high-quality work,” Moog says.

Her decision to leave EY presented her with an important learning moment. Leaving a first job that had been such a positive experience is always challenging because it is all that you know. “You may waver over whether you are making the right choice,” she says, “but in hindsight it was the best thing that I could have done.”

Moog then became an information risk manager within the investment bank side of JP Morgan Chase, supporting emerging markets for the Americas. The new role entailed frequent travel to South America and fascinating new learning experiences dealing with international regulators and requirements.

She was given the opportunity to oversee a strategic front office application that the firm was deploying across their fixed income, currencies and commodities platforms. She helped design and implement the controls, before walking international regulators through the control suite that they had developed. Moog then moved into the corporate risk management team where she was the global lead of application assessment services, rolling out solutions firm-wide.

Tackling New Challenges

From there she went to work at TIAA-CREF within the IT risk management team. She created the BISO (Banking Information Security Office) organization, acting as a liaison between information security and both technology and business partners. The goal of the BISO is to work with senior technology leaders and their business partners to understand risk and cybersecurity topics, from regulatory requirements to the types of services provided by the greater team.

This past December, Moog was promoted to the Information Security Officer for TIAA-CREF’s Trust Company in addition to continuing to head the IT BISO organization. “It’s a great opportunity and challenge that I’m looking forward to,” she says, adding that although she had been in the risk space and security officer role for many years, she never had this level of responsibility. Moog is responsible for the strategic direction of the entire program and reports to the board of directors. “I’ve worked closely in the past with the CIO and CTO but I have never shared in the boardroom on a day-to-day basis. This elevated level of responsibility is an exciting new phase for my career.”

Mentoring and Sponsorship

Although she hasn’t had a formal sponsorship arrangement, Moog has benefitted from informal relationships over the years, starting at EY where there was a strong community of women in all different phases of their careers. “I continue to leverage that network in seeking advice on career and personal choices,” she says adding, “You have to view any mentoring or networking relationship as a two-way street.”

To create a strong community in her current role, Moog and her co-chair launched TIAA-CREF’s Information Security Women’s Leadership Group in 2015. The group’s objective is to build strong women leaders within the cybersecurity team. The group offers education and training, community outreach and networking opportunities. “We wanted a way to engage with each other since we’re in different locations,” she says.

The group has had a successful first year, focusing on both technical hard skills and soft skills for employees, as well as planning a variety of events that are open to everyone in the company. In addition, they organized a Cyber School Challenge for 600 students in the Charlotte area that discussed cyber bullying and issues around creating a positive digital footprint – a program which they intend to expand this year.

Balancing Career and Home Successfully

While there were many moms who worked in the community where she grew up, her own mom stayed at home while Moog and her siblings were in school. When Moog entered the workforce as an intern, she remembers noticing the women who held the title of partners. “Something clicked in me, because I had never really thought about where my career could take me. It was eye-opening to get that long-term perspective that women can succeed in both their personal and professional lives.”

Moog’s father was the primary breadwinner, but she recalls that he was still present in their lives, prioritizing the importance of being home for dinner and coaching teams for her and her siblings. “His work/life balance and work ethic both really stood out to me. He excelled professionally and maintained a high-quality, ethical career path and choices, but was still present in our lives,” Moog says.

As she is newly establishing her family, she strives to emulate his path. “Your career is important but family always comes first and in our fast paced, 24/7 society you can sometimes lose sight of that.” Outside of work, Moog has one focus – her son William who is 18 months. “My husband and I are consumed, and we love every second of it.”

Joan M. Dillon“The only barrier to success in the financial industry is if you aren’t willing to work hard,” says Joan M. Dillon, an equity analyst at Voya Investment Management. “Hard work will always pay off, but the puzzling part is that you don’t know when it will pay off. It might not be at your current company or division, but it will happen eventually.”

Dillon has been a healthcare equity analyst for the past 24 years, 17 investing on the buy-side. It was a path she pursued partly based on an interesting college course on investing and portfolio management. A friend mentioned that Dillon was “really good at doing homework,” a skill honed through many hours logged in the library. “This concept resonated with me, and I decided that I should pursue a career in which you never stop learning; where focus and dedication matter; and where complicated projects are the norm – that’s a financial analyst,” Dillon says.

Prior to joining Voya, she was a senior analyst assigned to the health care and consumer staples sectors at Equinox Capital Management.She also served as health care analyst with Dreyfus Corporation, JPMorgan and CS First Boston.In the Wall Street Journal’sAll Star Analyst Survey for 1997, Dillon received the top award as “Best Stock Picker in Health Care Services”.

Her interest in the field is buoyed through the research she does on pharmaceutical and biotech companies, where she learns about new therapies in drug development, makes financial models on the earnings opportunity and calculates the stock’s potential value.She cites several new therapies targeting cancer and Alzheimer’s disease that are in late stage clinical trials and could be on the market helping patients over the next two to three years. “When people find out that you analyze health care companies, they often tell you about the medicines they take and ask you if there’s something new or better coming. So I can be pretty popular at a BBQ,” she says with a laugh.

Advice for Moving Up

Dillon knows the value of keeping your eyes open for opportunities, whether it’s asking your manager for more responsibility or a promotion, spending time working on a team you haven’t worked with before or raising your hand for new projects. She advocates settingprofessional goals every year and viewing your career in annual increments. Sometimes achieving the goal can mean you have to take a class after work or get an advanced degree, as she did, earning her MBA while working full time at an investment bank. Or, it might mean you have to join a new firm to work with different people and gain new experiences.

She also underscores the importance of taking the time to deliver your best work. No matter what the assignment, Dillon recommends over-preparing and practicing, especially when you are presenting to a group, and she always advises people to view their work with a critical eye. “Your work is you. Triple check it because it should always be the best it can be.”

That advice applies at every stage, but Dillon says that especially when you are new, you should be extra cognizant of the impression you are creating. “You’re the person who has a lot to learn so you should always be early to meetings – whether you’re walking in or dialing in. That shows interest, initiative and that you care,” she says. “And those are some traits that help lead to success…no matter what your level.”

By Cathie Ericson

Amanda Hindlian“The best careers sit at the intersection of what you’re passionate about and what you’re naturally good at – fortunately, those two things tend to go hand in hand.” That’s advice that Goldman Sachs Managing Director Amanda Hindlian has for those thinking about where to start their careers.

“I also wish that at the outset of major career transitions I’d had the hindsight to enjoy the ride a little more – but then hindsight is always 20/20,” she says. “You might feel uncomfortable any time you make a significant change in your career, but try to enjoy that phase because it’s when you’re growing, where you’re adding to your skills and building new relationships.”

Hindlian began her career as a semiconductor equity analyst in the Global Investment Research (GIR) Division at Goldman Sachs where over the course of six years she assumed incremental coverage responsibility. She then accepted an opportunity to work as chief of staff for the global head of Research, and for several years she worked in different capacities with him and other senior divisional leaders, including as chief operating officer of GIR and senior director of the Global Markets Institute.

In mid-2015, Hindlian joined the Executive Office, working with the president and chief operating officer of the firm to develop and implement key strategic initiatives. Later in the year she assumed broader responsibilities in the Executive Office, working with the chairman and chief executive officer of the firm and overseeing the Client Strategy Group, as well as serving as secretary to the Management Committee.

Hindlian is proud of the relationships she’s developed over the years both inside and outside the firm. “The partnerships I’ve formed and mentoring I’ve received from colleagues has been crucial to my success. It’s difficult to describe the accumulation of knowledge that comes from interacting with and being surrounded by so many incredibly smart and talented people.”

Immersed in Content and People

One project Hindlian is working on now that she particularly enjoys is developing content for executives that facilitates their interactions with clients, regulators, the media or policy makers. “I love thinking about what is top of mind in the world and assessing how we can be helpful to our clients by providing them with our institutional insights on major issues.”

She interacts with different divisions within the firm to identify their specific goals and also meets with clients to understand what’s important to them. She then supplements her advice with research to strengthen that perspective.

Another project Hindlian recently undertook was organizing a dinner for more than 20 ministers of finance and central bankers to discuss what they could do to stimulate global economic growth. Hindlian participated in the two-and-a-half hour family style dinner, where participants discussed key issues from political and economic perspectives.

She is also immersed in people-related initiatives and strongly supports the firm’s efforts to hire, retain and promote the best and most diverse people. “I believe our people are our number one asset and we must remain focused on diversity so that our people reflect the world in which we and our clients live.” Hindlian has found value in being involved in the firm’s Women’s Network over the years and is an advocate for programs and initiatives that support an inclusive work environment.

Mastering the Balancing Act

While Hindlian acknowledges that everyone faces challenges balancing work and their personal life, she notes the unique challenges shared by most working moms – particularly surrounding the notion that there aren’t enough hours in the week. She cites a conversation she had with a group of accomplished women at a recent Next Generation Most Powerful Women event hosted by Fortune: “We each had our own journey, but the one commonality we had was that it’s really hard to balance it all on a daily basis. You have to hope that even if you can’t achieve balance every day that you can find it when you look back over a longer stretch of time, and if you don’t feel that way it’s time to reassess. Parenting and working can be challenging, but for me it’s been such an incredibly rewarding combination.”

A Different View of Mentoring and Networking

Hindlian finds that mentoring should happen organically and believes it’s easier to form a mentoring relationship once you have worked with someone on a project or shared a goal, vision or challenge. Otherwise, she says, the mentor doesn’t have any context to provide advice and advocacy. “You will naturally provide the foundation for mentoring relationships if you are a team player and do good work.”

A Yearning To Travel

Before she had a child, Hindlian says she would travel often, hopping on a plane with her husband for a short trip without hesitation. Now, with a 21-month-old she is enjoying her time with him closer to home, although she can’t wait until he’s old enough to join in their family adventures.

By Cathie Ericson

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Leonora XhekajLeonora Xhekaj remembers being asked by someone she admires: “What is more important to you, being liked or respected?” Although she said “both” at the time, over the years she has learned that everyone might not like you, but most will respect you when you establish credibility and act professionally with colleagues and others, regardless of their experience, association or job function.

This philosophy has helped lead to Xhekaj’s successful career ascension. She started at Paine Webber (which was subsequently acquired by UBS) as a client services associate in the institutional equity sales area, providing research to institutional clients. While there she developed a reputation as someone who was persistent and reliable – arriving at work at 5 a.m. if needed to get the job done.

In 2000 she joined Voya Investment Management, previously known as ING U.S. Investment Management, and, at the time, they were involved in a number of M&A consolidations. “I learned early in my career on the buy side that change is the one constant you can count on, and it is something I learned to adapt to and embrace.”

Xhekaj, who earned a B.B.A in management and finance from Baruch College, has held her current role in risk management since 2009. She supports the equity investment platform, structured assets and alternatives group and institutional distribution, as well as other business support areas, such as operations.

Over the years, she has held a variety of positions, including leading the business resilience program for Voya IM including managing crisis events such as Hurricane Irene and Hurricane Sandy. In the days leading up to each, Voya IM activated contingency plans that had been developed and tested, allowing the firm to continue business operations uninterrupted with remote capabilities for all staff with essential functions.

Xhekaj is most proud of her contributions over the years that have led to the development of the company’s effective risk management program that partners with the business to identify, analyze and mitigate risks. “I appreciate that I can contribute to teamwork that benefits the end client, and have opportunities to lead initiatives for the firm that involve collaboration with multiple business areas,” she says.

The operational risk function was relatively new when she assumed the position, offering her an opportunity to help create and establish a key function for the company. “It’s amazing to be in this position where I can offer foresight as we evaluate risks and that I can contribute to enhance programs or processes that add value.”

Working Girl

Even though family and friends warned her that Wall Street was a “man’s world,”Xhekaj learned much of her early career impressions from the movie Working Girl, where she remembers identifying with Melanie Griffith’s character and wanting to be one of those women who succeeded based on talent and skill.

She found breaking into the environment more challenging than expected, but she quickly recognized that becoming a subject matter expert would allow her to push through those barriers. “I was able to earn a seat at the table. I was accepted because I earned respect,” she says. “You can be your own worst enemy if you dwell on the fact that you’re often outnumbered. I decided I needed to think differently and the actions I took showed I belonged and could achieve success.”

Earlier in her career, Xhekaj hesitated to seek mentors and was less vocal about volunteering for stretch roles. But with senior sponsors advocating for her, she realized that they were seeing possibilities in her work that would lead to advancement. Her cadre of mentors ended up being an organic mix of men and women offering a diversity of age and specialty, from backgrounds in risk and investment functions to operations to technology. “I saw it as a major benefit that I could tap into all those resources, views and perspectives to gain as much information on different angles and functions as possible.”

Recipe for Success

From those diverse perspectives she has identified a number of colleagues who display qualities that she would consider important for a role model: humble, inspirational, insightful and credible. One manager in particular stands out for her ability to defuse and navigate through uncomfortable situations with grace and poise.

Over the years Xhekaj has amassed a list of values and principles that she believes provide a path to success: integrity; respect; valuing differences; a positive attitude; avoiding excuses; building relationships, engaging people; and appreciating differences in skill sets. She has also always admired those who don’t say ‘that’s not my problem,’ but contribute to meaningful discussions and provide recommendations instead; or those who are willing to roll up their sleeves to collaborate even if it’s not officially part of their role.

Advice for Balancing Work, Family and Outside Life

At a conference recently, one of the speakers mentioned how outsourcing helped her balance work and life, and Xhekaj realized she had not heard outsourcing used in this context before. She saw that outsourcing everything from housekeeping and other chores to child care can be achieved in a number of ways, such as asking family and friends for help and relying on your partner to contribute more if you both work.Xhekaj says her mom has been her biggest advocate and supporter of all aspects of her life.

Finding that balance has been essential, as Xhekaj is active with a number of groups that grow her professional skills outside of her job commitments. She has been involved with Voya’s New York Women’s Network, her town’s Professional Moms Network and also participates in informal networking and other leadership skill-building conferences and opportunities. Always eager to stay sharp in her field, Xhekaj is a member of a number of industry associations, such as the Security Industry Financial Marketing Association and the Global Association of Risk Professionals (GARP).

Married with two kids, her priority is to spend as much time as she can with daughters Leyla, age 10, and Hana, age 8. “Both inspire and motivate me to continue to contribute to our culture and community,” she says. She shares her passion for charity, helping with the March of Dimes and juvenile diabetes organizations, as well as other local charities in her town.

She also loves to travel, and together her family has explored different cultures from Germany and Switzerland to Kosovo, Antigua, Montreal and Quebec. Closer to home, the family regularly visits local monuments and historical sites, and as avid readers, they love nothing more than a Saturday in front of the fire at their local library.

Olwyn Alexander“As you move through your career, you realize the importance of networks and relationships,” says Dublin based Olwyn Alexander, who leads PwC’s EMEA Alternative Investments group. “It becomes easier and more natural as you get more specialized in your industry, but it would be such a career boost if as a younger recruit, you could make it a priority to meet new people and invest in those relationships.”

After earning her Bachelor of Commerce and Master’s in Accounting at University College Dublin, Alexander began her international career at PwC with a quick start. “On a Wednesday they asked if I’d be interested in leaving for Dallas for six months on the upcoming Saturday,” she recalls, knowing that it would provide unparalleled experience.

She subsequently worked out of Boston during a particularly busy season; returned to Dublin; and went to New York City with her fiancé for a planned 18-month engagement that became four years.

While there, she specialized in hedge funds and private equity, a role that set foundations for her future. She enjoyed the challenging work, as well as the opportunity to collaborate with great peers and partners and oversee many projects in the Caribbean, where they would work hard and then scuba dive on a Saturday.

When she returned to PwC Ireland, she realized that her experience was very valuable: The United States was ahead of Europe at the time in this industry, so what was her standard experience was ground breaking back in Europe. Since the industry was just emerging in the U.K., much of her role was developing and marketing the practice, which paved the way for her to become a partner in 2004.

Investing in Her Career To Keep Up With Change

Other moves she made have strengthened her expertise in the area. She earned her Chartered Financial Analyst designation in 2003 which she found to be an important investment in her career because it bolstered her credentials for target clients, such as hedge fund managers. She also became involved in an international trade association for alternative assets and co-authored a global guide to hedge fund valuation in 2005, prior to the crisis that was revised and reissued in 2012. She also sat on a working group on valuation for The International Organization of Securities Commissions (IOSCO) as an expert post crisis.

Being asked to be part of an expert working group for IOSCO and her election to the Alternative Investment Management Association’s Global Board were thrilling professional achievements for Alexander, as has been her work winning new clients and expanding the business. As an example, she cites a client where they were just able to secure substantial new projects as a result of the strong relationship and good work they’ve delivered since 2005. “It’s very rewarding when that’s acknowledged,” she says.

Looking forward she knows the industry will continue to have exciting developments, with asset management moving center stage amid increased efforts to get private money into investments. While the United States is a more developed market in this area, in Europe and Asia funding remains heavily weighted toward banks as the traditional source of funding but with new, tighter controls on bank lending, asset management is playing a larger funding role as an alternative way to raise money. “It’s very exciting to see the changes in our industry with lots of deals around property and private equity. Rather than just investments in stocks and bonds, we are seeing investments in real projects and businesses where we can see the capital go to work.”

In addition, she is excited to see the growth in digital and fintech investments that are being developed at an unbelievable pace of change.

Succeeding Among Limited Diversity

She says that the industry is still heavily male-dominated, so it’s important for women to rise above it and not allow that to be intimidating. One area where she sees that young women need to be mindful when working among men is not to second guess themselves. “If there’s a big job, men will say, ‘This is why I should have it,’ while women will worry if they can do it. You have to have confidence in your own abilities so you don’t preclude yourself from something that could be interesting and challenging.”

Alexander cites the need to raise awareness around the “He for She” initiative, which opens the discussion and encourages people to consider their own personal bias and whether they are being fair with opportunities. But she sees that gender diversity is just one area that needs support. “We have to consider gender, culture, nationality and age because everyone brings different perspectives,” she says, adding that the speed of development means that it’s more important than ever to know what younger people are thinking and doing.

Family Makes the Difference

Alexander tries to make the most of her personal time with her two daughters, ages 7 and 4 and her “amazingly supportive husband who reassures me in those doubting moments.” For her own relaxation, she’s an avid horse-woman and regularly competes in dressage and show jumping events. “It’s important to have a commitment to something non-work related to ensure you enforce your own work-life balance.

By Cathie Ericson

Sandy ChaikinFrom cosmetics to commodities to travel and tourism, Sandy Chaikin has successfully re-invented herself and her career.Starting in marketing roles, she fine-tuned her skills to open her own consulting firm and a Bed & Breakfast in Connecticut.When the stock market fell in 2008 and she lost 40% of her investments, Chaikin decided it was time to transform once again. After co-founding Chaikin Analytics in 2009, she is now helping other women re-invent themselves as confident and profitable stock market investors.

After graduating from the University of Denver with degrees in Sociology and Psychology, Chaikin moved to New York and started her career in the cosmetics industry.She held senior marketing roles at L’Oreal and Elizabeth Arden. Chaikin then moved to her home-town, Philadelphia, and took a marketing role at The Franklin Mint.

“Marketing a service or product is the same formula in any industry – identify your audience, have a unique product, know how to promote, package and price your service,” she said.

In 1995, Chaikin moved to Connecticut and opened her own marketing consulting firm. It was also around this time that she segued into the travel and tourism business by opening a Bed and Breakfast.

“My personal experience owning a B&B attracted other inns and before I knew it, my consultancy was 100% focused on travel and tourism.You have to be immersed in something to market it and that’s why I was so successful, because it was my business, too.I was an innkeeper and I knew from my own experience how to market an inn – I knew what worked and what didn’t – which I then applied to my clients’ businesses.”

During her days as an innkeeper and marketing consultant, Chaikin invested in mutual funds.

“As my consulting business grew so did my 401K plan and I didn’t feel I had the inclination or knowledge to manage this myself,” she said. “On a recommendation, I met with a portfolio manager and hired a professional.”

When the markets fell in 2008, Chaikin became concerned about her investments.

“I asked him repeatedly if we should make some changes to my portfolio,” she recalled. “I remember calling him several times but he advised me to hold on to the investments. I didn’t have the confidence to over-ride his judgment.”

Chaikin ended up losing 40% of her 401K.

“This was a devastating turning point because I thought I was doing the right thing,” she said. “When you need advice, you go to a professional so I was upset this professional didn’t help me.I took the money out of his control and was determined to do this on my own.I put my money in Vanguard and started investing it myself.”

The Birth of Chaikin Analytics

Sandy’s personal losses in the stock market using a financial advisor was the inspiration behind the launch of Chaikin Analytics. She knew there was a need in the marketplace for novice investors like herself to have access to investment tools that professionals used so she could take control of her own investments.

Partnering with her husband, Marc Chaikin, a 40-year Wall Street veteran, they founded Chaikin Analytics.

“Before he retired, my husband Marc created tools for institutional investors on Wall Street.In 2009, he watched as millions of dollars were coming out of brokerage firms and into self-managed accounts like mine,” she explained.“We decided to take the tools he created for the pros and apply them to individual investors.”

The Chaikin Analytics model takes into consideration 20 different factors that professionals analyze when looking at a stock and boils everything down to one easy-to-understand rating.The ratings categorize a stock as bullish, bearish or neutral.The Chaikin Power Gauge model is also one of the only models that blends technical indicators with fundamentals. Most investors use either technical indicators OR fundamentals – Chaikin’s blends the two.

“I spend about 15 minutes a day monitoring my account and only invest in about 8-10 stocks at a time,” she explained.“I started investing in Comcast and Ebay, both had a bullish rating, and they went up 40-60%, so I was off to a good start. I also picked the two best-performing stocks in 2014, Southwest Air (LUV) and Skyworks (SWKS), and found them early on. I also knew when to get out at the top. 90% of my investments are in individual stocks.”

Chaikin said that if she can manage her own investments with no prior experience, other women can do this too.

Empowering Women in the Stock Market

While Chaikin Analytics is for all types of investors, she targets female baby boomers as well as emerging women.

Focusing on female investors is a smart move.According to BMO Wealth Institute, women currently control 51%, or $14 trillion, of personal wealth in the United States and are expected to control $22 trillion by 2020.

Chaikin Analytics is collaborating with NASDAQ to present frequent webinars educating their audience, of all levels, on how to invest in the market. Her curriculum includes knowing what to buy and sell, timing the ideal exit and entry points, how to avoid common pitfalls as well as how to shed insecurities about investing.

Chaikin cited a study done by Fidelity that only 28% of women feel confident making decisions about their financial investments on their own.This means that 72% of women don’t feel they have the knowledge to participate in the stock market.

“I have found that women are overwhelmed with financial information and find the stock market off-putting, which is believable because I found the stock market like that too. This is why we created this system, it puts everything together in one neat package…. I break it down to following 5 simple steps to build a killer portfolio.”

Besides collaborating to produce webinars, NASDAQ asked Chaikin Analytics to create 3 indices for the Exchange; the NASDAQ Chaikin Power US Large Cap Index, the NASDAQ Chaikin Power US Small Cap Index and the NASDAQ Power US Dividend Achievers.All the indices outperformed in 2014 by 52%, 77% and 49% respectively.

“We took the stocks that are in those funds, overlayed the Chaikin Power Gauge model, and then removed the non-performing stocks,” she explained. “We re-balance once a year.”

Chaikin e

xplains that the NASDAQ webinar collaboration is a pilot program and they hope to expand to other investor communities soon. Her most recent webinar has attracted about 900 attendees.

“Just like marketing an inn, you have to immerse yourself in the stock market if you want to be credible.This is why my webinars are so powerful,” she explained.“I use stocks I invest in as examples – I am one of them.”

Most Proud Accomplishment

While Chaikin has been able to reinvent and transform herself successfully throughout the years, she said conquering her insecurities about stock market investing is her greatest accomplishment.

“This was the one area of my life that I felt I didn’t manage successfully,” she said.“It’s great to have a profitable portfolio and to be making money investing. However, the benefit you can’t put a price on is the tremendous amount of confidence that you get by managing your money and your future.”

Chaikin will continue to produce webinars and help women gain the knowledge and confidence to manage their own investments.After re-inventing herself and her career throughout the years, she believes other women can transform themselves as well.

“It doesn’t matter how old you are,” she said. “Never stop learning and transitioning.”

By, Jessica Titlebaum

Bill Brucella“Take ownership of your career by identifying key influencers and mentors who can help you,” says TIAA-CREF’s Bill Brucella, who believes that women should develop their own brand, which can include advocating to get visible opportunities and taking on stretch assignments.

Brucella started his own career as a software developer more than 30 years ago. “I did that for five years before I figured out that there were more talented people in that space,” he says with a laugh, “but then I realized that maybe I could lead them.” He transferred into project management and quickly grew into other management roles all while staying in the tech space. Along the way, Brucella held a variety of positions that covered a breadth of IT roles – data center management, networking, systems administration and managing software development teams. Prior to joining TIAA-CREF, he was a senior vice president for a major software development firm. With 150 reports, Brucella managed consulting sales, delivery and data warehouse development for firms in the banking and brokerage industry.

Brucella’s move to TIAA-CREF was deliberate: having worked for technology vendors his entire career he made a quest to work for the end-user side and enjoy a better work/life balance. His new role as a development manager with a staff of 30 may have seemed like a step back, but it removed the travel and very long hours that had been so pervasive.

“I had a young family at the time, and I figured if I have to work 50 to 60 hours a week, I could at least be close to home” he says. In addition, he saw the career move as an interesting opportunity to become a subject matter expert in the fields of trading and portfolio management technologies.

Seventeen years later, he knows he made the right decision. He has since advanced into leadership roles with added responsibilities and is affiliated with a company that he is proud of.

“TIAA-CREF had a great reputation then, and it’s even better now in terms of how it treats its employees. It has always valued diversity and there have been so many cultural elements that are appealing. I knew it was a place where I could grow my career in a reasonable manner.” He mentions the company’s emphasis not just on results but how they are achieving them, ensuring that they have strong, positive relationships with both customers and employees, for example.

For Him, Diversity is Personal

Having worked primarily for women, Brucella has had excellent experiences, one of the many reason he cites diversity as being extremely important. He has also seen firsthand the fallout when gender diversity is not supported: Earlier in her career, his wife experienced sexual discrimination on the job, and he saw how damaging such a situation could be on one’s career when the incident was not resolved satisfactorily. Additionally, with a daughter about to graduate from college, he wants her to be acknowledged in the workplace for the skills that she will bring to the table. Diversity also dovetails with his religious faith, which is founded in treating everyone with fairness and respect and also acknowledges women with leadership roles.

Of course he also sees the benefits of diversity from a business case perspective. “I have always had women on my leadership team, and I find that you get a better thought process, more opinions and innovative ideas with diverse candidates and coworkers.”

That’s why he insists on a diverse slate of candidates, even extending a search if need be, and assigns high-visibility projects deliberately. “I am gender-neutral when it comes to projects and assignments and make sure everyone has an equal chance at these opportunities to build skills and relationships.”

Another area that he keeps in mind is flexibility, and recognizing that sometimes the majority of the work load at home falls on women. “I want them to know they are not disqualified because they have extra family responsibilities. It’s about focusing on the outcomes and not just the hours and the process.”

Advocating for Women

Brucella takes his roles as mentor and sponsor seriously, serving as executive sponsor to the company’s IT Leadership Council for Women and actively advocating for qualified women to be considered when leadership opportunities arise. He recently heard from a woman that he’d been mentoring and had worked with for several years. She wanted to be considered for a leadership role on an IT team, but couldn’t get an interview although Brucella was certain that she had the skills needed. He was able to reach out and urge the hiring manager to consider her as a candidate, and she ultimately got the job.

Another time he worked with a woman who wanted more public speaking opportunities, so he encouraged her to take a Toastmaster’s public speaking class and then placed her in situations where she could present to leaders.

“We need to be visible advocates for promoting women and diversity in leadership roles. I am committed to develop my team, and so I am available on an ongoing basis. Mentors have to be active.”

But most importantly, Brucella believes that encouraging diversity through mentoring is a two-way street. “It’s rewarding to see someone move up in their career, and climb that ladder when they realize that they can and they want to.”

Rooting Out Unconscious Bias

One of Brucella’s goals is to make it safe for people to challenge him; that if they feel they’re not being treated fairly, he has an open door and will accept criticism without being defensive.

“I want someone to ask me if there’s a reason they didn’t get an opportunity. The best way to counteract any unconscious biases that you or others have is to seek feedback.”

For example, recently, he distributed an article he’d seen on bias in the technology industry, and someone who worked for him said it resonated. He responded by sending the article to the larger team, and asked a women leader to gather feedback and help raise awareness by speaking up if they encountered any bias.

Brucella believes that at the end of the day, women should feel empowered to take ownership of their careers, build their personal brand and identify key influencers and mentors who can help them, while continuing to challenge leaders and peers to actively address bias in the workplace.

Getting Comfortable With Discomfort
 
Carol Johnson, CitiWomen can have a tendency to stay in their comfort zone for too long, says Carol Johnson, Senior Vice President, Global Consumer Technology, at Citi. “Along the way I was fortunate to have people who encouraged me to explore new roles, which was pivotal to my success. It’s tempting to stay where you know your role well, but you can have more impact on a higher plain by leveraging what you know and bringing it to a new platform.” In fact, Johnson says that one of the keys to success is to take the next step in your career before you think you’re ready, which requires adapting to operating in an uncomfortable zone at any stage of your career.
 
And those moves outside her comfort zone are precisely what’s helped Johnson ascend the ladder.Her first position as a computer programmer piqued her interest in the field, spurring her to continue her academic pursuits at night in computer engineering. That led to an IT role at a regional bank, where she held various positions from developer to systems analyst, and eventually worked into a technical team manager role. When the bank was acquired and went through organizational changes, she chose to view it as an opportunity, rather than a setback. “That role had set me up for career success: I had learned new technology, increased my professional network and had advanced into a role as a manager,” she says.
 
Moving Up Through the Ranks
 
A management stint at another bank followed, and then she was contacted by an individual  from a leadership network she was part of, who had moved to Citi and offered her a new challenge there as a program manager to help replatform Citi’s credit processing on the consumer side. The challenge of reengineering the system rounded out many of Johnson’s skills, and led to another similar opportunity but on a much larger scale: replatforming the customer service desktop system for North America Cards.
 
This new role led to the professional achievement she is most proud of so far – playing a leadership role contributing to the system from code to deployment. “I am very proud that the system is still used all over the world and gave me the opportunity to shine in a stretch role.”
 
Her next move was back as an individual contributor as chief of staff, where she was able to expand her network with other leaders and into various other lines of business. This valuable experience led to another program management role, followed by a senior development leadership role. “Every day I’m challenged,” she says, working on transformative projects where no one has a concrete answer. “You partner with people inside and outside the organization to gain knowledge and best practices.”
 
At present, one area of particular interest for her is incorporating aspects of behavioral science into operating models, which before were rooted in process, software development and life cycles and now have evolved to include team dynamics as well as more robust information that helps to understand customers and their buying trends. “Today, product development is customer feedback-driven. You watch Twitter to see which features they like, and adapt to take that into account,” Johnson says. “It’s so different from the past, where we laid out defined requirements and drove development to get there.” She sees this model translate to team organization as well, where you can see the benefits of people working together rather than in siloes.
 
 
Network and Pivot to Move Up
 
Reflecting on her career, Johnson says she wishes she had worked earlier to expand her network to colleagues in more senior roles. “It wasn’t until late in my career that it was demystified – senior-level professionals seem to know everything, but when you get to know them, you recognize that they are puzzled by things as well. They just have developed techniques to help them with making decisions and involving subject matter experts where appropriate.”
 
She has seen that by extending your network outside your immediate management stream or area of expertise, you gain access to a wider range of people from whom you’ll receive mentoring and sponsorship, which helps you feel more at home when you take those risks.
 

One of these networking opportunities has come to Johnson through her membership in Citi’s Women’s Network. “This program has helped me expand my network of women leaders at all levels of the organization and learn that they too were challenged by what I’ve faced. Hearing their stories can be so helpful.”

 

In addition, she is active in the Women in Technology initiative that Citi launched in 2013 to encourage more girls in junior high and high schools to consider the many opportunities that exist in the tech field. “I have a passion for this as I wish there had been something similar when I was that age.”
 
Recharging Outside Work
 
Though Johnson says she didn’t consider herself an athlete in high school, she took up running five years ago and finished her first marathon three years ago. “It’s not only a wonderful release, but it has helped me see that although I’m not an expert, I can conquer it.”
 
With a diverse and rich friend and family network, she feels grounded and reinvigorated by spending time with them. “I encourage young women to not compartmentalize their lives but look at their family as partners in their career. They are invested in your success as well, and you can find a lot of support and insight you didn’t even know was there.”