By: Bailey McCann
Recently, Glass Hammer spoke with Maria McLaughlin, the Director of Marketing for Appro International, a technology firm in Milpitas, California. Appro specializes in high performance computing for the oil and gas and financial services industries; government labs, energy and defense departments; electronic design automation; digital content creation; education and manufacturing sectors.
According to the company website, Maria McLaughlin joined Appro in 2002 and has responsibility for all Appro’s marketing, which includes branding, market analysis, perception improvement, marketing communications, and demand creation. She is also responsible for coordinating the product-definition and Go-to-Market Plan activities across Appro. Prior to her role at Appro, Ms. McLaughlin worked at Hewlett-Packard and 3M Corporation.
Ms. McLaughlin is the only woman on the 8-member executive team. When she started at Appro, there was no marketing department, a deficiency that relegated the company to serving a niche market. But before she could help take the company’s message to a larger consumer base, she had to prove her own value, as well as the value of marketing, to the company. During our interview, she offered insights on how she successfully created a now-thriving department and overcame any negative preconceptions of a woman in technology marketing.
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