Nicki HeadshotBy Nicki Gilmour, Founder and CEO of The Glass Hammer

It is really important for the world to celebrate IWD and to stop for a moment and think about issues that affect women in countries near and far. This year there is activity around sexual violence, trafficking and abuse, and poverty – all good topics to address and in some cases, a little action can improve people’s lives tremendously. You will often hear me say that inaction or silence is essentially collusion with the status quo, which keeps in place whatever ugliness is happening in the world.

Nevertheless, awareness can go a long way, but without challenging structural and cultural elements of any issue, we are just minimizing collateral damage. If there is no systemic change, then power and authority paradigms remain the same and we will continue to scratch our heads and wonder why our expectations aren’t met around people doing things differently. The same holds true for advancing women in the workplace.

We need to be having the right conversation to actually see some traction. Catalyst in 2012 reported barely changed figures for women on boards, female CEOs, and women in senior executive jobs.

Often, I feel that we spend too much time arguing over gender-based matters, such as work life balance. Instead, I would like to advocate that we direct the discussion to look at systemic and cultural issues as a way out of the “pink ghetto.” Arguing about whether we should “lean in” more or not as a group is just not going to do it!

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By Robin Madell (San Francisco)

Do you find yourself repeatedly facing a particular type of task or experience that you just don’t want to deal with? What is it that keeps us stuck in some areas, unable to move forward even when we desperately want to do so?

According to the American Psychological Association’s Stress in America survey, participants list lack of willpower as the top reason they fail to move forward with changes. But while you may think that you can push your way through your blocks by the force of sheer willpower, that may not be enough.

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By Robin Madell (San Francisco)

“Everyone has a cultural lens based on their own socialization. It’s important to realize that we all make assumptions. The important task is to check that assumption for validity.”
–Tonnie Martinez, PhD, Assistant Professor, Kansas State University

It’s impossible to avoid unconscious biases, and being able to recognize and work through them is a critical skill for the leaders of today’s diverse, global companies.

Attorney Jennifer Passannante at the New Jersey firm Hoagland Longo Moran Dunst & Doukas, LLP has had conversations with friends and colleagues about how dangerous “latent as opposed to blatant” discrimination can be. “Subtle but pervasive discrimination often manifests itself in workplace patterns, as opposed to acute incidents,” says Passannante.

“Psychological research has shown that issues regarding racism, sexism, and homophobia (to name just a few) run deep into our unconscious process and influence the way we view the world,” adds Silvia Dutchevici, president and founder of the Critical Therapy Center. “Reflection plays a big part in identifying these biases and in changing them. Examining one’s own biases and prejudicial attitudes, particularly when one is learning about and working with different identity groups, facilitates a process of change.”

To that end, leaders can take the initiative to begin recognizing their own blind spots when it comes to diversity, and start to change behaviors that may be holding others and themselves back. Here are some ideas on how to develop your multicultural competence:

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By Robin Madell (San Francisco)

“The most important thing to remember when giving effective criticism is that it is feedback, not failure. The whole reason you give criticism is to help one grow.”
Elle Kaplan,
CEO & Founding Partner,
Lexion Capital Management LLC

When it comes to workplace critiques, perhaps the only thing more challenging than receiving criticism gracefully is giving it effectively. While at first blush it may seem this is one area where it’s easier to give than to receive, providing difficult feedback to employees or peers is not for the faint of heart.

Those who are “people pleasers” may have a particularly tough time delivering news that no one wants to hear, for fear of being disliked as a result. They may therefore hold back accurate information, skewing reviews to avoid negative comments. This is a mistake, because when criticism is given badly, it can be ignored or even result in the opposite of what was intended.

The good news is, you can learn to give more effective criticism and help advance your own career at the same time. Here’s how.

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By Melissa J. Anderson (New York City)

We’ve heard it before. Studies show gender balanced boards (in other words, boards with women on them) perform better than those that are composed of only one gender (almost always, men). But a new study sets out to drill down a little further.

According to Miriam Schwartz-Ziv’s study “Are All Welcome A-board: Does the Gender of Directors Matter?“, diversity in the boardroom creates several positive outcomes. Not only do companies perform better financially when there are more women at the table, but boards communicate more and take more decisive action when financial results are poor. And when there are more women on a board, individual directors (both men and women) participate more actively. The result is better run companies all around.

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By Tina Vasquez (Los Angeles)

For many women, the most difficult part of leaving a company they’ve spent years at – no matter the reason for their departure (retirement, reinvention, or realignment) – is the fear of what will happen to the legacy they’re leaving behind. Whether special projects, women’s initiatives, or a groundbreaking career path, how do you protect the legacy you’ve built at a company as you prepare to leave?

Michelle Flowers Welch finds herself in this exact situation. After an illustrious 35-year career in public relations and after spending the past 21 years of her life building her award-winning multicultural communications firm Flowers Communications Group, she’s leaving it all behind not for retirement, but for a new venture.

Here are a few ways Flowers Welch advises women to protect what they’ve built, while still looking ahead.

Passing the Torch: Identify a Protégé

After working for the Chicago Urban League, Flowers Welch joined Chicago’s wildly successful communications firm GolinHarris, which would change the path of her career forever.

“I walked into GolinHarris in 1983 and I knew I was home,” Flowers Welch said. “I loved the agency side and I knew that one day, I would have my own agency. I began to develop an interest in ethnic marketing and I always knew that I would be an entrepreneur and that I would follow a path that I felt would allow me to control my destiny.”

Flowers Communications Group is considered a powerhouse in the industry – as is Flowers Welch, who’s been awarded the Hall of Fame Award from PR News and Northwestern University, the National Black Public Relations Society’s Founders Award, and the Public Club of Chicago’s Lifetime Achievement Award. Flowers Welch’s firm recently celebrated its 20-year anniversary and its matriarch has handed over the glass baton.

“The theme for our anniversary was 20 Years and Blooming, and I really feel good about the agency’s future and its next 20 years,” Flowers Welch said. “This company will be in great hands under our new president Rashada Whitehead, the first person other than me to carry that title.”

Whitehead joined the company fresh out of college in 1999, but left to work at a general market agency for a few years. Whitehead returned in 2008 sharper than ever, so Flowers Welch worked with her protégée to develop a succession plan designed to create a legacy of leadership and continue building the company.

Flowers Welch is now in the process of writing her next chapter with the creation of her new company Welch Enterprises. In many ways, she’s luckier than most women who are leaving companies that are not their own, which makes protecting their legacies all the more difficult.

“Rashada is an outstanding communications professional who shares my vision and passion for business and I sleep well at night knowing that with Rashada’s vision and leadership, this company will live on and thrive,” Flowers Welch said. “I understand what a blessing it is to have such a dynamic young leader who is doing an outstanding job of guiding Flowers Communications Group into the future with the same dedication and drive that I embraced 21 years ago.”

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By Melissa J. Anderson (New York City)

Last month, the European Union’s Justice Commissioner Viviane Reding announced a new proposal that will push companies to hire more women directors. Modeled on Norway’s 40% quota for women on boards, the directive includes three major provisions:

1. Supervisory boards must be 40 percent female, and if they aren’t, priority must be given to equally qualified female candidates to fill these non-director roles.
2. When it comes to executive director spots, companies will have the option to set their own gender targets (a “flexi-quota”), and report on them.
3. Each member state will set its own sanctions for companies that do not follow the rules.

The focus of the directive is large, publicly listed EU companies. Those with more than 250 employees and global sales over 50 million Euros will have to comply by 2020. State-owned companies will have until 2018 to comply. According to Bloomberg, that totals about 5,000 companies. The proposal still has to pass the EU Parliament and the EU Council before becoming a law.

Suzanne Horne, a UK-based employment law partner at the global firm Paul Hastings, remarked, “The proposal signals that this issue – boardroom gender diversity – will be very much at the forefront of the corporate agenda over the next decade. And Europe seems very much to be leading the way on this issue.”

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By Robin Madell (San Francisco)

So you’ve been running your own business for a while, but you’re ready to break into the corporate space. How can you do it? It’s not always easy to show your value to corporations when you’ve been living the life of an entrepreneur.

But whether you’re hoping to land more corporate clients as a consultant, or want to make the leap to a full-time corporate position, there are things you can do as a potential experienced hire to best position yourself for success. In fact, consulting to a corporate client may help you work your way in. Here’s how to parlay a consulting relationship into a full-time gig.

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People around a laptopRecently, The Glass Hammer hosted its Third Annual Women in Technology networking event, sponsored by American Express. Our panelists discussed how they advanced through the ranks to become senior leaders within their organizations.

Moderator Jennifer Christie, Chief Diversity Officer at American Express, noted that while each woman had a very different career path, there were some identifiable threads of similarity – specifically, recognizing male sponsors, taking risks, and leveraging problem solving skills.

Our panelists included Hanna Derry, Managing Director Technology, Blackrock Investment Management; Avis Yates Rivers, CEO, Technology Concepts; Joyce Ulrich, CIO, Legg Mason Global Asset Management; and Gabrielle Vitale, SVP and Chief Information Security Officer, American Express.

Christie also commented that a big trait each of the panelists displayed was a desire for growth. Throughout their careers, the women identified their next step, made it known what they wanted, and then set out to achieve it. “As they made that next move, it was something they saw out there and went for it – they decided ‘this is what I want and I’m going to go for it.’”

1. Finding Male Champions

It can be difficult for women in technology to find their niche and break through to leadership in the male dominated technology workspace. Yates Rivers believes a big part of this comes down to confidence. “On the company side and on the customer side, most of the people I interact with are men. But I have noticed that women will tend to doubt themselves and won’t take as many risks in general,” she explained. “Or they won’t give themselves individual contributor credit. They’ll say, ‘the team did this,’ whereas men will say, ‘I did this.’”

A big factor in developing breakthrough confidence comes from gaining the support of coworkers and superiors. In fact, in recent years, sponsorship has been increasingly recognized as one of those game-changing factors for advancement. Sponsors are senior, influential people who champion the individuals they believe in. They may put them up for promotions or suggest them for stretch assignments. In return, protégées support them and come through on the assignments they’ve been sponsored into.

The event’s keynote speaker Catherine Ashcraft, Head of Research at the National Center for Women and Information Technology (NCWIT), gave a presentation on forthcoming research on the subject of male champions. “Men are often the leaders and gatekeepers in the technology environment. It’s important to understand men’s experiences and what motivates them,” she explained, specifically when it comes to championing women and diversity on their teams.

Ashcraft said prime candidates for male gender champions are men who have had female mentors, who have daughters or working wives, who have noticed inequities on their own teams and worked to correct them, or who see themselves as a minority as well.

She encouraged women to feel free to tell their own stories about what it is like to be a woman working in technology. “We want to help men who want to be advocates but are not sure how.”

Several of the panelists also discussed men who championed their advancement. Ulrich explained how she chose her first job out of college based on which boss she felt would be the best champion. She said, “I recognized that this was a guy who seemed to really care about people in that company – now I know that he was a sponsor.” Similarly, Derry broke into the tech space when a male champion who interviewed her for a job took a chance on her. She recalled, “He said, ‘you have none of the skills we need right now, but I see potential in you. I’d like to hire you and we’ll find you something to do.’”

2. Taking Risks

Yates Rivers, who founded her own company after working for Exxon for many years, said that an appetite for risk is a critical part of being an entrepreneur. She explained, “I just felt internally that I needed to direct my own path. Starting out in Corporate America is great. But if you have an inner desire or an innate desire to be your own boss in technology, then there is that possibility.”

Now, she is driven by the ability to develop solutions for her clients. “Being a sales person has taught me a lot about how to negotiate and ask for what you want.”

Similarly, Vitale’s own reinvention brought her into the technology field. After working in CFO roles for a time, she was offered the role of Chief Information Security Officer at American Express by one of the company’s presidents she had gotten to know well and who trusted her (sponsorship again). She accepted the stretch role because of his support. “I’ve thrived here,” she said, “because I’m so fascinated. I’ve forced myself into very uncomfortable positions to keep learning.”

Ulrich also took a big risk when advocating for transformational change at Legg Mason – and wound up with a new and exciting role. The company was in the process of dismantling its centralized technology division, but she saw an opportunity and made the case to senior management to transform what was essentially a “keep the lights on” model into a “grow the business” model. She convinced them to explore outsourcing the technology functions that were really commodities, and “take the budget headroom that outsourcing would create and spend on innovation,” she recalled. “I said if you think that this approach makes sense, then I’ll throw my hat into the ring for CIO.” And that’s exactly what happened.

3. Leveraging Your Problem Solving Skills

Both Vitale and Derry discussed how they leveraged their personal skills to help them advance. Vitale, who has spent her entire career at American Express, said the early skills she developed as a college student working in customer service for the company have benefited her throughout every stage of her advancement. “I learned to listen and understand people, which helps when you are doing problem solving. And problem solving really helped me understand how to navigate.” She continued, “Don’t underestimate some of those early job skills. You learn something with every experience and carry it forth.”

Derry began her career in technology without having a traditional technical background, but when she started working in the space, she managed to catch up through a lot of studying and hard work, she recalled. She explained that her skills as a problem solver also helped her advance to leadership. “One thing I’ve learned is that when you raise your hand and say I don’t understand this, more people are willing to say so too. I think that helps you because then you are fixing things from a consensus-driven standpoint.”

By Melissa J. Anderson (New York City)

iStock_000021795969XSmallBy Melissa J. Anderson (New York City)

Last week, the World Economic Forum released its Global Gender Gap report for 2012. As usual, Nordic countries dominated the top of the index, which ranks countries on how close they are to minimizing the gap between male and female equality.

In the report, the WEF also highlights a large group of countries, like Japan, Quatar, Mexico, and Saudi Arabia, that have made investments in women’s health and education, but have not removed barriers to women’s participation in the workforce. The study authors, Ricardo Hausmann, Harvard University; Laura D. Tyson, University of California, Berkeley; and Saadia Zahidi, World Economic Forum, believe that by removing the barriers to women’s workforce participation in these countries, the global economy would grow significantly.

“The index continues to track the strong correlation between a country’s gender gap and its national competitiveness, income and development. A country’s competitiveness depends on its human talent – the skills, education and productivity of its workforce. Because women account for one-half of a country’s potential talent base, a nation’s competitiveness in the long term depends significantly on how it educates and utilizes its women.”

Focusing on women’s health and education are only two steps toward equality. Empowering the world’s women at work would fuel economic growth in their own countries and around the globe.

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