By Melissa J. Anderson (New York City)
The web provides so many ways to bring women together, and help them get to the next step in their careers. And The Glass Hammer is always looking for ways to collaborate with and support other publications that have a mission similar to our own – to inform, empower, and inspire professional women to break glass ceilings every day.
But with the vast wealth of information on the internet – including websites, social networks, newsletters, and more – one new media segment is often overlooked: web radio.
Recently, our founder and CEO Nicki Gilmour had the opportunity to contribute to Head Over Heels Women’s Business Radio with Bonnie Marcus. Marcus, in turn, agreed to tell us why she thinks web radio is the next big thing.
Marcus explained, “The show started as an extension to my coaching practice. Two years ago, I was having lunch with one of my mentors, who said, ‘You have a unique message, how do you want to go on coaching? One-on-one, or do you want to have a more global influence?’”
She continued, “It really hit me – the radio show opportunity came along so I grabbed it – it’s an opportunity to reach a more global audience.”
“I first launched the site September 22, 2009 under the name Women Mean Business. In January, I changed it to Head over Heels Women’s Business Radio.”