Contributed by Lerzan Aksoy, Ph.D.
What are your relationship strengths and weaknesses?
The answer is not what you think; in fact, it comes down to exploring how one interacts with one’s co-workers. That is what I and my co-authors, Timothy Keiningham and Luke Williams of Ipsos Loyalty, discovered when we embarked on our study about relationship styles. The Ipsos Loyalty study, the most comprehensive study of loyalty ever conducted, comprised thousands of responses for a nationally representative sample of the U.S. population. In conducting the study, we found key differences between how men and women build relationships with their co-workers whether it be their boss, peers or those who report directly to them.
Knowing and understanding these differences can be of great use to those looking to gain competitive advantages at work and as a leader. In fact, it turns out that the more connected we feel to the people we work with, the more happiness and fulfillment we experience. Sadly, our study revealed that only one in 20 invests the time and effort to build relationships in the workplace.
The key to building better relationships starts with self awareness. We found that everyone has a distinct combination of ten relationship styles that makes up his or her “RELATIONSHIP DNA.” Five of those 10 styles demonstrated the main differences between the sexes: Our results indicated that women excel at three distinct relationship styles and problem coping styles compared to men (empathy, connectedness and emotion-focused coping), but falter in two (security and calculativeness), compared to men.
Taking a closer look, we explain each of the five styles, and dissect the various business pros and cons of each one.