Shani Hatcher, Financial Advisor, Wells Fargo Advisors

“The best thing about my job is helping people. It is humbling that I can be there for my clients during difficult times, I don’t want them to feel alone. I, too, am an individual and a mother dealing with the pandemic, so I tell them we can get through this together,” said Shani Hatcher, a San Francisco-based financial advisor at Wells Fargo Advisors.

“I want my clients to make informed investment decisions and to let them know it’s okay to feel helpless or angry. This is a time to be compassionate regarding the expectations we have for ourselves.”

Hatcher loves her job and sharing her knowledge to educate others. She began her career in financial services immediately after she graduated from Duke University in 2001 and took the Series 7 exam, also known as the General Securities Representative Exam shortly afterwards. In 2005, she joined Wells Fargo Advisors as a client associate to a team of financial advisors. Shani reveals that her path to where she is today consisted of choices that gave her good work-life balance in order to raise her children as a single mother.

“Spending time with my kids was as important as financial success,” she added. “I loved my assistant job because I was well compensated and it was relatively stress-free. I had the ability to be active in my children’s lives.”

Her approach to wellbeing and family time, particularly during the current pandemic has become extremely useful.

“I think that we need to try to treat ourselves and others with compassion,” Hatcher said. “I believe, despite the pandemic, we should expect the same level of motivation and productivity to occur. That said, it’s advisable to adjust our expectations and to be open about our feelings, particularly with our kids.”

Relationships, both personal and professional dominate thematically for her, as she truly enjoys getting to know people.

“The old paradigm that a financial advisor is merely a stock picker is far from what we do. We utilize a more collaborative approach. It is about knowing your clients—really listening to them articulate their goals and fears in order to propose the right investment plan,” she added.

Hatcher also sees the value in mentorship. She believes mentoring relationships can be practical and cites her mentor as helping her to get a pay raise while inspiring her to make the leap from client associate to financial advisor. Interacting with other female financial advisors who are successful gave her the confidence she needed to leave her salaried role for a commission-based position.

Timing is Everything

Born in the San Francisco Bay area, Hatcher was selected to attend a private boarding school in Pebble Beach for high school. She then attended Duke University and started interning at Merrill Lynch during her junior year. During her first post- graduate job, she obtained the licenses needed to become a financial advisor. Due to the dot-com bubble and September 11th terrorist attack and resulting market decline, she pivoted to become an administrative assistant to a team of investment managers at RBC. That role led to another administrative role at Citibank and in 2005, she launched her career at Wells Fargo Advisors.

Hatcher knew when the time was right to take her career up a notch.
“I always looked at my career development from the perspective of whether I was content or being complacent. I trusted that it would become clear when the time was right to become a financial advisor. I knew that there was a demand for more representation of not only women but also African Americans in the industry,” she said.

When her children were a little older and she found herself not feeling challenged in her role, she knew it was the right time. This coincided with the Women’s’ March in Washington in 2016, which made her feel empowered and confident in the timing.

She added that she is a member of a multi-generational household, like many of her clients. She knew the importance of planning towards the future and understood the dueling financial goals of the Sandwich Generation, as was managing her mother’s retirement plan while still funding her own retirement and saving for children’s college education.

Changing Role of the Corporation

Hatcher believes that Wells Fargo Advisors tries to mindfully ‘walk the walk’ on diversity and that she is proud to work there.

“I’ve been lucky to have both female and African American managers,” she said. She believes that the firm is working hard to have more diversity at every level of management.

She added, “People tend to discount how corporations can impact change, yet in the past few years, we have seen how companies can stand up for important issues and support their communities through donations and partnerships with great non-profit organizations.”

On Black Lives Matter, Shani comments:

“It is an emotional issue for me as a mother of a black son. For me, it is very real–it’s not a concept or a theory. I had to have ‘the talk’ about how to interact with the police when my son started walking home across town when he was only 11-years-old.

“For me, there is a real sense of helplessness that I can’t protect my son 24/7,” she said. However, Hatcher is hopeful that change is happening and will continue to gain momentum as attention to racial inequity and social justice increase. She noted that Wells Fargo has worked to provide resources to address the issues and providing safe spaces for people to talk about their experiences and feelings about race.

She added, “I am thankful that the difficult conversations are being had. I believe that the only way progress can be made is by raising awareness and all of us uniting together in the fight against injustice.”