Venture Capital, Wake Up: It’s Time To Back Women Founders

Venture Capital is still funding all male teams at an alarming rate. Pink Collar featured
In 2019, according to final statistics from PitchBook, all-female founding teams garnered only 2.6% of total venture capital (VC) invested in the U.S. Male-female combined founder teams took home 12.9%.

And the rest, $87 of every $100 VC dollars, went to all-male founding teams.

The U.S. is, at best, on par with the world in backing female founders and mostly backs those with a top university degree.

According to Kauffman Fellows Research Center (KFRC), the investment which only all-male founding teams collected in 2018 alone “exceeds the amount of VC dollars put into Female Founding Teams (at least one female) for the last 19 years combined.”

2020 Hits Female Founders

In 2020, the pandemic measures have caused a huge setback to gender equality, including a big drop in funding for women founders.

As of Sept 30th, only 1.8% of 2020 U.S. VC has gone to women teams, and Q3 has delivered the lowest quarter total of capital for female founders in three years.

Suspected factors include: VC’s are sticking to their existing network circle amidst uncertainty. Women are dealing with disproportional responsibilities in the at-home workplace. Women are pushed towards steady jobs when venture capital is evidenced to be harder for female entrepreneurs to earn.

It is beyond dysfunctional for business and humanity that 98.2% of investment capital is put behind men’s ideas only.

VC Persists as a Boy’s Club

At the end of February, All Raise put female decision makers (people with checkbooks) for both VC firms and angel investors at 13%. Underrepresented people of color make up less than 1%.

All Raise reported that 54 women (corrected from 52 in the initial publication) became female partners for the first time in 2019, a 42% increase from 2018, though only two were Latinx or Black.

65% of VC firms still had no female partner, down from 85% in 2018. 14% of VC firms had two or more female partners.

According to All Raise, among the new female VC partners in 2019, 62% were in the San Francisco area, where teams with women founders currently garner a smaller percentage of VC than New York.

50% of new female partners joined from operational or executive roles. 15% changed firms to get promoted, 17% were promoted within a VC firm and 17% started their own VC firms.

Women VC’s Back Women Founders More

Women VCs are more likely to back women. KFRC found that from the earliest stage of company development, women VCs are twice as likely to invest in female founding teams (at least one woman).

“We believe the reasons for this increased investment may include women having personal experiences that male investors would not,” writes the KFRC team, “which in turn helps them identify overlooked problems and understand their market size.”

All Raise found that “out of all of the U.S. VC firms that scored a top-quartile fund between 2009 and 2018, 69.2% of them had women in decision-making roles.”

When it comes to sectors, women VCs back female tech founders 63% more often and female consumer founders 108% more often than their male peers.

The researchers write, “one small step for VC partner diversity equals one giant leap for female entrepreneurs and the entire startup ecosystem.”

Founding Teams With Women = More Success in Business

KFRC also found that founder teams that include women raise millions more in capital than all-male founder teams in a head-to-head comparison, and create more innovation. They are also more likely to exit one year faster than companies with male-only founding teams.

In a review of their first ten year’s, First Round Capital found that women-founded companies in their portfolio outperformed companies founded by men by 63%.

As shared in Fast Company, companies with female founders generate 10% more cumulative revenue over a 5-year period, and generate 78 cents per dollar invested as opposed to only 31 cents per dollar invested for only male founding teams.

When it comes to increasing gender diversity, start-ups with at least one woman founder go onto hire 2.5 times more women than all-male start-ups to create more gender diverse companies. Going further, a female founded firm with at least one female chief hires six times more women than an all-male founder and chief firm.

Simply put, investing VC dollars into women founders or women inclusive founding teams is good for creating both diversity and the resulting increased business success.

VC Funding Needs a Paradigm Shift

Disrupting the homogeneous VC world, dangerously blinded by its comfort zone bias, has become an economic and human imperative. We’re overdue for a new paradigm of gender equity in investment.

Women, especially women of color, are inclined to entrepreneurship. Despite lack of VC support, the number of women-owned businesses increased by 21% over the past five years, sprouting up at a rate twice as fast as all firms. Businesses owned by women of color increased by double that rate (43%), even faster for Black women (50%). But while women own 42% of businesses, those businesses only earn 4.3% of revenue.

Morgan Stanley has reported that VC firms’ failure to invest in women and diverse founders is risking as much as $4.4 trillion in investment returns.


Solution Space

“The launch of Women’s Venture Capital Fund was the hardest thing I have done. We were a lone voice in the wilderness in the beginning,” says Co-Founder and Managing Director Edith Dorsen. “We were questioned and met skepticism every step of the way. At the time, there was no other venture capital firm focused on Series A capital for women. While there’s been great progress, there are still too few women around the investing table and almost no senior women partners.”

Today, WomensVCFund ll, among other VC firms and angel networks are helping to change the paradigm in venture capital by investing in high potential entrepreneurial companies led by women and diverse leadership.

For example, Venture Summit Virtual Connect, from November 17-19, will connect diverse innovators with investors.

Much more still needs to be done to effect real capital access. As reported recently in Harvard Business Review, the preponderance of capital invested in venture capital funds comes from institutional investors – foundations, family offices, endowments, pension funds and insurance companies. Large institutional investors can and should leverage their outsized resources and unique position to hold venture capital funds accountable for addressing gender and race gaps in their investment portfolios, assert Ilene Lang and Reggie Van Lee, investors in WomensVCFund ll

In Fast Company, Kathryn Ross, Accenture Ventures, Open Innovation, and Katica Roy, CEO and founder of Pipeline Equity, propose that strategically-driven Corporate Venture Capital (CVC) could catalyze the closing of the gender gap.

One way or another, it’s time for much of the VC world to wake up from being blinded to the value of firms that are founded and run by women.

By Aimee Hansen

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Shani Hatcher, Financial Advisor, Wells Fargo Advisors

Shani Hatcher“The best thing about my job is helping people. It is humbling that I can be there for my clients during difficult times, I don’t want them to feel alone. I, too, am an individual and a mother dealing with the pandemic, so I tell them we can get through this together,” said Shani Hatcher, a San Francisco-based financial advisor at Wells Fargo Advisors.

“I want my clients to make informed investment decisions and to let them know it’s okay to feel helpless or angry. This is a time to be compassionate regarding the expectations we have for ourselves.”

Hatcher loves her job and sharing her knowledge to educate others. She began her career in financial services immediately after she graduated from Duke University in 2001 and took the Series 7 exam, also known as the General Securities Representative Exam shortly afterwards. In 2005, she joined Wells Fargo Advisors as a client associate to a team of financial advisors. Shani reveals that her path to where she is today consisted of choices that gave her good work-life balance in order to raise her children as a single mother.

“Spending time with my kids was as important as financial success,” she added. “I loved my assistant job because I was well compensated and it was relatively stress-free. I had the ability to be active in my children’s lives.”

Her approach to wellbeing and family time, particularly during the current pandemic has become extremely useful.

“I think that we need to try to treat ourselves and others with compassion,” Hatcher said. “I believe, despite the pandemic, we should expect the same level of motivation and productivity to occur. That said, it’s advisable to adjust our expectations and to be open about our feelings, particularly with our kids.”

Relationships, both personal and professional dominate thematically for her, as she truly enjoys getting to know people.

“The old paradigm that a financial advisor is merely a stock picker is far from what we do. We utilize a more collaborative approach. It is about knowing your clients—really listening to them articulate their goals and fears in order to propose the right investment plan,” she added.

Hatcher also sees the value in mentorship. She believes mentoring relationships can be practical and cites her mentor as helping her to get a pay raise while inspiring her to make the leap from client associate to financial advisor. Interacting with other female financial advisors who are successful gave her the confidence she needed to leave her salaried role for a commission-based position.

Timing is Everything

Born in the San Francisco Bay area, Hatcher was selected to attend a private boarding school in Pebble Beach for high school. She then attended Duke University and started interning at Merrill Lynch during her junior year. During her first post- graduate job, she obtained the licenses needed to become a financial advisor. Due to the dot-com bubble and September 11th terrorist attack and resulting market decline, she pivoted to become an administrative assistant to a team of investment managers at RBC. That role led to another administrative role at Citibank and in 2005, she launched her career at Wells Fargo Advisors.

Hatcher knew when the time was right to take her career up a notch.
“I always looked at my career development from the perspective of whether I was content or being complacent. I trusted that it would become clear when the time was right to become a financial advisor. I knew that there was a demand for more representation of not only women but also African Americans in the industry,” she said.

When her children were a little older and she found herself not feeling challenged in her role, she knew it was the right time. This coincided with the Women’s’ March in Washington in 2016, which made her feel empowered and confident in the timing.

She added that she is a member of a multi-generational household, like many of her clients. She knew the importance of planning towards the future and understood the dueling financial goals of the Sandwich Generation, as was managing her mother’s retirement plan while still funding her own retirement and saving for children’s college education.

Changing Role of the Corporation

Hatcher believes that Wells Fargo Advisors tries to mindfully ‘walk the walk’ on diversity and that she is proud to work there.

“I’ve been lucky to have both female and African American managers,” she said. She believes that the firm is working hard to have more diversity at every level of management.

She added, “People tend to discount how corporations can impact change, yet in the past few years, we have seen how companies can stand up for important issues and support their communities through donations and partnerships with great non-profit organizations.”

On Black Lives Matter, Shani comments:

“It is an emotional issue for me as a mother of a black son. For me, it is very real–it’s not a concept or a theory. I had to have ‘the talk’ about how to interact with the police when my son started walking home across town when he was only 11-years-old.

“For me, there is a real sense of helplessness that I can’t protect my son 24/7,” she said. However, Hatcher is hopeful that change is happening and will continue to gain momentum as attention to racial inequity and social justice increase. She noted that Wells Fargo has worked to provide resources to address the issues and providing safe spaces for people to talk about their experiences and feelings about race.

She added, “I am thankful that the difficult conversations are being had. I believe that the only way progress can be made is by raising awareness and all of us uniting together in the fight against injustice.”

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Want to Work Virtually? Now is the Time to Make it a Reality

work virtuallyMost of us have become incredibly comfortable within our own four walls over the past several months.
If you were someone who used to commute to an office every day, the first few weeks of the pandemic might have felt particularly unsettling as your routine was upended: No corridor chit chat where you found out what was really going on behind the scenes with a particular deal; no lunches with colleagues to get caught up on projects.

And then, you might have realized that you were able to plausibly replicate those experiences, making them work virtually, whether through video calls, Slack channels or a combination. In fact, you might have decided that working remotely would be an ideal option—not just for you but for your company as well.

If so, you’re not alone. In fact, a June Yahoo Finance – Harris poll found that 54% of respondents are currently working from home due to changes from COVID-19, and half of those believe it’s better than going to the workplace.

Many organizations are still encouraging their employees to work remotely, at least for the time being. But others are slowly starting to urge them back in the office, mistakenly believing it’s a necessity for productivity.

If you’re one who has seen the benefits of remote work over the past few months—or has always hoped to try a new flexible schedule—now is the time to seize on the opportunity. Here is your six-point plan to talk to your manager about formalizing a remote work plan.

1. Get the facts.

While companies pivoted to remote work because they had to, the truth is that a large number of jobs lend themselves to being done virtually—in fact, one analysis by the University of Chicago says that’s the case for 34% of U.S. jobs. Add to that the fact that a Gartner survey found that 82% of company leaders say they plan to allow at least some remote work going forward, and you can make a solid case that remote work is the wave of the future.

2. Prove your productivity.

No doubt you’ve been showing your worth to your company day in and day out during the pandemic, but now is the time to quantify those achievements. Start a document that highlights some of your biggest wins over the past few months, whether it was securing a new client (or keeping one from jumping ship), implementing new processes or even overseeing a remote intern.
While you want to make sure that your eventual contract specifies output in work product and goals, rather than hours, some managers still equate productivity with time worked. Track your hours for the next few weeks so that you can show your supervisor that you don’t see remote work as a chance to slack off. Again, you don’t want hours to be the ultimate metric, but it can help assuage concerns from a boss who still values face time as a measure of production.

3. Outline how your responsibilities can be managed remotely.

If you routinely collaborate with others, your supervisor might be concerned that a lack of face time can hamper your projects. Talk to key colleagues about how they feel about replacing in-person meetings with video calls or commit to coming into the office one day a week for an all-hands-on-deck meeting.
Find out how your supervisor wants to hear from you—whether it’s a quick check in at the beginning and end of the workday, or a detailed weekly progress report.
Prove you’ve done your homework and your plan is solid.

4. Document your work environment.

Women can be at a disadvantage when they request remote work because a supervisor might assume you will be shouldering the burden of extra domestic duties while at home. Couple that with the fact that many kids won’t be returning to a full-time classroom, and you need to make clear that your time working virtually will be spent doing exactly that, not overseeing school work.
Show your supervisor that you’ll have a private office where you can take professional video calls and agree on the hours you’ll be working. The onus is on you to check in frequently to allay any concerns your colleagues may have.

5. Offer a trial period.

Sometimes its’ easier for a boss to say “yes” if they know it’s only temporary. While you’ve already essentially been doing this for the past few months, they might have been looking forward to assembling the whole team. Offer to give it a try until the end of 2020, for example, and then the two of you can re-evaluate how it’s working on both sides. Remember that it’s a two-way street; you want to make sure you are getting the support you need and that you don’t feel your opportunities for advancement or to work on prime projects are being restricted by not being in the office.

6. End on a high note.

Ultimately you want to show your manager that your remote work is mutually beneficial. You don’t want to end the conversation from the positon of being a supplicant, or sacrificing salary or title for this new arrangement. If COVID-19 has shown anything, it’s that remote work can and does work. Use this new realization to approach your boss with a solid plan that documents your continued value—even in the virtual world.

by Cathie Ericson

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Cathy Yoon, Special Counsel, Financial Markets and Funds, Katten

Cathy Yoon“Keep an open mind. Just because you start your practice one way doesn’t mean you’re wedded to that,” says Katten’s Cathy Yoon.

“When I mentor college and law students as they start their careers, they always ask how I ended up where I am today, and I tell them it’s ok if you have no idea what you want to do because you’ll figure it out.”

Finding Her Niche

As the oldest child of first generation Korean immigrants, Yoon says she faced a lot of pressure from her parents to choose a “good,” well-paying career.

But after graduating from Swarthmore College as a history major, Yoon wasn’t sure what her career path would be. A friend was a legal assistant at a large law firm, and that prompted her to consider enrolling in law school. She attended New York Law School and after passing the bar went to a law firm as an associate handling corporate transactions and working primarily with private equity firms and hedge funds.

Her early legal training paid off. After three years, Yoon was recruited by one of the largest global financial services institutions in the world and became a managing director and senior counsel handling corporate legal matters, including acquisitions, divestitures, strategic initiatives, FinTech and other minority investments and other general corporate matters. During her seven-year tenure there, the Dodd-Frank Act was enacted, designed to prevent another financial crisis by implementing various reforms impacting how banks operated. This included restrictions on large financial institutions from growing by way of acquisitions or ventures and such restrictions started to impact Yoon’s practice.

At this point, Yoon pivoted and looked into what the smaller strategy groups were doing and started to move away from working on large corporate transactions and focused on more strategic initiatives such as representing the financial institution in several enterprise blockchain consortiums, where it joined other companies in the development of blockchain technology. This experience introduced Yoon to emerging technology in the financial services space, and the more she learned about blockchain and other forms of distributed ledger technology, the more interested she became.

She reached out to her network of colleagues and friends who were dabbling in it and eventually left the financial institution and joined a blockchain advisory start-up. “Until now I had gone the safe route, with a large law firm and financial institutions, and then I jumped headfirst into start-up life,” Yoon says. She wore many different hats—in consulting, business development, strategy and marketing, as well as acting as general counsel. “You pitch in where you need to,” she says, adding that she probably learned more about the intersection of business and law during this period of time than her entire career before this point.

Last year, Yoon joined the Financial Markets and Funds practice at Katten where she focuses her practice on assisting clients with navigating the legal, regulatory and operational aspects for their FinTech offerings and products.

Practicing law has been much more exciting for Yoon as many of her clients are on the cutting edge of technology and trying to operate in a space with a great deal of legal and regulatory uncertainty. “It’s a journey we are on together and it’s gratifying when my clients can articulate the value I bring. They say things like, ‘You really get it. You’re going beyond giving legal advice and thinking about the strategy. We enjoy working with you because you don’t just tell us no, but instead you help us understand the risks using the lens of our specific business model,’” Yoon says.

Mentoring the Next Generation

Yoon seizes any chance she can to serve as a mentor. One message she always tries to impart is that networking should be a thread that weaves throughout your career. “It’s never too early to start,” she tells younger professionals. Even today when most networking is virtual, there are numerous ways to reach out, including being visible on LinkedIn by sharing updates or chiming in with your opinions and experiences.

One of the places she is able to reach younger women is through her work on the advisory council of the GlamourGals Foundation, which fosters intergenerational connections between teen leaders and seniors to alleviate the issue of elder isolation, while offering networking sessions and leadership conferences to volunteers.

Yoon is part of many diverse groups and networks where the primary goal is to make sure there is proper diverse representation on boards, at conferences and in open positions. Since emerging tech is largely a male-dominated field, she likes to lead by example in the space, which is why she focuses on mentoring. “While I’ve always had terrific mentors and sponsors, I had always hoped there would be more opportunities to meet people from diverse backgrounds,” she says. “I appreciate I can be that person for others.”

by Cathie Ericson

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Anilu Vazquez-Ubarri, Partner, CHRO at TPG

Anilu Vazquez-UbarriThroughout her career, TPG’s Anilu Vazquez-Ubarri has often been the “first” or “only” in many situations.

While she is proud of breaking barriers, she says her goal is to not be the last one or the only one.

“I want to change perceptions and help people realize that differences bring varied perspectives that make our whole corporate culture stronger.”

And, she admits, sometimes that comes with a sense of loneliness and second guessing. “Occasionally, you may question whether you have the opportunities you do because you earned them, and upon reflection, you realize that you not only earned them, but likely worked harder than anyone else to get them.”

Building an Impressive Career that Helps Others Rise

Vazquez-Ubarri began her work in corporate law, where she became familiar with the dynamism of people matters and M&A, interests that led her to a role at Goldman Sachs in employee relations. Joining right before the financial crisis, her thinking about business was completely transformed as she saw firsthand the criticality of strong leadership in surviving any situation.

She subsequently held a number of human capital roles, always with a bent to the talent side, eventually being named Managing Director, Global Head of Talent & Chief Diversity Officer. Two years ago, she joined TPG as the firm’s first Chief Human Resources Officer to help build out the HR function and continue to improve on what was already a great firm culture. She was promoted to Partner in 2019.

What she finds most rewarding is building functional teams while developing robust talent management practices that focus on ensuring they have the best person in each role. “It has become common to combine talent management with diversity to accelerate progress,” Vazquez-Ubarri says. “I redesigned this function at TPG to help the firm think more broadly about people matters and the positive impact that a diverse, equitable and inclusive culture has on performance and engagement.”

Currently she is in the final stretch of a two-year strategy to reimagine the people culture, in part by reinforcing a focus on effective managers and feedback. “We are re-defining the traits of a good manager and the behaviors that lead to good management to maximize performance and engagement,” she says. At the same time, the firm is bringing diversity, equity and inclusion (DEI) to the forefront and also considering it in the role they play in capital allocation, the companies in their portfolio and their whole ecosystem. “We are challenging ourselves to continue to be leaders in our space,” Vazquez-Ubarri says.

Of course, additional priorities emerged as the pandemic raged, and the firm had to figure out what these goals mean in the context of disruption and new platforms for interactions. To that end, she has been leading the firm’s crisis management efforts and focusing on the health of employees and their families to keep them engaged even when remote – enabling them to continue to maximize their impact for stakeholders.

Working remotely would appear to be more challenging as they navigate weighty topics such as racial injustice, but Vazquez-Ubarri says the remote environment has created an ‘equalization of perspectives’ that has allowed teams to have candid conversations that might not have otherwise occurred if they had been in offices and hopping on planes.

“We held over 30 roundtables about racial injustice and our role as a firm and individuals to be change agents. In an interesting twist of fate those conversations were better enabled by technology.”

Developing Talent at All Levels

Vazquez-Ubarri believes in identifying people early in the pipeline and letting them know there is a path for them. Simply put, she wants to encourage people to plan to stay rather than plan to take their career elsewhere.

“Too often companies talk about top performers behind closed doors, but you need to let women know they are valued,” she says. For that reason, TPG closely monitors the talent pipeline to look two to three years ahead of promotions in order to better develop talent by considering what they have accomplished, finding the gaps and holding their managers accountable.

“I think that’s the most interesting feature of how we are looking at this. Our managers know that if they have a talented member of their team and don’t identify potential issues early on, that is a failure on their part,” Vazquez-Ubarri says. “We have to clearly articulate that we are invested and put our focus on ‘stay’ interviews so they don’t become exit interviews.”

Considering the upcoming Hispanic Heritage Month, she mentions her focus on energizing the Hispanic population to help each other rise in the corporate environment. “We have a lot to offer with our diverse cultural background, and it’s important for companies to get to know and understand this talent base, which I believe is underutilized.”

Vazquez-Ubarri spends a lot of time coaching and mentoring women and Latinos who are looking to develop their careers and advance within their fields. “I am excited to see so many women achieve success in industries that normally have not been welcoming,” she says. “I hear them say that they like it here and are going to stay. I am quite optimistic for the state of women in the workplace and for the very important role we have to play in the world in general.”

She also serves on boards that are focused on justice and civil rights for the Latino community, but also have educational and networking components. These include ALPFA (Association of Latino Professionals for America) and the Latino Corporate Directors Association, with whom she proudly partners to make sure that Latinos are represented on boards.

“I spend a lot of energy and capital on mentoring and challenging Latino professionals to stay in the game and move up the corporate ranks by making their voice heard and pursuing leadership opportunities.”

Independent of industry, role or level of seniority, Vazquez-Ubarri says it’s important to “run to the fire.” In other words, she says, don’t be afraid to go after things that are complex. “That’s where change happens, where you learn the most, and have the opportunity to become a trusted advisor.”

by Cathie Ericson

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Ivelisse Rodriguez Simon, Managing Partner, Avante Capital Partners

Ivelisse Rodriguez Simon“I wish I had known from the start of my career that I should have more confidence in myself,” says Avante Capital’s Ivelisse Rodriguez Simon.

But, as she says, when you enter an industry where no one looks like you, it can be challenging.

“Over time I’ve realized that you should never doubt your own capabilities. There may be obstacles, but you can do it. With a lot of luck, hard work and great mentors I’ve made it in this industry, which is hard for women, especially minority women.”

Setting an Example Through Dedication and Success

Not only has Rodriguez Simon “made it” in the industry; she has helped set the standard.

Originally from Puerto Rico, Rodriguez Simon grew up in a low-income neighborhood on the south side of Chicago becoming the first of her family to attend college—the University of Illinois, where she studied finance and accounting. Her journey in the financial world began when she was selected by a professor who would send a handful of students to Wall Street every year to see the financial world firsthand.

While there, she interviewed with Salomon Brothers and received the job. Positions followed in banking and private equity, then a mentor convinced her to apply to business school, and she earned her MBA from Harvard. Shortly after, she and her business partner established Avante Capital Partners, which has grown to become one of the largest women-owned private credit and equity funds.

For the past 11 years they have continued to grow the platform. Today, with a team of 14, the company has invested more than $500 million in 39 small businesses, making strong returns and never losing money on a loan.

As one might imagine, that is the professional achievement Rodriguez Simon is most proud of so far—launching a firm in an industry where there is stunningly little diversity. “Only 1% of the $7 trillion private equity industry is run by women or minorities, and I’m both,” she says. “We get to fulfill our mission every day, promoting diversity in our industry by hiring really talented people who just happen to be women or minorities.”

Finding Multiple Avenues to Increase Diversity

In addition to offering great jobs, Rodriguez Simon has found other ways to pay it forward. She has formed a Small Business Investment Company (SBIC) through a program offered by the Small Business Administration. She is working closely with a number of senators to not only promote more diversity within fund managers, but more importantly to make sure there are more women- and minority-owned businesses that are able to access capital.

“It’s not just a mission, but a passion, and I am really excited about building a pipeline of women and minority fund managers and helping promote diversity within our industry,” she says. As part of this effort, Avante Capital launched its “Small Business Investment Scholars Program” this summer. Nine first generation college students, all women or minorities, were invited to participate in eight-week internships in order to get exposure to finance and break into the industry.

To further build the pipeline, she encourages young professional women to learn as much as they can upfront and develop their technical skills, but she also says it’s important not to quit on the industry. “It’s difficult and challenging, but rewarding in so many ways.” And Rodriguez Simon urges women at her stage to work together to recruit more women, to be intentional and brave about it.

On that note, she believes it’s important to join organizations that support and empower women. Rodriguez Simon has been an active member of the Private Equity Women’s Investment Network, which was founded by Kelly Williams. “She’s a groundbreaking leader in this industry, and after an extraordinary career started this organization whose only mission is to support and advocate for women in private equity management.”

While the industry has not typically been flexible for working women, Rodriguez Simon sees COVID-19 as an interesting test case of what it could be, as there has been resounding proof that yes, you can successfully and productively work from home. “Hopefully the acceptance of remote work that occurred during COVID-19 will have a cross-over effect that will open doors to more women.

“Historically women had to choose between careers and parenthood, and they would usually opt for the latter,” she says, adding that she was able to overcome that choice by creating her own business and making her own rules.

That has led to a healthy work/family balance, which has allowed her to spend more time with her husband and three kids, an 8-year-old and 11-year-old twins. Prior to COVID-19, they enjoyed abundant international travel, visiting Hong Kong, China, Thailand, Japan, Italy, Spain, New Zealand and more. Now, they stick closer to home, exploring California, until it is once again safe to resume those global treks.

“We go with a mission to learn about other people’s cultures,” says Rodriguez Simon. “You can break down a lot of the divides we have in this world when you talk to others and start to realize that at the core, everyone wants the same things.”

by Cathie Ericson

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Gia Morón, CEO, GVM Communications, Inc & President, Women Grow

Gia MoronFrom entertainment to Wall Street to PR entrepreneurship, Gia Morón has repeatedly found herself in spaces she never imagined.

With a gift for drawing connections and a super keen gut instinct, she’s now at the forefront of women leaders driving diversity in the emerging cannabis industry.

Different Industry, Similar Skills

As Director of Promotions and Publicity for an entertainment firm in her 20s, Morón cultivated a passion for telling stories. When one day she was laid off, a staffing company suggested a curveball.

“There wasn’t an inkling within me that would’ve thought that I would be on Wall Street,” she says, having barely paid attention to the stock market. “I was thinking how different could this be? Only to learn that the same skill set still applied, just in a different industry.”

As Media Relations Officer at Goldman Sachs, she found that finance was as much about storytelling as entertainment was. She also soon realized that everything – including the entertainment world – came back to the hub of finance.

“I thought it was only a stepping stone,” she says. “But I don’t think school could’ve taught me what I learned on Wall Street.”

Becoming an Entrepreneur

“Oftentimes when we’re in the middle of something,” says Morón, “we have no idea what we’re being prepared for next.”

Morón worked with the 10,000 Women initiative at Goldman Sachs, which also launched 10,000 Small Businesses. So when the 2011 downsizing ended her 15 year stint there, she started her own public relations, brand and business development firm to try out similar consulting, this time on her own.

“I said let me take the time to do this now,” she remembers, “rather than regret not doing it. If it doesn’t work, I can always go back.”

Morón launched GVM Communications, Inc on April 20th, 2012, a date (4/20) that, in retrospect, seems auspicious.

“I wanted to try something different, but I went back to something I was familiar with,” she comments, on initially taking on finance and tech affiliated companies as her client base. “And I thought to myself, I’ve got to fire myself and really go into something entirely different.”

So she began to amass clients from fashion to plastic surgery, which she now sees as preparing her for the next development, which sparked when she started noticing a documentary series on legal marijuana on CNBC around 2013.

The Story Didn’t Add Up

“I am thinking this is prime time and they are focused on marijuana on a financial network,” Morón recalls. “There’s something I need to pay attention to. And that (intuition) I attribute to Wall Street, where you learn about forecasts.”

What also piqued Morón’s intrigue was that all the interviewees for these businesses were white men, whereas people of color from her old neighborhood were being arrested for the same thing that was now becoming legal, and lucrative.

“There’s a changing of the tide that really is only showing the success of a white male community, but continues to show the disproportionate civil injustices against Black and brown people,” she observed. “Well, that didn’t make sense to me.”

Stepping Into the Room

After discovering Women Grow in a magazine she was cover-pitching for a client, Morón apprehensively attended her first meeting, just off Canal Street in New York City.

She was surprised to find a very friendly room of people dressed in blazers with an atmosphere akin to an afterwork social networking gathering, but only five Black people present.

“I thought you could pick this room up and put it anywhere in the country, but you’d never know you were in NYC based on the lack of diversity,” says Morón. “And we’re talking about marijuana, right? Why shouldn’t there be a whole plethora of diverse faces in the room?”

“I walked up to every single Black person with a smile on my face, the five in the room, and I was very direct. I said, ‘Hi Black person, my name is Gia’,” says Morón. “I wanted them to know I see us in this room, and I recognize that it is important for us to acknowledge each other.”

She would then suggest they get to know the room, and regroup. This strategy worked and for the next meeting, she and the others brought ten more interested people of color.

“I think you can approach a situation like that and feel like you’re the only one,” she says, “or you can say, ‘I can invite other people and not be the only one.’”

She realized from the meeting that her PR skills were needed in the cannabis industry, and began to bring in new clients in 2015 to her GVM portfolio.

“That is when I learned that whatever people were currently doing in their jobs or their businesses could be applied in the cannabis industry,” says Morón, attributing her vision again to her time in finance. “And once that light went on, I recognized that cannabis would eventually make its way into every industry that operates today.”

Forging Diversity In an Emerging Industry

For Morón, Women Grow is the “gateway” into the cannabis industry for women, a network of diverse women bonded by the common mission of becoming leaders in this emerging industry.

“Oftentimes we come into a new space with old practices looking for different results that cannot happen unless we become intentional and conscious about what we need to change,” she observes.

Her organization has repeatedly witnessed the need to challenge and disrupt the familiar bastions that uphold the white men’s club – such as disproportionate access to licensing and capital – amidst the major obstacles of no federal legality, regulation or banking system.

Women represent 27% of cannabis leadership so far, ahead of other industries, and this is a direct result of intentional action to correct the course, now. Still Morón says more work needs to be done to see further leadership of women in the industry.

A new partnership with the Arcview Group’ Women’s Investment Network (“WIN”) will focus on educating, deal flow and networking around investment.

Creating a Legacy of Leadership

Alongside brilliant colleagues she admires and feels bolstered by, Morón has forged inclusion not only in the industry, but also at Women Grow.

“White women often see diversity as gender first. Whereas women of color see diversity as cultural first, then gender,” she discerns. “I didn’t recognize that until I was having these amazing conversations with women across the industry.”

Morón talks about releasing the fear and judgment that arose as she ventured into cannabis, and how every stereotype that could come up has been blown apart. She said the biggest misconception most people have is that they must consume cannabis in order to be in the industry, which is not the case. Learning about the plant and regulations that vary from state to state about the industry is most important.

“My gut feeling kept telling me over and over, you’re on the right path,” she says. “I had to recognize every time I trusted my gut, it didn’t fail me. I’ve experienced small fails, but not complete failures.”

“I am so proud to actually be in an industry where I find people who look like me – women and people of color, coming together, having the backgrounds we have, doing the work we are doing, and I get to say this is my network of people,” Morón beams. “We are literally part of the bricklayers of building this industry.”

“Our ancestors or people from our communities have paid the price,” she says. “And now our responsibility is to execute and make a positive impact. We believe in an industry where we can thrive, and not just survive, but moreover really create legacies for our own families and communities.”

by Aimee Hansen

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Iris Colón, Manager, Transformation & Growth, BDO

Iris ColonIris Colón names her biggest learning moment as being able to recognize the power in your own voice, especially as a woman of color.

That confidence often comes from accumulated knowledge, but since she has been fortunate to work in a wide variety of industries, she knew that she couldn’t have amassed as much industry knowledge as others; however, that didn’t make her opinions less valid.

“Even if someone had more longevity, I can speak from different perspectives, which is especially important in today’s climate,” she says, adding that she also likes to be the voice for others who feel there is too much risk to speak up or take action. She learned to advocate for herself as a teenage cancer survivor.

Pivoting Among Industries

”Winding, with some roundabouts” is how Colón describes her career path. Her first role out of college was as an assistant at a nonprofit working to improve afterschool programs by enhancing the skills of afterschool staff. She believes being discovered for the role was serendipity as she had applied online, and by coincidence, the CFO had been the program director of an afterschool program she had attended many years ago and recognized her name. Then, she was interviewed by someone who had attended her college and lived in Washington Heights where she grew up.

After her stint there, Colón went to work in NYC government on workforce development, first holding positions as an analyst and then a manager. Her next pivot was to technology since she had planned to move to Connecticut, and many New York City agencies require you to be a resident. She was able to land the job because of her transferrable skills in data management, which she had performed for all the workforce development programs. While there, she pursued her MBA while working fulltime.

After graduation, Colón decided to seek consulting roles with a human component and took a position with a healthcare company, where she helped implement multiple organizational changes, such as the Fully Integrated Duals Advantage (FIDA) program. Then as the firm confronted transformation, she decided it was a good time for her to seek other opportunities.

She held a client-facing role at McLagan an Aon company for three years, where she worked with fintech firms helping them establish their vision and HR initiatives, as well as with major financial companies in the Caribbean. Now she is at BDO, working on a team focused on Strategy, Operational Efficiency, Mergers & Acquisitions, and Learning & Development for the Advisory division.

As she has moved between roles, she has always prioritized finding a company that lives its values. To help assess that, she treats interviews as a two-way fact-finding mission, asking how they treat employees of all races and genders.

Her proudest professional achievement encompasses two facets: She is proud of her workforce history where she’s been able to adapt to so many types of industries, with a personality that lends itself to be a good fit with a wide variety of people and projects. However, she’s also proud of her education. As a Latina, graduating from college as a first-generation student was an amazing achievement, and then earning her MBA, as one of the few women in her classes, and also taking a leadership role in student government while she was at NYU Stern.

Giving Back is Part of her Nature

Colón believes strongly in the value of mentors. When she graduated from high school, she was awarded a scholarship and partway through her college experience she was assigned a mentor who could help her through her schooling and choosing her major. But Colón adds that she wishes she’d had more mentors who looked like her and shared similar experiences and backgrounds. Nevertheless, she says she was fortunate to have had multiple female bosses, and therefore was able to note qualities that were both good and bad to emulate or avoid.

Sometimes she believes women can see each other as competition, which can hamper a working relationship. She found it vital to identify a boss who was supportive of what she wanted to do and saw her potential and then was willing to help her grow. “Your boss needs to be an advocate for you and show they want you on the team,” she says.

Currently, Colón is active in her firm’s Multicultural Alliance that helps to plan events and also makes sure that company leaders back up their words with actions related to diversity and inclusion. Outside of her firm she gives back to organizations that have been important to her, such as the Women’s Bond Club, where she initially received her scholarship. The group has since expanded its programming to include internships and mentoring and now awards multiple scholarships.

She also participates in several alumni groups connected to NYU, including the Black and Latino Alumni Group of NYU Stern and NYU Alumni Club in Connecticut, and Haverford College, Multicultural Alumni Action Group. As a young adult cancer survivor, she is part of the First Descents and Stupid Cancer communities.

As a native New Yorker, she never anticipated moving to Connecticut, but enjoys a full life there with her husband, Anthony, and three-year-old son, Justin. And now she shares her newfound love with others, as a member of the Newcomers Club of New Canaan’s social committee dedicated to helping new residents connect with each other and get involved in the town.

“Diversity can infuse every part of your life,” she says.

by Cathie Ericson

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Cultivating Resilience Amidst Collective Trauma: Reconnect with Your Purpose

cultivate resilienceThough “we are not all in the same boat,” we have all been affected by “the storm” of COVID-19 – whether the pandemic, the implemented measures, the struggle to understand or the heated debates on individual and collective action.

Reconnecting with your purpose and anchoring in what creates meaning for you could be a core component of cultivating resilience amidst this prolonged uncertainty.

We Are Inside of a Collective Trauma

“Collective trauma means first of all, a shared experience of helplessness, disorientation, and loss among a group of people,” explains group psychologist Molly S. Castelloe in Rolling Stone.

While the physical aspect of the pandemic has touched so many, the psychological and emotional impact – perhaps including moral fatigue, loss and sadness – can touch everyone. Some have lost their job or business, and most everyone has altered the way in which we work.

For some, this has brought the joy of being at home, for others it has diminished the connective aspects of work, and for many mothers it has forced an attention split between juggling the ‘office’ with childcare and home or online schooling.

Even if you’re back in the office or loving the changes to your lifestyle, things are externally disoriented for everyone when the phrase “new normal” has slipped into the cultural lexicon overnight and for the first time in our lives.

Social psychology “research suggests that the sharedness of traumatic experience is an important factor in mitigating the distress and anxiety that these events create,” writes Orla Muldoon. “In particular, a sense of shared experience can contribute to feelings of collective efficacy… This in turn is likely to contribute to psychological resilience.”

However, with social division rife and self-isolation serving only to “amplify distress and compound the traumatic effects,” it’s more important than ever to cultivate personal resilience as we struggle to come together collectively.

Building Resilience

According to psychologists, resilience is “the process of adapting well in the face of adversity, trauma, tragedy, threats or significant sources of stress.”

Resilience does not mean immunity to pain or distress or grief or anxiety. It means being able to navigate difficulties in a way that enforces strength and fosters growth.

While some people have personality traits that support it, resilience is absolutely learnable since it’s a habit of behaviors, thoughts and actions.

“The ability to learn resilience is one reason research has shown that resilience is ordinary, not extraordinary,” according to the American Psychological Association (APA), “Like building a muscle, increasing your resilience takes time and intentionality.”

The APA suggests connection, wellness, healthy thinking and meaning are the four core components to withstand and grow from traumatic experiences. Let’s focus on meaning.

Your Sense of Agency and Self-Motivation Matters

Focusing on what you can control, rather than getting overwhelmed by what you cannot change, is a key behavior for building emotional resiliency. One aspect is turning your attention and energy to what personally animates and holds value for you.

Research has shown a positive relationship between intrinsic motivations and resilience and that self-determined motivation is a positive predictor of resilience. Self-motivation facilitates adaptation and leads to self-regulation of behavior.

“Building resilience through cultivating grit is particularly important in the face of adversity,” writes Beata Souders in Positive Psychology, “Sense of agency is central to developing grit and boils down to being at the cause not at the effect of life.”

Connecting With Values, Meaning and Purpose

“During times of crisis, individual purpose can be a guidepost that helps people face up to uncertainties and navigate them better, and thus mitigate the damaging effects of long-term stress,” writes a team of McKinsey co-authors.

The McKinsey team reports that people with a strong sense of purpose are more resilient. People who feel they are “living their purpose” experience a well-being that is five times higher than those who do not.

Purpose is all about identifying what creates meaning for us, and the ability to feel we are engaging with and striving towards more realization of it.

The McKinsey authors are quick to point out that “an individual’s sense of purpose isn’t fixed or static—it can be clarified, strengthened, and, for some, may serve as a lifelong aspiration, or North Star” and also, that it can change quickly in response to life events. The authors even recommend for companies to conduct individual “purpose audits” in these times.

“Resilience is more than bouncing back from setbacks,” writes Souders. “It is about pursuing your goals in the face of adversity and often feels like cheating chaos.”

Dr. Kelly McGonigal of Stanford University, who researches stress, recommends reflecting on our values when in middle of a stressful situation.

“This form of mindset-shift intervention allows us to change our internal narrative toward a language of personal adequacy and see ourselves as someone who overcomes difficulties,” writes Souders.

Other research shared in SmartBrief emphasizes keeping your purpose ever-present in your awareness to help sustain energy.

“At times, your purpose can be in the background as successes make it seem easier to keep going,” write the SmartBrief team of authors. “However, at other times, much like now, we can call on our purpose to be our beacon, to help guide and sustain us.”

Coaching Supports Being Purpose-Driven

Among other APA recommendations for resilience are making small daily accomplishments in the direction of your purpose, embracing healthy thoughts, looking for opportunities for deeper self-discovery and prioritizing connections.

“It takes a conscious effort to dig deep into our purpose,” writes the SmartBrief authors, who also recommend to “identify and use your signature strengths” and “lean into high-quality connections” to promote resilience, learning and growth.

The right executive coaching relationship fosters all of this, arguably making the investment in that support more important than ever.

by Aimee Hansen

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