Intrepid Woman: Marie Heron, Executive Director at On-Track Career and Employment Services

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As part of disability awareness month, we are giving a platform to women to tell their stories. Marie Heron

Successful, career oriented, and a visionary, Marie Heron has transformed her $100,000 funded agency into multiple delivery sites and more than 1.5 million dollars in funding. Over the years, she has been an adult educator, career counsellor and eventually an Executive Director. Heron’s career path, however, was far from barrier free.

At the age of 24, Heron worked as a sales representative for an International Personnel Agency. A self described over achiever, Heron strived to climb the career ladder to become a site manager. Her life, however, was about to take an unexpected turn, beginning with an emergency visit to St. Michael’s Hospital. After three days of testing, Heron was diagnosed as having the chronic illness Multiple Sclerosis.

Left with more questions than answers, Heron returned to work, where she quickly learned that life was not what it was before. ”After the initial diagnosis, I had three successive relapses, which required time off of work,” said Heron. “My employer had to let me go because I was taking so much time off work.”

Taking a Step Back to Move Forward

Not wanting to repeat this experience, Heron made the decision to take on shorter-term contracts while she adapted to life with a chronic illness. Although, it was a choice that resulted in significantly less money, it was a necessary step to gain a better understanding of her illness and what she would need to do to adapt. Over time, Heron realized that she could either sit and wallow in self pity or proceed forward with her dreams. And so, she moved forward, determined to construct her own career path. “Physically I was having periodic episodes of vertigo, vision loss and falls, intermixed with periods of remission,” said Heron. “I recognized that I was the only one responsible for my career, so I took control.” The answer for Heron was to start her own business, the Art of Reception, a training company for receptionists.   The business started out small, with a few key staff members that she could trust to take the lead during periods of relapse.

After a few years, Heron recognized the company’s potential for growth, but to do so she would require additional capital. “I went to a local politician’s office, every week, for a year and half, with the hopes of obtaining federal funding,” said Heron. Her perseverance paid off. “I was the youngest and first woman to get that much federal funding,” said Heron. “But it was what my contact said when the funding was received that was both surprising and inspiring.” The politician shared that he had helped to knock down the doors, but what Heron did beyond the doors was up to her.

And that is exactly what she did, continuing to break down barriers and expand her company. With the growth of the company, Heron became less forthcoming about her illness to her staff. “When people heard that I had multiple sclerosis, immediately they started to research and develop biases that impacted our interactions,” said Heron. “And so, I made the decisions to not tell people about my illness, as it did not define who I was.”

Strange Side Effects of the Illness

Navigating a career with a chronic illness, equipped Heron with both a positive attitude and perseverance that helped to both inspire and motivate her clients. Because she had such high expectations for herself, she, found herself expecting her staff to follow her example. “Because I had done so much myself, “said Heron. “I found that I had developed extremely high expectations for my employees.” To help manage her expectations, Heron hired a human resources consultant to assist her with both management techniques and to develop policies and procedures for her company.

Over the years, Heron has learned a lot about growing her career and the importance of self-care, but this wasn’t always the case. In her twenties and thirties, Heron, would often find herself working overtime, including weekends, to get in documents days before the deadline. Today, she’s learned to take things a bit slower, still ensuring that the deadline is met, but also taking the time to rest and rejuvenate.

“I recently read an article by Jack Osborne, who shared that there is a silver lining with being diagnosed“, said Heron. “He said, that if you can maintain your positivity, you can steer your progression. It resonated with me because I’ve always tried to be positive.” Although, multiple sclerosis does not define Heron, there is no question that it has helped evolve her to the person that she is today.

About Marie-Heron

Marie Heron, Executive Director at On-Track Career & Employment Services, was diagnosed with M.S. at 24. She has created a new podcast, “Truth Be Told” so that young people living with M.S. can find a safe resource for hope, inspiration, and advocacy.

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Personal Branding Strategy: Why Strong Careers Begin Here

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Guest contributed by LIz Harr, Partner, Hinge

brand

Image via Shutterstock

You know them. Executives who secure all the media mentions, deliver keynotes at top conferences and attract the best clients. Interestingly, most of these experts aren’t much different from the rest of us. In fact, many of them admit that they aren’t the smartest or most knowledgeable people in their fields. They weren’t born writers. They weren’t born orators.

Instead, they climbed to success by developing personal branding strategy with a very specific set of tools, trying and discarding a host of techniques along the way. My firm has produced some powerful research around what helped these individuals reach their respective levels of success and I’d like to share with you what really works – and what doesn’t – so you don’t have to endure the experimentation others have had to.

What Is a Personal Branding Strategy?

At the heart of their success is a strategy. A personal branding strategy. This is essentially a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future. It lays out the tactics, tools and skills you will need to attain your goal, including the daily content calendar you will follow.

The Five Levels of Visibility

In our research on how personal brands can catapult a professional to higher levels of visibility – and career success – we identified five progressively more visible levels of expertise:

Level 1: Resident Experts. These experts are well respected within their firms and by their clients, but they have little visibility outside of those audiences. Most Visible Experts start their journey here.

Level 2: Local Heroes. These individuals are beginning to become known outside of their firms. They are more active in their local business communities, often speaking at business functions and blogging. They may even bring a little new business to their firm.

Level 3: Rising Stars. These experts have developed a regional reputation. They are fairly well known among peers in their area, and they speak and write frequently on their area of expertise. Rising Stars tend to bring in higher-quality business and higher fees.

Level 4: Industry Rock Stars. These names are well known across the nation for their niche areas of expertise. They attract premium clients and fees. As a result, they become significant assets to their firms.

Level 5: Global Superstars. The world’s elite experts, Global Superstars have broken out of their niches and household names. They command the highest fees, and firms around the world want to be associated with them.

Your first job is to figure out which of these levels describes you today. Then you need to decide what level of expertise you would like to achieve. 

 

 The Benefits of a Strong Personal Brand

As you’ll see in a moment when I go over specific tools for building a strong personal brand, it’s not for the faint of heart. But there are some very tangible benefits that these experts have realized. For starters, their earnings are higher. The chart below shows the relative billing rates for each Visible Expert level.

Figure 1. Relative Hourly Rates Buyers Will Pay, By Visible Expert Level

  

Our research showed that buyers are willing to pay over 13 times more for a Global Superstar than an average professional. But even Level 1 experts hold a significant advantage over their undistinguished brethren.

The reason? Buyers are willing to pay a premium for the confidence that a Visible Expert will solve their problem more quickly and with greater precision. Higher billing rates aren’t the only benefit. Here are a few others:

  • Highly visible experts attract more media attention. When a reporter needs an authoritative quote, they reach out to the experts most closely associated with the issue at hand.
  • Well-branded experts also are able to secure valuable partnerships more easily, and with more desirable organizations.
  • They attract better quality clients. In some cases, clients will seek out an expert — cutting out the competitive proposal process entirely.
  • Experts with strong personal brands also benefit their firms. Their strong reputation often spills over to the organization she works for, which in turn can have a very real effects on a firm’s brand and business development prospects. According to our research, about two-thirds of Visible Experts on average have this remarkable effect on their firms.

The 7 Critical Tools for Personal Branding

One of the most important things we learned from our research was which marketing tools have the greatest impact on an individual’s personal brand. Here are the top tools from our study, rated on a 1 (least impactful) to 10 (most impactful) scale:

Figure 2. Total Impact of Tools

I recommend you prioritize around these seven as you build your personal brand:

  1. A book. Whether you do it yourself or enlist a ghostwriter, you will need to produce a book that addresses your area of expertise. A book is a critical credibility builder and can be traditionally published or self-published. A book can be a heavy lift, so don’t feel like you have to tackle it right away.
  2. Speaking engagements. Public speaking is an important platform for building your reputation and personal brand. Audiences are predisposed to trusting anyone who stands at a podium, so just getting there is half the battle.
  3. A website. If you are part of a firm, you’ll want to focus at first on your bio page. It should present sufficient credentials to convince people that you really know your stuff.
  4. A blog platform. Every expert should be blogging. It’s the most accessible way to demonstrate your expertise. It’s also one of the easiest ways to start building a loyal following.
  5. Email marketing service. Email marketing is how you turn people into loyal followers — even raving fans. Using offers to download valuable educational (never promotional) content such as guides and whitepapers, you can entice a certain percentage of your blog readers to opt into your mailing list.
  6. Search engine optimization (SEO). SEO is the tool that connects you to the people who are intensely interested in the problems you solve. And you would never meet 99% of them without it.
  7. A media kit. Experts get requests for bios, credentials and photos all the time. So it makes sense to have those things ready to go at a moment’s notice. Even better, put them up on your website bio page where interested parties can find them without asking.

This list, of course, just scratches the surface. There are dozens of tools that you can use to engage your audience. Webinars can be used as a different take on public speaking for example.

One last tip. Our research showed a clear correlation between specialized expertise and length of time it takes to groom yourself as a visible expert. Specialization eliminates the clutter like nothing else, and allows you to forge ahead without the noise that generalized knowledge brings to the table.

Disclaimer: The opinions and views of guest contributors are not necessarily those of theglasshammer.com

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Why One Type of Advice Doesn’t Fit All

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By Nicki Gilmour, Executive Coach and Organizational PsychologistNicki-Gilmour-bio

When I am writing this column I go through a range of emotions due to the fact that any article giving advice is just an opinion. It is easy to be opinionated, to live in the dogma of the binary of this way or that way, but it’s often not that useful for the person on the receiving end.

The best that I can do is base the advice on a combination of expertise, research and intuition. However, I do not know you personally, I do not know what your specific situation is that you need advice around. I also do not know the environment you are operating in, nor the developmental frames or mental models that you have accumulated through your own interpretation of your experiences during your life until this day. I do not know your reactions to bad bosses, stress,  wins, systemic gender issues . My point is, this is the internal diversity that matters to you in your career advancement, the cognitive and emotional differences and capacities that every human has, not the just the social identity version of diversity that is touted in companies which way too often feels like Noah collecting animals for his Ark.

We are all a product of our ability to self-reflect on our conscious thoughts and actions. The unconscious beliefs we all hold are harder to access as they are unknown to us but often hold in place competing agendas that stop us from achieving our goals via behaviors that are not aligned with goal attainment. I have mentioned Robert Kegan and Lisa Lahey’s book Immunity to Change a couple of times in this column. They don’t know who I am, this is one of the few books I wax lyrical about, but I can honestly tell you their work is a must read for anyone who is wondering how to really get to why some of those goals and resolutions around career, fitness, family are still outstanding. I just wrote a paper integrating their work with the Columbia Coaching Program Process, as it is my firm belief that unless you access the murky unconscious of how you construct your big assumptions, and say them out loud to yourself to check for validity, your self-efficacy around goal setting for you as an executive can’t be totally effective- even if you are the most motivated person on the planet.

So, this week instead of telling you to do this strategy or that strategy, I am going to ask you to think, pre-holidays, about what you want to achieve in the next 12 months and then to look long and hard at what you are currently doing to reach those goals. Not the should or ought to do but what you are doing or not doing. Then ask yourself whats really going on? What is your competing agenda hidden in all of this?

We have 20 places left for individuals for our next round of individual coaching starting in November.

We also have a group coaching starting in December- join a cohort of peers.

Get in touch! Nicki@theglasshammer.com or book an exploratory call here to learn more about what we are doing and how much it costs.

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Hispanic Heritage Month

This month we have celebrated Hispanic Heritage Month in the US. We have profiled senior Latina women and discussed how corporate America needs to shake up how boardrooms are filled.

Take a look at the following articles published during previous Hispanic Heritage celebrations.Latina

Latina Leadership: Will Companies Ever Catch On?

If you scan Fortune’s 50 Most Powerful Women in 2016, you will be hard-pressed to find a Latina executive, amidst an overall drop in female CEOs to 4% in the Fortune 500 in 2016.

According to a 2016 report from the American Association of University Women (AAUW), Hispanic women make up 6% of the workforce but only 1.3% of senior-level executive roles in the private sector.

 Hispanic Heritage: Latina Women are Ready to Lead. Are Companies Ready?

As we celebrate Hispanic Heritage Month 2015, Latina executives remain scarce in the corporate landscape. But ambition to lead, and ability to bring leadership advantages, are not scarce.

Walmart’s EVP and COO Debra Ruiz ranks 28 in Fortune’s current 50 Most Powerful Women in Business 2014 list. Latina Style celebrated ten executives in February, with Calline Sanchez, VP of IBM Enterprise, taking Corporate Executive of the Year 2014. Ana Dutra made history when she was appointed the first Latina president and CEO of the Executives’ Club of Chicago.

Hispanic Heritage Update: Where are the Latina Leaders in Corporate America?

Where are the Latina Leaders in financial services, in technology and in the Fortune 500 at large in the United States?

At first glance, it is easy to think they are almost entirely absent from the top echelons of business since only 35 women sit in the most senior executive management positions in the whole of the Fortune 1000. The 2012 Fortune 50 Most Powerful Women list includes only Gisele Ruiz, COO of Wal-Mart US.

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Intrepid Woman: Dr. Marilyn Fraser, CEO, Arthur Ashe Institute for Urban Health (AAIUH)

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By Cathie EricsonDr Fraser

Dr. Marilyn Fraser has always had a passion for patient education and talking to people about health, considering it one of her favorite aspects of medicine. That’s why when she was facing a crossroads regarding career direction after completing medical school, she was delighted to hear of the opportunity at the Arthur Ashe Institute for Urban Health (AAIUH), located at SUNY Downstate Medical Center in Brooklyn. The more she went into the community to talk about health, the more she realized it was a career path where she would stay.

The Institute was founded by Arthur Ashe, an activist, tennis champion and humanitarian interested in addressing health inequities, including the underrepresentation of people of color in the health profession, and implementing innovative community outreach programs. The Institute has a stated long-term goal of reducing morbidity and mortality by improving health knowledge, facilitating behavior change and expanding access to care among the most vulnerable populations in urban areas.

A central component of the mission is to create partnerships and research the needs of communities, then develop best practices or make policy recommendations to address the issues, she adds. The Brooklyn Health Disparities Center, a key collaboration of the Institute with SUNY Downstate and the Office of the Brooklyn Borough President, is a great example of such a partnership.

Tackling Challenges to Advance the Mission

From growing up in the West Indies to her time living in Brooklyn, Fraser knows firsthand that there are communities that are underserved, with limited access to care. In addition, education is sorely needed as some people are not aware of resources that are available. “We try to link them to those resources because sometimes they can’t afford the care they need or lack access to care,” she points out.

In addition, groups like AAIUH play a key role in dispelling myths about health and disease. “We want people to be aware of what’s going on in their bodies and not be afraid,” she says, adding that they are realizing that even simple conversations can provide clues to social issues that might be coming into play and hampering the ability of the community to access healthcare.

“One of our biggest challenges is funding and how to conduct effective programs, including research as budgets are often cut with no warning,” she says.

Recently, the AAIUH, under Dr. Fraser’s leadership, was awarded a grant to lead a consortium to develop a strategic plan for community-based organizations (CBOs) to share their knowledge. The program, part of Delivery Systems Reform Incentive Payment (DSRIP) program received a $2.5 million dollar grant to work with community-based organizations to lead a consortium to build the capacity of CBOs to address the DSRIP deliverables focused on improving health outcomes .

They are currently a little more than halfway through the one-year grant, which they hope will promote sustainability and also create systems to address healthcare inequalities. “The award recognized the Institute’s leadership, and I personally found that being acknowledged by peers and selected to carry out this important mission is one of the greatest honors anyone could have,” Fraser says.

Relationships Are the Key

Fraser has helped keep her passion alive by building relationships within communities. But she adds, “It’s important to realize that we must stay mindful of the fact that the people who live these experiences are the experts, and you can’t come in with preconceived notions. In medical school they taught us to listen to our patients because it can be all too easy to rely on our own ideas and discount what is actually being said.”

She acknowledges that nothing is done overnight and that it takes time to foster relationships, especially while also handling administrative needs. “You have to find a balance between the many relationships and create and maintain a culture that speaks to people with varying needs, priorities and agendas,” she says. While she knew that politics would play a big role, she has come to realize just how important it is – and how much time is needed to devote to political issues, compared to her former deputy role.

As the years go by, Fraser says she finds that the general public isn’t as aware of Ashe and his mission, which is why they work to keep his legacy in the forefront. “If we are cognizant of making sure that we maintain the essence of who he was and why he created the Institute, I am confident we will do the work in the same vein that it was intended and sustain it, which is the important factor,” she says. She particularly appreciates how her role is made easier because of the support she is offered from her entire team, including the board.

Dr. Fraser carries her love of cultures over into a passion for travel, always wanting to experience new places and people. One of the Institute’s programs has been replicated in Trinidad & Tobago, in collaboration with the University of the West Indies. In addition, she notes that a big part of everything she does is spurred on by her faith, and she finds that her family, including her nieces and nephews, keep her grounded. Friends play a key role too. “In addition to prayer, cooking is my stress reliever and I love to invite groups over to join me,” she says.

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What Microsoft’s New Ad Should Be Teaching Leaders and HR Professionals

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Guest contributed by Karyn Mullins
Microsoft

Image via Shutterstock

Microsoft recently released a new ‘Make What’s Next’ ad campaign showing young girls excited about the future of science in STEM careers. The ad opens with the diverse group of girls expressing their deepest dreams to save the climate or find a cure for breast cancer.
 
With virtual reality glasses, they’re given a glimpse into the amazing technological advancements that could make their dreams come true. But the ad takes a surprising turn when they share “the bad news” with the girls. The giant screen reads:
 
“Odds aren’t you won’t solve any of these problems. Only 6.7 percent of women graduate with STEM degrees.”
 
For any diversity and inclusion efforts, these negative odds are not where executives should leave the conversation. Inspiring the future for women and other minorities is crucial for the success of every organization.
 In fact, a 2015 McKinsey report on 366 public companies found those in the top quartile for ethnic and racial diversity in management were 35 percent more likely to have financial returns above their industry mean. There is no doubt the ad has very inspiring moments to it but translating that into real action in any firm is always a challenge.
 
If your HR team is wondering what’s next for diversity and inclusion, here’s what they should really learn from Microsoft’s campaign:
 
#1 Don’t just say diversity and inclusion is important, know why it is important.
 Every HR pro has been trained on the importance of diversity and inclusion, but unfortunately, many have never fully experienced the benefits of having a diverse group of employees. Without this deep understanding, their task of understanding why it’s a crucial aspect of employee and company success is nearly impossible.
 Often, we achieve success through different perspectives, creativity, and viewpoints. An undiversified environment lessens the ability for companies to leverage ideas or opinions and come up with creative, innovative solutions.
 
#2 Challenge your entire team to start addressing situations with multiple perspectives in mind. Put yourselves in the shoes of someone with a different ethnicity, backstory, and career path. The best way to do this is to set up team brainstorming meetings once a week. Allowing open communication during these meetings will help employees retrieve differing feedback that will push projects and sales to the next level.
 
# 3 Start recruiting by widening the potential pool of talent early
 If we don’t teach kids they can grow up to be anything they want to be and they can make the world a better place however they see fit, we are limiting our ability to have a real impact on our world.
 
The girls in the Microsoft campaign felt unstoppable, even after seeing the negative statistics about their futures. But not everyone will have this same amount of confidence. Worst of all, they’ll run into many people who have little confidence in them.
 
We often limit our recruits by only speaking to juniors and seniors at colleges. Getting to them right before they enter the workforce with an internship or full-time position.What if we reached out earlier?
 Inspire your recruitment team to build the generation of the future up by encouraging freshmen and sophomores in college — or even high schoolers. Let students know your company believes all genders and races can accomplish amazing feats with your team. Bring in experts from multiple departments to share their career stories and show how determination can accomplish great feats.
 
Stop stepping on your own efforts
 
Culture Amp’s 2017 Diversity & Inclusion Report found concepts of diversity and inclusion are experienced differently among people of different backgrounds. The balancing act for organizations as they become more diverse is a great responsibility as people from varying cultures have different values and beliefs.
 
Too often we let the diversity and inclusion conversations in our companies develop negative stigmas. If it already has one, we need to continue developing the conversation until our teams feel comfortable openly discussing and brainstorming ways to better our efforts to include everyone’s voice at the table for the best potential team performance.
 
About the author:
Karyn Mullins, Executive Vice President and General Manager MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web.

Disclaimer: The opinions and views of our Guest contributors are not necessarily those of theglasshammer.com

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“I Want to Be a Really Good Listener”

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Guest contributed by Linda O’Neill, VP of Strategic Services at Vigilant

listener

Image via Shutterstock

 

Over the past several weeks, I’ve noticed a pattern in what I’m hearing from my professional colleagues. Many of them are having what they describe as difficult conversations with employees, whether it’s about redundancies, new roles, new expectations or even coverage for the holidays. When I ask my clients how they want to “be” for these conversations, most are saying, “I want to be a really good listener.”

Throughout our lives we are taught a lot about speaking effectively. Unfortunately, most of us have received little training on being a “really good listener.” There are, however, resources and information available to enhance listening skills. Read on for information about the different levels of listening as well as some tips for being more effective.

Levels of Listening

Most listening experts agree there are different “levels” of listening. As the level of listening goes up so does the sophistication. Otto Scharmer, a senior lecturer at MIT and co-founder of the Presencing Institute, developed a set of principles on listening and they are among my favorites. He describes four levels: 1) Downloading; 2) Factual; 3) Empathic; and 4) Generative.

  • In level 1, Downloading listening, you are listening from habit and reconfirming old opinions and judgments. You are listening at this level when what you hear and experience tends to confirm what you already know.
  • At level 2, Factual listening, you’re listening for facts and noticing new data. You have an open mind. You focus on what is different from what you already know and pay attention to the responses of others. Both Level 1 and Level 2 listening are focused on taking in, digesting and understanding information.

When a listener moves to Levels 3 and 4, he/she brings forth more of the heart and will.

  • Level 3 is Empathic listening. It involves listening from within and with an open heart. When listening at Level 3, you are able to see the world through the eyes of another and often forget about your own agenda. In this level, an emotional connection is achieved in addition to the sharing of information.
  • In Level 4, an open heart transcends to open will. During Level 4 Generative listening, the listener is operating from a place of future possibilities. Scharmer uses words like “communion” and “grace” when describing the experience of Level 4 listening.

The first step in increasing your own listening skills is to notice your tendencies when you’re listening. What’s going on your head, heart and body when you are working to be a “really good listener”? From this place of noticing, you can begin to gain sophistication and effectiveness in your skills. Read on for some tips.

Tips for Effective Listening

  1. Be clear about your intention: Before having an important or difficult conversation, it is important to spend some quiet time getting clear about your intentions for the conversation.  Be deliberate in defining your intention; write it down. Now think about how you will demonstrate it. For example, decide how much you want to talk during the conversation and how much you want to listen. If your goal is to be a “really good listener,” you’ll spend less time talking than the other person. If you’re spending a lot of time explaining and defending your position, you’re probably not listening at the level you desire.
  2. Be Present: When you engage in a conversation, engage fully. Put aside distractions and give the other person your full attention. Put all your energy into gathering information and gaining understanding at multiple levels (head, heart, body, will). Listen for the overall message as well as the words; hear what is said as well as what is unsaid. Restate what you heard in your own words to confirm your understanding. Reflect feelings as well as words to listen at a deeper level. “Sounds like you’re saying…” or “Sounds like you’re feeling…”. Release judgment until you have a full understanding. Let go of the temptation to craft your response to what you’re hearing while the other person is still talking. According to Tom D.  Lewis and Gerald Graham, most individuals speak at the rate of 175 to 200 words per minute. However, research suggests that we are capable of listening and processing words at the rate of 600 to 1,000 words per minute. Because a listener can listen at a faster rate than most speakers can talk, there is a tendency to evaluate too quickly. That tendency is perhaps the greatest barrier to effective listening.
  3. Acknowledge: It is often important for a person to be acknowledged and understood before he/she will be willing to engage in a dialogue or negotiation on a difficult topic.  Acknowledgment does not mean you agree with what is being said, merely that you hear and understand it. Sometimes acknowledgment can be accomplished with a simple nod of the head.   When in person, use eye contact, lean forward, relax your arms, and put away electronic devices. Engagement often goes hand-in-hand with acknowledgment. It is hard to feel acknowledged if a speaker does not feel he/she has your attention. When on the phone, remove distractions and listen hard to changes in tone, pace, volume and rhythm of the speaker’s voice. These all provide important clues about the speaker when you are listening at Levels 3 and 4.  These clues will allow you to effectively understand and acknowledge the speaker’s message.
  4. Invest in your own self-awareness: Understanding your own speaking and listening style and the biases you bring to the table will help you open up your heart and will to more sophisticated levels of listening. A high degree of self-awareness will not only improve the effectiveness of your listening but also the quality of your relationships and ultimately your ability to lead.

An unknown source said, “We were given two ears but only one mouth, because listening is twice as hard as talking.” Developing listening skills is hard work; putting the skills into action is even harder.  You’ll know you’ve been listening effectively when at the end of a conversation you’re tired! You’ll feel like you’ve extended some effort. Listening is active, especially when you engage at Levels 3 and 4. I promise the rewards will be worth the effort!

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Voice of Experience: Ximena Herrera-Bernal, Counsel in the International Arbitration Group; Shearman & Sterling, London

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Xinema

By Cathie Ericson

For counsel Ximena Herrera-Bernal, a multi-cultural background offers plenty of advantages including better emotional intelligence about how to adapt to different cultures and changing environments. Versatility and resilience also come as the result of operating in different legal cultures.  “Starting my career in Latin America, where barriers for women are perhaps more evident than in more developed countries, forced me to developed a thicker skin for the challenges of being a woman lawyer,” she says.

“Early on I found the professional world wasn’t as gender-neutral as might be hoped. You have to learn to deal with those barriers and not let it get to you. However, one can find one’s own strength actually developed because of such obstacles”, she says, adding that it is highly gratifying to see positive change over the years, particularly in Colombia where the number of women working in prominent positions is increasing.

Her multicultural background also ensures she can successfully relate to a diverse clientele, which has been beneficial throughout her journey.

Pivoting to The Ideal Law Specialty

While earning her JD in Colombia, Herrera-Bernal began working at a local law firm, finding it valuable to gain practical experience while completing her studies. She then clerked for two Justices of the Constitutional Court of Colombia. She found this to be an exciting experience, given the country’s historical moment, which involved constitutional reform and the transition of a guerrilla group to civil society. She felt that she was involved in making a difference.

After completing her LL.M. degree at Harvard, Herrera-Bernal practiced corporate law in New York. But she soon realized that she preferred the more “contentious side of law”. So when she was offered the opportunity to work on an arbitration, she discovered an appealing new career direction. “When you’re fresh out of law school and your choices are all open, it can be challenging to decide on your career path. Many people don’t take the time to decide what they really like. When you’re planning on a long career, it’s worth taking the time to explore the different areas that are available.”

And Herrera-Bernal has never looked back from her career trajectory. From there she interned in the Latin American team at the ICC International Court of Arbitration in Paris and then joined Shearman & Sterling’s Paris office. She practiced there for over eight years, until four years ago when she and some colleagues went to England to expand the firm’s London arbitration team.

While being named “of Counsel” last year was a significant achievement for Herrera-Bernal, she stresses that it’s also important to recognize the smaller achievements throughout your life and career that are less evident. “Every time you overcome a new challenge, realize that you can do it and do it right, even if you were initially unsure. That makes you become a better professional. Those moments are ultimately just as important and rewarding as the major milestones we tend to focus on.”

Herrera-Bernal’s current cases are wide-ranging, including two arbitrations that she describes as “David vs. Goliath” cases. She finds all her cases fascinating, including the many investment treaty arbitrations that she does. She enjoys them particularly because they combine international dispute resolution with public international law. She is also involved in a case with historical and legal implications.

Recognize Your Strengths as a Woman

Herrera-Bernal believes that women have many advantages in the world of dispute resolution, including their ability to appreciate different angles of a situation. However, she has noticed that women lawyers often hesitate to speak up in front of their colleagues.   “It is imperative to believe in your abilities and to make your views appropriately known,” Herrera-Bernal says.

This does not, in her view, mean becoming unnecessarily aggressive. She believes that women can be equally successful by staying true to themselves, without adopting an artificially aggressive shell. “When you’re doubting yourself, imagine that you are giving advice to a female friend who is experiencing the same issues. Then listen to your own advice,” she suggests.

Herrera-Bernal also notes the benefits she has received from being part of firm initiatives such as WISER (Women’s Initiative for Success, Excellence and Retention). “I have been fortunate to have wonderful woman partners at Shearman who are role models, and a head of practice who is supportive of women in the workplace.”

Even in her “off” time, she is devoted to the practice of law, conducting pro bono work in public international law. One highlight of that work was her secondment in 2012 to the UNCTR in Arusha. But despite the hectic pace of her professional life, most evenings Herrera-Bernal indulges herself in the luxury of pleasure reading, to disconnect from work and relax, along with her two dogs. She also ensures that she takes holidays in a new and exciting place every year.

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