Is all publicity, good publicity?

Personal Branding is quite the buzzword, but does it really mean when it comes to your success at work?

Some people are more keen than others to update the rest of the world on their professional activities and that is partly to do with personality and partly to do with how you prioritize your online time. Next time you are posting something to Facebook, think about whether you could also share that update on other social spaces such as LinkedIn? The question to ask yourself is, “ does this help me show what I have expertise in?” Do you show up in a consistent manner and what then, is your message?