Leslie McNamara -Portrait image“Your career is a marathon not a sprint,” says Citi’s Leslie McNamara. “I spent my early years focusing on a vertical career path and how I could achieve the next level, but over the course of my career, I’ve learned it’s been the horizontal moves that expanded my horizons the most and helped me develop entirely new networks that have paid off.”

McNamara has been in her current role since 2011, providing strategic direction and oversight for Citi Retail Services’ private label and co-brand credit card programs. She has spent the past 30 years either in or serving financial institutions in consumer lending business lines.

Early on she heard the career advice to “follow the money,” and she took it to heart, aligning herself with revenue-producing P and L management roles, with work that has been rooted in relationship management. In her current role she works closely with Citi Retail Services’ “partners” — the retailers the business represents. This requires a clear understanding of what drives sales for retailers and how credit programs contribute to the bottom line.

Despite earning impressive career wins, McNamara always focuses on her future potential and what she will deliver to the business. “I prefer to look through the windshield rather than in the rear view mirror,” she says, adding that there are two times professionals should reflect on their past: when translating experiences to qualifications for new roles and when self-assessing at the end of the year. Even then, she feels that while annual reviews might incorporate a retrospective, the summary should focus on how you will apply what you’ve done to your next stage. “Your biggest career achievement should be what you are going to do next week or next month and not what you’ve done in the past,” she says.

Using Research to Benefit Retail Partners

Currently, McNamara is enjoying her involvement with a series of projects and initiatives supporting the engagement of millennials in the business. One particular project involves collaborating with the human resources group to define best practices around proactively hiring and creating an environment that nurtures millennials and shows them the fulfilling career paths available at Citi.

And, she is sponsoring a complementary project with students from the University of Arizona’s Terry J. Lundgren Center for Retailing that mines Citi data and solicits insights into how millennials are thinking about shopping and how they differ from previous generations. Among the findings have been that millennials might be a little delayed in their spend behaviors but ultimately look similar to previous generations.

“Citi Retail Services has a vast repository of information and ancillary data sources that allow us to be uniquely positioned to probe to find patterns. Our goal is to provide this value to our retailer partners. We want to help them supplement their own research and understand trends in the future of retail and how our business can capitalize on them.”

Other findings include that the economy has fundamentally changed since the Great Recession, including not only enormous shifts in the regulatory environment but also generational thinking about relationships with credit.

“There’s a new face to U.S. consumerism based on where we buy and how we pay,” she says, “and we have to understand spending trends and the future of retail, including issues the credit industry will face as we work to help our retailer partners be successful with strategies that address loyalty and media placement, for example.”

The Shift in Role Models

When McNamara began her career, there was a dearth of female role models. “I wasn’t able to see others who had successful career patterns, but I’ve seen a big shift in the past five to 10 years, both within Citi and throughout the industry.” Now she says she sees women who head up businesses and hold significant titles. “I can envision that success for myself, and I know that other generations can see it too. There has been a significant shift in the pipeline toward a more equitabledistribution of candidates.”

She suggests that young women starting their careers need to be more willing to take risks and display more confidence in their abilities. And she believes that women at her level need to continue to focus on advocacy and pulling others through.

One caveat she has for millennial women starting out is that they come from a different perspective where their surroundings have been more equitable and they haven’t been exposed to noticeable gender differences. However, as they join a multi-generational workplace, they might be surprised to find a different mindset and realize that it is still important to make connections with women’s networks or diversity networks. “Younger women need to understand how to navigate workplaces that might not reflect their previous experiences with gender parity.”

McNamara has been active in Citi’s programs for women at various points in her career with the company. Early on, she participated in the Women Leading Citi program when it was just forming and has seen firsthand its value in networking and opportunities among graduates. “The mentoring and advisory components have been very powerful to me, and I have also benefitted from seeing other women I’ve sponsored and mentored succeed.” Motivated by the company’s efforts, she recently became executive sponsor for the local Citi Women’s network at her site in Wilmington.

Diva Worthy

McNamara readily acknowledges her husband, whom she calls her “life partner,” chose to be a work at home dad to help support her travel schedule. “I simply couldn’t have had this career path without him,” she says. She has a 20-year-old son, an Eagle Scout who is currently a junior at High Point University. “He frequently reminds me that everything I encounter is a first-world problem,” she says with a laugh.

And, she just enjoyed one of the highlights of her year: the annual “Diva Weekend,” which includes a cadre of women who have worked together over the years. The multi-generational group is composed of different life stages, from a newlywed to a couple of grandmas. “This long weekend is the perfect combination of personal and professional advice, food and fun, and it is inspirational through and through.”

Risk TakingFemale Millennials (or Generation Y) made up roughly of ages 13-33, may be in a better position to rise the corporate ladder than any generation before them. This is partially due to the amount of women who are graduating college, and receiving higher education, even more so than their male counterparts.

According to Census figures, there are 60 million Millennials in America, and 30 million of those are women. Keywords describing the generation have been ‘ambitious,’ ‘optimistic,’ and ‘dedicated.’

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5033967967One of the best ways to enhance your career, according to KPMG’s Leann Balbona, is to speak up. “It’s important not only to demonstrate you can do a good job, but you have to tell people, too. Managers can’t read your mind, so you have to let them know what you’re interested in for the next step in your career progression,” she said, adding that otherwise, they might not know if you are ready or willing to move to a position that might be a perfect fit. “Tell them that if they see an opportunity for x or y, you’d like to be kept in mind.”

That has been key to the ascension Balbona has achieved in her career, which she describes as both interesting and rewarding. Currently a Managing Director with KPMG’s equity tax practice, she has traveled around the world and worked in five different countries on projects. “The ability to be creative has always been important to me because of my natural curiosity so it’s been wonderful to have had so many opportunities.”

One of those opportunities that helped shape her career was being asked 15 years ago to be a team lead on an important IT projectto help build a web application from the ground up. Web technology was just emerging, and this role offered the chance to learn more about using this new technology to automate international tax processes and assignment management. After developing the application, she was able to spend three years on the road, traveling throughout Asia, Europe and North America to meet with corporate clients and discuss how they could use it to enhance their businesses and better manage mobile employee populations. To this day, some of KPMG’s largest clients, as well as the internal KPMG teams, use this technology to manage their mobility programs and deliver services.

Now, as Balbona is one of the leaders in the rapidly growing Global Incentive Compensation Services, a business in KPMG’s Global Mobility Services Tax practice, she finds it particularly rewarding to build a team, create efficient processes and deliver a service offering that truly helps clients become more tax compliant in delivery of equity awards to their employees around the world.

A great way to give back is to serve on boards.Balbona has served as a leader of KPMG’s New York office’s Network of Women for five years. This leadership experience with one of the firm’s largest offices helped position her for her current role as a board member of the Global Equity Organization (GEO), a non-profit trade organization.In this position, she helps guide the organization, which serves the equity industry from an educational and trade perspective on best practices and industry trends. “The current regulatory pressure and enhanced emphasis on corporate governance means that companies must be ever vigilant and focused on mitigating risk, especially since the mobile workforce can create unintended liabilities and multiple tax obligations. It’s more important than ever to proactively address and properly report tax obligations in an efficient manner to avoid unplanned costs for the company,” she says.

Advice for Early Careerists

Balbona’s experience underscores that “Big Four” firms are a great place to start and build a career, with their emphasis on a strong foundation in accounting, tax and advisory with a focus on both classroom and on-the -job training and advancement. There’s also a high potential for challenging and unique assignments including international assignments or projects, which are important opportunities to take advantage of early in a career. “The skills you learn at a Big Four firm will pay dividends throughout your career.”

She also believes that while mentors are important, sponsors play an even more vital role as you move up the chain. “I can’t emphasize the impact of having someone watching out for you, offering opportunities and championing you when you are not in the room.”

Building a strong network is key and it doesn’t happen without effort. Balbona urges professionals to build personal contacts by getting out of the office for lunch, coffee or networking events. “Others are more willing to help you if they know you on a personal level,” she says.

A Progressive Work Force

Over the years, Balbona has seen an evolution in policies and perspective that has increasingly led to the retention of high-performing men and women. She has seen that achieving work/life balance is increasingly important to all professionals. “Here in the 21st century, where technology has allowed so much more flexibility in our industry for alternative work arrangements, such as working remotely, I don’t feel as though there are gender-based issues.”

Despite these advances, Balbona sees the value of women’s networks after spending five years leading the chapter in the New York office. “It was a great way to give back to the organization and mentor our women professionals while developing programs to help them become better leaders,” she said, adding that she was able to meet people she otherwise wouldn’t have met, who have served important roles over the course of her career.

While there, she helped pilot and roll out a program that is already having an impact on retention. Intended to help younger professionals manage their career and life choices, it provides a framework for evaluating their progress and then setting actionable goals and priorities.

She also recently completed a one-year program at the Executive Leadership Institute for senior women, which was led by an external coaching firm and attended by both KPMG partners and managing directors, as well as those from equivalent levels from other companies. She found that mix provided an interesting perspective and the skills she learned have already enhanced her leadership.

At Home and Around the World

Close to home, Balbona supports Harlem RBI and YWCA and enjoys walking her dog in Central Park. She also loves traveling with her husband and meeting people in other cultures around the world. “Journeys come in all shapes and sizes, and you can learn from all of them, whether you’re at home or abroad.”

By Cathie Ericson

team-meeting-in-office-5lThe biotech sector lies at the center of several different forces shaping the economic landscape: companies originate in the halls of academia, they maintain close relationships with the pharmaceutical industry, and because of the capital intensive funding model associated with the industry, they are subject to a number of influences from venture capitalists as well. As a smaller industry, with approximately 2,300 companies in the U.S., biotech offers sharp insight into how niche industries are seeking to bring about fast changes in the number of women present in their board rooms and directors’ meetings. Since 52% of US biotech companies maintain all-male boards, the numbers are clearly painting a picture; women are not being invited to the table.

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Tana JacksonOne of Tana Jackson’s greatest learning moments was when she realized there’s a limited to how much she could accomplish on her own. “It might seem faster to do things myself which was what I always fell back on rather than wanting to train someone else but I eventually learned that it is worth the investment to train team members,” she says. “When I finally figured that out, I morphed from being an individual contributor to a leader, and that’s when my title leaped from team leader to director to vice president.
 
Jackson has worked in facets of engineering during her entire career – from her first position as a co-op with IBM to her recent appointment as vice president of engineering for SOASTA, the performance analytics company she helped found.
 
One of her proudest moments with the company was the live launch this spring of the SOASTA Digital Operations Center, an industry-first web performance command center that simultaneously displays and integrates an organization’s dozens of digital moving parts – on a giant wall screen – or in the palm of your hand. Designed from start to finish by Jackson, she did a live demonstration at industry trade show Velocity– the first time a product has been introduced in that manner.
 
Now, she says, the company is currently in the phase she describes as a “collision with the real world,” where they are doing lots of demonstrations and taking the product from prototype to implementation. “This is the process when we learn what people actually need the product to do in real-world examples and we can tweak it to make it a success.”
Along the road, she has learned many valuable lessons, but she knows that it was useful to enter the industry as a co-op when she was just a student at Valparaiso. “I was in the corporate world before I even graduated so I didn’t have a lot of assumptions and it was easy to adapt,” she says. One lesson she did find was that although she had expected to be focused on complex problems, as you do in school, much of your career success ends up being your focus on communication, managing relationships and all the interpersonal qualities that have nothing to do with working at your desk.
 
That has played out in her remarkable career success – just this fall she was claimed the top spot at the 4th Annual CloudNOW Awards, among nine other distinguished women in tech. The awards honored these 10 women for their advances in using technology to solve real world business problems and move the tech industry forward.
 
Models in the Workplace – and Closer to Home
 
Over the years, Jackson has benefited from the opportunities she’s been given over the years from her sponsors, as well as many of her managers who have acted as role models by exemplifying the qualifies she wanted to emulate – most notably, a strong work ethic. But her real role models in that area are her parents, neither of whom had a college education but always worked her. Her mom worked for the same CPA firm for nearly 20 years, and her father was a controller for a temp agency for many years, then segued to a position as a business manager for a K-12 school. “They both worked really hard and always took their responsibilities very seriously,” Jackson says.
 
And that has played a role in what she counts as her “recipe for success:” hard work, combined with frequent communication and checkpoints against milestones. “But I haven’t yet found a substitute for hard work, nor will I,” she says.
 
She emphasizes that with the women she sponsors, noting that her company has been extremely supportive of hiring and retaining women, and advancing them into senior management positions.
 
The company is prominent in its support of diversity: Most recently it helped sponsor diversity scholarships to the Velocity conference. The program targets technology professionals often underrepresented at industry conferences, including but not limited to women, people of color, people with disabilities, or LGBTQ. In addition to participating in the full Velocity program of main stage events and workshops, they participated in onsite networking opportunities.
Training for Success
 
Jackson is just as focused in her off-time: she has participated in 35 Ironman Triathlons and earned 10 world championships. Just recently, she placed fifth in the Tahoe Ironman (podium). I’d say this has been a pretty remarkable week for her.
 
She sees it as a healthy outlet: “Some of us would work all day and all night, so an Ironman on the horizon allows me to realize I need to get away from my desk,” she says.
 
But it has another benefit too: “Training parallels the hard work of engineering,” she says, noting that lot of Ironman athletes are Type A CEOs. “The type of people in the Ironman community are very similar to my peers and customers.”

group of business women - career-adviceIn the good/bad old days, if someone wanted to climb the ranks of a company, they did so through hard work and loyalty. Take whatever job you can get, work hard and get promoted on your merit. Despite trends since the late 1970’s when the MBA started to become an assumed pre-requisite for entry to upper management and the modern axiom of bouncing between firms, a recent study conducted by the Harvard Business Review shows that women are achieving entry to the upper echelons of senior management by tenured climb inside one firm as opposed to lateral hire.

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women stressedThings can go wrong in your career, at least that is how it seems. Maybe your company is downsizing and you got a tap on the shoulder informing you that your team is being consolidated and there is no place for you. Maybe they even marched you out of the building!

What do you do in this situation? You are faced with a choice of how to recover. Yes, how to recover as there are many emotions and thoughts involved with this type of situation. The best thing you can do is let go of any negative emotion ( anger, bitterness etc) and list what you enjoyed most and what you enjoyed least about both the job itself and the company culture. This will help you figure out what is next for you, professionally!

Sinead StrainRecently Sinead Strain, who heads Goldman Sachs’ fixed income, currencies and commodities (FICC) technology, had the opportunity to share her career trajectory with young women who were visiting the firm as part of the Girls Who Code initiative.

“It’s vital that our industry shows girls the diversity of roles on offer, and lets them see how technology skills can open the door to virtually any industry,” says Strain. “There’s a wide spectrum of opportunities, and learning about tech gives girls the foundational skills they need to succeed wherever they decide to go. It’s a skill that’s transferable.”

For Strain, it’s important to make it clear to women entering the industry that their choice isn’t to stay in or opt out, but rather that they can always try something new.

And that’s what has kept Strain moving up the ladder in her career. After graduating from Dublin City University, she participated in a work placement with Microsoft in Dublin. The rewarding experience taught her a variety of lessons, but one would impact her career path: she realized that she wanted to pursue her tech career in a business-facing technology role.

Strain began pursuing roles in financial services and has spent 21 years in the industry with two firms. Her first stint was at JP Morgan, and for the past 10 years she has worked at Goldman Sachs.

A career defining moment came in 2008 when Strain was named global head of FX trading and sales technology. This appointment occurred only a few weeks before the collapse of Lehman Brothers. Strain describes the experience as “baptism by fire. I literally jumped into the deep end, and it was one of those pivotal times where you have to accelerate your learning and call on the skills that you have acquired over the years.”

In 2014 Strain was named head of FICC technology. Strain acknowledges that this role was an exciting move, as she now oversees technology for the entire FICC division. Reflecting on her career, Strain names this promotion as one of the achievements she’s most proud of, and highlights the opportunities this position affords: “I love the diversity of the role and the opportunity to partner and build relationships across the firm.”

No two days are the same, as Strain balances working with her teams to drive business growth, leveraging platform solutions to support internal and external clients, and managing a diverse technology stack while investing and developing technical talent.

Her Role in the Evolving World of Tech

Strain is acutely aware of the rapid changes in tech, the disruptive nature of technology in the world at large and how financial firms have evolved by keeping up with the latest trends. She notes that Goldman Sachs leadership often refers to the firm as a technology company because of its innovation in finding technological solutions to drive growth. She cites a new platform called Marquee which will offer external clients access to its in-house tools that analyze markets and manage risk.
Fostering adoption of strategic platforms to enable the FICC business is both rewarding and progressive, says Strain. “The rate of change from a technology perspective is unprecedented and presents an exciting time to embrace and leverage these changes to enable our business and our clients.”
Similarly, this can be seen more broadly across the financial industry. “The innovative culture of startups has led to the growing dominance of FinTech and has led to the creation of disruptive technology that has influenced Wall Street,” Strain says.

The Challenge To Retain Women

Having just returned from the 2015 Grace Hopper Celebration of Women in Computing, through the Anita Borg Institute, Strain says that much of the discussion at the conference surrounded retaining and promoting women in the industry. Where the focus had been on building a talent pipeline, she says that now companies need to provide an equal platform to retain women and increase the percentage of senior female role models. “We need up-and-coming women to say, ‘I want to stay in,’ because they see more senior women who have conquered the challenges, whether around work-life balance or just feeling different in the industry, who can provide the encouragement they need not to opt out.”

Strain notes that being interviewed by two senior women at Goldman Sachs was a key differentiator for her. “I knew I was coming into the right culture and that’s what I want for others,” she says.

She stresses that the positive effect female mentors have had on her career inspires her to continue to support initiatives such as Girls Who Code, where she can share the story of her own career journey to high school girls interested in technology.

Strain has always been active in Goldman Sachs’ Women in Tech network and currently is a global sponsor for the program, stressing that this type of network allows women to bolster their skills. Strain champions programs such as Leadership Development and Geek Speak, which helps women find their voice to talk openly and confidently about their tech accomplishments and develop leadership skills.

Strain also has represented Goldman Sachs on the steering committee of ABI.NY, the New York chapter of the Anita Borg Institute, since its inception two years ago. The chapter is focused on building a community of female technologists in New York City.

An avid traveler, Strain developed a passion for wildlife early on, having grown up with a father who loved wildlife.She loves to travel to places like Africa, including a recent trip to Botswana – “the more remote, the better,” she says. “I love the chance to be disconnected from the world and immerse myself in an experience that’s so different from my day-to-day life

People waiting for an interviewDo we really have to paint a picture to make the serious under-representation of women in science, technology, engineering, and mathematical (STEM) fields any clearer? YES, decided the faculty at New Jersey Institute of Technology, who have released the infograph, “Are Stereotypes Keeping Women Away from Science?”

Paint a picture it does. A quick glance reveals that women are represented half as much in STEM professions (25%) as they are in the workforce, while rarer yet in engineering and computer and mathematical sciences. From associates to doctorate, women are much less likely to convert their (relatively fewer) STEM degrees into a career in the field, where they’ll net unequal pay and less recognition. In fact, women are twice as likely to end up working in the lower-paying fields of education or healthcare with their STEM degree. Underneath this are the unconscious bias against female applicants and early ingraining of gender stereotypes.

Despite the frustrating gender dynamics at play for women in the STEM field, the biggest reason for the gender gap is too few are. Two recent studies recommend to get more women into the STEM door, widen the entrance: address narrow stereotypes about the field.

Gender, Science, and the “Brilliance” Factor

Recent research published in Science by Leslie and Cimpian found that in academia women are underrepresented in fields across science and humanities that value innate brilliance and morerepresented in those that value hard work and dedication.

Why? Because our culture still implicitly links raw, innate talent/genius/inborn ability/brilliance with men and not women.

As the Washington Post put it, “The difference between Sherlock Holmes and Hermione Granger may help explain why women don’t thrive as much as men in some fields of academia. One is brilliant by nature and the other has to work her butt off, and they represent the pervasive gender stereotypes of our age.“

Across 1,800 academics from 30 different disciplines, academia participants rated the importance of having “an innate gift or talent” or “a special aptitude that just can’t be taught” to succeed in their field versus the value of “motivation and sustained effort.” The study found the implicit emphasis put on brilliance as a success criteria predicted under-representation of women far better than other tested hypotheses. The findings extended to African-American representation, too.

The researchers clarified there’s no convincing evidence that men and women differ in capacity for brilliance, and the study can’t validate it’s actual importance in the field. “The argument is about the culture of the field,” Cimpian said. “In our current cultural climate, where women are stereotypically seen as less likely to possess these special intellectual gifts, emphasizing that those gifts are required for success is going to have a differential effect on men and women.”

Researcher Leslie shared, “Consider for example how difficult it is to think of even a single pop-culture portrayal of a woman who like Sherlock Holmes (& others)…displays that special spark of innate, unschooled genius.”

Field-specific success beliefs conspire with long-held gender stereotypes. “Any group that’s stereotyped to lack a trait that a field values is going to be underrepresented in that field,” Cimpian said.

While the gender stereotype around brilliance may be infuriating, the researchers recommend it’s the stereotype around the discipline that can easily change: downplay the importance of innate brilliance and reflect all excellence requires hard work.

“These findings suggest that academics who wish to increase the diversity of their fields should pay particular attention to the messages they send about what’s required for success,” said Leslie.

Culture Stereotypes & Computer Science

Dove-tailing the recommendation, a new research paper from Cheryan, Master, and Meltzoff asserts that to open the gates to computer science and engineering wider for women, diversify the gatekeeper stereotypes about the culture of these fields.

The article reports, “Computer science and engineering are stereotyped in modern American culture as male-oriented fields that involve social isolation, an intense focus on machinery, and inborn brilliance. These stereotypes are compatible with qualities that are typically more valued in men than women in American culture. As a result, when computer science and engineering stereotypes are salient, girls report less interest in these fields than their male peers.”

The authors acknowledge that many social constraints keep women from engineering and computer science. But they found that diversifying the way these fields are represented – the kind of people, the nature of the work, and values of the field – changes young women’s sense of interest and belonging in the field.

With no direct experience of the field, stereotypes and media representations are often what students have to go on, and they are tight and narrow. Picture a white, geeky, tech-focused, socially awkward but intellectually brilliant, pale-skinned guy with glasses who sleeps and eats science and works on his own. The researchers say cultural stereotypes like this “are perceived as incompatible with qualities that are valued in women, such as being feminine, people-oriented, and modest about one’s abilities.” Women don’t feel they belong to the culture.

The researchers argue that diversifying and broadening the stereotypes (rather than getting rid of them as they also positively draw people) attracts more women to computer science and engineering by enabling them to identify more with the fields, without deflecting male interest.

One opportunity to widen image is in media, which strongly impacts upon stereotypes. In one study women who read articles that computer science was breaking away from stereotypes were more interested in the field than those who read an article confirming them, whereas men’s interest was not affected.

A second opportunity to widen image is in more diverse exposure to the people in the field. In a previous study, Cheryan found that women’s interest was positively influenced when they interviewed a computer scientist who had non-stereotypical appearance (plain t-shirt) and preferences (eg enjoys socializing), regardless of their gender. In fact, the experience increased women’s sense they could succeed in the field compared to women who interviewed with the stereotype. Men’s sense they could succeed was not affected.

The researchers noted, “When the people in computer science depict themselves in a manner consistent with the stereotypes, it can convey to other students that one must fit the stereotypes to be successful in these fields.”

A third opportunity to widen image is around workenvironments, which reflect dominant cultural values. The researchers previously found that young women who were exposed to a room with non-stereotypical objects (nature posters vs. Star Trek, water bottles vs. soda cans, neutral books vs. science fiction books) were far more likely to express interest in pursuing computer science than those that visited a stereotypical room. This represents a sense of “ambient” belonging.

The researchers point out that while these sciences remain male-dominated cultures in which women do face obstacles, “A broader image that shows many different types of people and working environments in computer science and engineering actually represents a more realistic portrayal.” Diversifying representation of computer science helped increased female enrolment in certain universities.

Going beyond narrow cultural stereotypes in STEM widens the door to girls and women. And as more women dare to enter it, the culture will likely, if slowly, evolve too.

By Aimee Hansen

Speaker-hands-upIt would be hard to argue that there has ever been a better time to be a professional woman, but despite making up close to 50% of America’s workforce, women are still very under-represented in executive roles (just 5.2% of Forbes 500 CEOs are women). Smart companies that understand the value of diversity and well-read hiring managers know that female-led companies are often more productive and financially stable. Yet women continue to be a scarcity in boardrooms and corner offices around the country. Visionaries like Facebook’s Sheryl Sandberg, and scholars like Harvard’s Dr. Hermina Ibarra posit that the lack of female leadership has less to do with the paths available to the modern woman, and results more from the context in which these women are expected to learn to lead.

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