Mover and Shaker: Tasneem Hajara, Director, Online, Mobile and Social Channels, TIAA-CREF

“Take risks, fail fast, tell your story and build partnerships,” says Tasneem Hajara, director of online, mobile and social channels for TIAA-CREF. Hajara’s advice stems from a fast-paced career path spanning roles and continents.

Hajara began her career path in India, where she earned a master’s degree in computer science before joining a startup. She found that a startup, with its exciting work and passionate mentors, to be the ideal foundation from which to launch her career.

“It was fast paced, and that’s the type of environment in which I thrive,” Hajara said of the experience.

Then, in a move which she describes as destiny, Hajara was sent on a two-month assignment to the United States, where she met her husband, and subsequently stayed. She became a consultant, which opened up a new path for her future. “Back in India, I had been leading a team and now I was an individual contributor again in a foreign location. I had to relearn the work environment and understand the differences in culture.”

She joined Merrill Lynch, where she stayed for nine years, steadily earning promotions. Hajara soon became vice president of their online technology group and was responsible for the retirement benefits online and mobile channels. She then joined TIAA-CREF, where she is responsible for the Sole Recording Keeping Online platform. Additionally, Hajara leads the social and mobile platforms, a key business for the company, and most recently was asked to help lead the Digital transformation efforts at TIAA-CREF.

She says that it’s an exciting time to be pursuing a career in technology, given how technology is disrupting and creating new business value and how it is virtually shaping everything in business. And that brings challenges, too. “We have to be prepared because we don’t know where our competition is coming from. You have to be at your ‘A’ game at all times.”

An Affinity for Startup Culture

Looking back, she credits her time at the fast-paced, delivery-oriented startup environment with having a major impact on her. Telling one anecdote, Hajara remembers surprising the entire team when she was a developer doing systems programming work. She was tasked with gathering an effort estimate for a pre-sales tool for a product that the startup was selling. Instead of returning with the expected plan and estimate, she actually produced a working tool in two days, a feat which earned her great recognition early on in her career.

“You have this energy when you’re young and the startup environment encourages innovation. They had projected it would take two months to build the complete sales tool, but I just worked until it was done,” Hajara said.

It was at the startup that she learned to take risks and experiment. As she works on the digital transformation program, one of Hajara’ s goals at TIAA-CREF is to bring a sense of the Silicon Valley culture to a large organization. “It’s an interesting culture shift that won’t be easy, but we believe that we will get there.”

Lessons Learned

During her career, Hajara became cognizant of the importance of ensuring that others know the good work that you are doing. “Because of my technology background, I was always a doer, but I missed out on the sales component,” she reflects, adding that she just expected that people would understand how hard she was working.

As she navigated the work world, Hajara also found that an unconscious bias exists; something she believes that women should be aware of, but not see as a limiting factor. “Women in general are hard on themselves,” she said. “We have a lot of expectations on ourselves and we also tend to set goals that are less aspirational, as compared to men. We might have the capabilities, but we are more careful of where we set our sights.”

For that reason, she thinks it is important that women take big risks, because the bigger the risk, the bigger the result. But, she cautions, “There will always be new goals so don’t get too caught up in chasing them. Take people along with you and build partnerships; enjoy the journey.”

Hajara believes it’s important for women to mentor one another and is involved in programs at TIAA-CREF that support diversity, such as the IT diversity and inclusion council.

“I enjoy being able to share what I learned trying to immerse myself into another culture. I think it’s important to bring similar experiences to the attention of others who are in the same boat and might be struggling. Ultimately we can learn from each other.”

Outside of work, Hajara enjoys spending time with her two daughters, ages twelve and seven. She also loves to travel and garden. “I have an emotional attachment to gardening, you could say. It’s very gratifying to see something you’ve planted grow, and just working in the garden is relaxing. It’s a highly rewarding activity.”