By Melissa J. Anderson (New York City)
Why do companies need women in leadership? According to a new book by Sally Helgesen, Writer and Leadership Development Consultant, and Julie Johnson, Executive Leadership Coach, women bring a different kind of vision to leadership than men. The book, The Female Vision: Women’s Real Power at Work, reveals that women are privileged to a “broad scale notice” style of leadership, while men display a more pointed focus.
While it may at first seem like a ’90s style Men are from Mars Women are from Venus approach to gender diversity, as Johnson pointed out yesterday at a National Council for Research on Women event, the book is based on neuroscience, examining the differences between male and female brains, as well as interviews and surveys with thousands of individuals.
Helgesen explained, “Women tend to focus in a broader way. Our attention operates like radar,” taking into account context and nuance. “Men display a laser-like focus on one thing,” she added.
Kerrie Peraino, Vice President of Human Resources and Chief Diversity Officer at American Express, opened the event, explaining Helgesen and Johnson “are onto something. This is cutting edge work.” Peraino said that Amex is working to position itself as a “gender intelligent organization.”
She explained that means playing to “the competitive advantage that is created when you bring both brains to work. Not only is it a nice thing to do, but really is about creating the competitive advantage.”