Contributed by Helen Crossland (London)
Judging people on the basis of their physical looks is a fact of reality these days. Evidence also suggests that the culture of “lookism” within society now has such a foothold in the workplace that a person’s physical appearance can have as much influence on his or her career prospects as his or her performance in the office or boardroom. Whilst very few organisations will openly admit it, many businesses recruit, retain or promote employees on the basis of their attractiveness or how their appearance best complies with the image the organisation wishes to present. In certain circumstances, this can lead to job applicants and employees being discriminated against or harassed in the workplace purely on the basis of how they look.
It is a depressing thought that besides any other challenges women might face in the workplace, their progression up the career ladder might be more dependent on their looks than their brains or achievements. However, there is strong statistical evidence to show that women who wear make-up in business get better jobs and are promoted more quickly. In a survey reported in The Times last year, 64% of directors interviewed believed that women who wore make-up in the workplace look more professional, lending support to the theory that women are more likely to benefit career wise if they conform to this ideology.
The Guardian published a similar report which concluded that “attractive applicants have a better chance of getting better paid jobs.” The article also quoted a survey which found that women spend one fifth of their earnings on trying to look good in the workplace in the belief that their image will play a significant role in their career path.