By Melissa J. Anderson (New York City)
“Reading a book about personal finance sounds like the worst thing I’ve ever heard of,” joked Alexa von Tobel, CEO and Founder of LearnVest.com, a website designed to “provide trusted personal finance education in a simple, easy-to-understand manner and help women everywhere take control of their finances.”
Personal finance is a subject von Tobel recognized as crucial a few years ago, as a senior at Harvard University. She had just been accepted to Harvard Business School, and was about to begin a career as a hedge fund trader at Morgan Stanley – and yet, with all of her business education and experience, she says, she had absolutely “no clue” about what to do about her own personal finances.
“Very few schools actually teach the basics of personal finance – which actually affects every day of your life,” she explained. “We want to educate as many women as possible.”