Tag Archive for: Volunteering

Angela Cruz: Sales Effectiveness Leader, Sales Excellence, Accenture

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Angela Cruz“One of my love languages is acts of service, and at work, I manifest that through mentoring, supporting career advancement, anything that fosters engagement,” says Angela Cruz. “It’s how I bring to life a part of me that’s very important to my soul.”

For Cruz, the work matters, but it is the people, the learning, and the community that make it meaningful. She shares how through every chapter of her journey, authenticity, connection, curiosity, and service are the compass guiding both her growth and her leadership.

From Technical Skills to Personal Alignment

Moving from the Dominican Republic to the United States at fifteen, Cruz faced the dual challenges of learning English and adapting to a new culture, yet she remained optimistic about the possibilities ahead. She started her studies at a community college, the most affordable and accessible option, and explored different paths before settling on electrical engineering. The choice was pragmatic rather than inspired. “It wasn’t a calling,” she reflects. “I wanted to finish college with a career that had a financially stable future, and technical careers were very well paid.”

That practical decision laid the foundation for Cruz’ first professional chapter at AT&T Bell Labs, where she spent 15 years. She describes it as “like what working for Google or Apple is today,” a place defined by PhDs and cutting-edge innovation. “That’s where I grew up professionally,” she says. But just as important, “that’s where I also learned about corporate culture… to get involved in passion projects that contributed to the culture of the team and the company.”

After more than a decade in technical roles, Cruz realized her personality aligned more naturally with business development. Marketing became a bridge into sales, where she discovered the work felt intuitive. “Sales isn’t something you really learn in a university,” she explains. “It was something I evolved to, and it had a lot to do with my personality—my ability to connect people and build relationships, which is the heart of what sales is.”

Cruz’ combination of technical grounding and people-centered skills propelled her into sales leadership across the telecommunications and software platform landscape. Today at Accenture, she brings those same strengths to her role as Sales Effectiveness leader for Sales Excellence.

“I’m in a sales-effectiveness role, helping account teams bring innovative solutions to clients, all anchored on GenAI and Agentic Architecture. To be in a role that is so relevant to what’s business reinvention and transformation– it’s a huge privilege.”

Connection, Adaptability, and Purpose

The qualities that have carried Cruz forward extend well beyond relationship-building; she describes how cultural alignment, adaptability, and purpose also play a defining role.

“I learned at a certain point in my career what my strengths were in terms of cultural alignment. When I transitioned into sales, I worked a lot with Caribbean and Latin America, which is where I come from. Having the dual language and the cultural sensitivity gave me an edge in navigating that transition, which was very motivating for me.”

That shift into sales also coincided with a move from New Jersey to Miami, which tested and reinforced her adaptability. “Flexibility, being open to adjust to different environments, adapting to new circumstances, it’s something I learned very early on, and that trait has helped me along the way as I navigated my career.”

While connection and adaptability opened doors, purpose is the force that sustains Cruz.

“Every company I’ve been at, I’ve always combined my responsibilities with volunteer work both within the company and within the community. That’s what has kept me with a high level of enthusiasm for what I do. I always need to have the two: not just the job, but also the engagement.”

Leaning on Guidance

As much as Cruz’ strengths have contributed to her achievement, so too are the people who believed in her potential. “I’ve always had a personal board of directors. Some people come into your life for a season, for a reason, or for a lifetime. I’ve had all those types of influences.”

Cruz highlights the mentor who gave her a chance when she had no sales experience and sponsored her move to Miami. “I experienced impostor syndrome in the beginning, but his encouragement eased the transition.  He’s always been invested in my success and has been there through every career milestone.”

That kind of support has remained important at every stage of her career. When Cruz joined Accenture through an acquisition, she recalls how overwhelming the transition felt. “When you come as a group that was just acquired, you’re completely lost. But I was fortunate to work with people like Alex Tyler, a Managing Director and extraordinary leader who was kind, patient and recognized my value.”  Those experiences of being championed are at the heart of why she invests so deeply in others. “I know the power of sponsorship, mentorship, and advocacy. I’ve fully taken advantage of it, and that’s why I feel so strongly about paying it forward!”

Family is also a grounding force. Cruz credits her grandmother, now 101, as a pillar and role model. “She had 13 kids, and now there are about 169 family members over five generations. She’s taught me resilience, strength, faith, and positive mindset. She loves music, she’s witty, light-hearted and full of joy. She’s been a huge influence and my source of inspiration.”

Bring Your Full Self and Build Community

Nearly four decades after making the pivotal decision to study electrical engineering, Cruz was invited to return to her alma mater to deliver the commencement address.  Speaking to over 1,800 graduates, many from underrepresented backgrounds, her message was both simple and profound: “Always be proud of who you are, and bring your full self to whatever environment you’re in. It’s what makes you unique, and the world needs you as an individual and what you bring to the table.”

Second, she highlighted the importance of building community. “I’ve moved and started over several times. Managing those transitions successfully is only possible when you make community, when you connect with people, when you find affinity and appreciate differences. The differences are where you learn.”

For Cruz, this same principle applies in business. Networking, she explains, is less about career advancement than about deepening understanding. “That’s where you really learn –when you connect with people in different companies that do different things than you do. It enriches you as a professional and as a person.”

Continuous Learning, Lasting Pride

Even at this stage of her career, Cruz challenges herself to try something new, recognizing that part of her success is a willingness to evolve. “Continuous learning has been a key driver,” she reflects. “I have reinvented myself quite a few times because I’ve always been open, flexible, and curious to learn.”

Her current position at Accenture is a clear example of that mindset in action. “This was a stretch assignment for me. While I had worked in Sales Operations in the past, the scope is much broader here, in fact is called Sales Excellence for a reason, best in class. There was a lot I needed to learn… and I said, yes, I’ll do it.”

Cruz reflects on the impact of that choice. “Fast forward one year, I feel very privileged and successful, because I helped the team achieve the goals the firm established. It fills me with a lot of pride.”

When it comes to her greatest accomplishment, however, Cruz does not look to her career. “I have very strong family values and my kids are a huge source of pride for me. They are grown and very successful professionals – my older son is in cybersecurity at Zendesk, my younger son is a digital content producer with the Miami Heat, and my daughter works for the president of TelevisaUnivision. I raised them as single parent, and to me, that is, besides work or anything else, my biggest accomplishment. They are my anchor and my beacon of light.”

By Jessica Robaire

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Six Reasons Why Women Execs Should Volunteer

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show-of-hands featuredBy Jennifer Davis

As a professional woman, you’ve probably dreamed of making an impact in the community, beyond your role as an industry leader or executive. “If I only I the time,” you might have told yourself, “I’d tackle world poverty. Or start a nonprofit foundation. Or work on a cure for cancer.”

Indeed, women are the nation’s most prevalent volunteers, with more than 28 percent giving their time, compared to 22 percent of men. Part of the reason may be that women intuitively understand that their responsibilities extend beyond payroll and profits. “Women are hard-wired to be engaged in their communities,” says Dr. Val Hannemann, a psychologist in Flagstaff, Ariz. “Volunteering connects women. They share, they compare, and they adopt new strategies to make a difference in the world.”And let’s not forget, most volunteers are recruited by volunteers and so women have a tendency to invite their female networks to engage in their projects.

Yet the reality is that many women who volunteer their time work part-time or not at all. In fact, women who are primarily care-givers or homemakers can become “professional volunteers.”On the other hand, time can be a major issue for professional women, who may have less flexibility in their schedules or priorities. If you’re like a lot of working women, you’re probably already juggling family, children, and your health —in addition to a demanding job. Yet if you haven’t carved out the time to volunteer, it may be time to reconsider. Yes, making the world a better place is important for its own sake. But it’s also a critical part of your professional development strategy. Here are six reasons why you should make the time:

  • You’ll build your experience base

    Volunteer work can play an important role in helping you get the experience you want in your career. These opportunities provide great opportunities to learn new skills, interact with mentors, and build your portfolio. And, of course, you can list volunteer opportunities on your resume and LinkedIn profile, alongside your paid work.

  • You’ll expand your network

    The old adage, “It’s not what you know, but who you know” is true. Furthermore, it is really about who knows you. Volunteer opportunities allow you to build relationships outside your normal circle of friends and colleagues, helping you to broaden your network of folks who have had positive interactions with you and are inclined to think of you when opportunities arise.

  • You’ll broaden your perspective

    By working with a different set of people and challenges, you’ll inevitably widen your perspective. Volunteering can pull you out of your comfort zone, forcing you to tackle new problems from different angles. It can also give you profound new perspectives that can shape both your approach to life and the way you show up on the job.

  • You’ll hone your leadership skills

    As a volunteer, you can do things that an employee can’t. You can work outside the organization chart. You can seek out new opportunities for growth and involvement. And you can make connections between organizations. With the right volunteer opportunity, you’ll gain experience setting a vision, developing strategies, raising funds, motivating people, and reconciling conflicting perspectives—all essential leadership skills. And you’ll have the opportunity to practice those skills in a safe environment—and then apply them back at work to make yourself more visible and indispensable.

  • You’ll position yourself for promotion

    A volunteer opportunity outside of work is a great way to demonstrate your readiness for the C-suite. By sitting on the board of a local nonprofit, managing a community-based initiative, or organizing a volunteer program for your own corporation, you’ll be required to tackle many of the same issues faced by top executives within your company. Moreover, taking on a leadership volunteer role “send(s) the signal that you aspire to leadership potential,” says leadership coach Muriel Maignan Wilkins. Indeed, taking on the right volunteer opportunity can earn you recognition as a leader—helping you to get the promotion you desire.

  • You’ll do good for others—and for yourself

    Last, but not least, volunteering is vital to the health of our communities. You already bring so many skills to the table, and using them for the greater good makes the world a better place. At the same time, serving others gets you out of your own head and puts your own worries and problems in perspective. Research has shown that volunteering helps people feel more socially connected, wards off depression, and may even contribute to better physical health like lower blood pressure and improved memory. So, do yourself some good by doing good!

Jennifer Davis is Chief Marketing Officer of Leyard and Vice President, Marketing and Product Strategy for Planar Systems

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