“Be curious and get a good early overview of the business and then position yourself with colleagues and managers so you are able to advance,” recommends UBS’ Bettina Huser. She sees many young women who finish university beginning their career as assistants where men are often guided toward faster advancement. “As a woman, you have to very loudly and clearly articulate your desire to advance and earn more responsibility, and that is how you can gain the same advantage as others.”

Building a Career in Banking

Huser began her career studying law but decided to go another direction and joined a graduate banking program where she simultaneously began working in wealth management as an assistant to a private banker. There she learned a great deal about the business and client service, which paved the way for her to spend her career in the sector in different positions, including discretionary portfolio management and advisory services in various financial companies. She has currently been at UBS for five years as an investment advisor for UHNW customers of the Near East region.

This career path is very fulfilling to her, as she enjoys the close relationships she builds with customers — giving them advice, following markets and staying well informed about what’s happening in politics and the economy, which allows her to make wise investment decisions.

Ongoing changes in the industry have led to new regulations that require constant attention. “My challenge is to stay ahead of those developments in an environment that is more and more complex for investing also.”

However, she knows that adapting to these changes is a necessary element of success; in fact, she advises young women that the most important thing to do to build your career is be open to what is new, from new people to new ways of working. “You have to be comfortable with the unexpected.”

Overcoming the Balance Challenge

Over the years, Huser has found that the challenges of being a woman in a male-dominated field are not related to the work itself but rather the environment and expectations. While she has never felt that she was treated differently than men in work-related matters, she acknowledges it is challenging to find success in your professional and personal life simultaneously.

The job requires long hours, which means many women have to choose if they want to have a career or family because it is hard to have both. “You are expected to work hard, of course, and if something comes up you need to stay late at night, which can be difficult if you have a family,” Huser says, noting that many of her male colleagues have a wife at home, which allows them to travel and be present with clients in a way that can be more challenging for women.

She finds that although every woman experiences different challenges and pursues a different lifestyle, she has learned that sometimes you have to work even more than the men do to be considered for promotions.

In fact, balancing that demanding work with raising a daughter is the professional achievement she is most proud of – demonstrating that as a woman you don’t have to choose between a professional career and a family but can successfully do both.

Huser has enjoyed raising her 17-year-old daughter and appreciates that she will grow up in a world where she can pursue any dream she has. In addition to her ongoing balance of home and work life, Huser also takes time to travel and read and is interested in causes related to the environment and animal protection.