By Michelle Hendelman, Editor-in-Chief
In our conversations with top female executives, we have noticed that one of the most popular topics discussed is the importance of managing your personal brand and how this influences your career advancement. But what exactly does it mean to manage your personal brand and how can you do it effectively? Believe it or not, your personal brand consists of more than your outward appearance. Of course how you present yourself at work is very important, but when you think about your personal brand, you need to take more factors into consideration.
Your personal brand is always working. Whether or not it is working for or against you is completely in your control. Every time you enter a conference room, a networking function, or a team brainstorming session, you need to be thinking about how other people perceive you.
Take a look at the list below to see what factors are the building blocks of your personal brand. Making sure that you are always putting your best self forward can help you get noticed by the people who matter. This could lead to career changing opportunities such as getting a sponsor or being chosen for an overseas assignment.
When managing your personal brand at work, you should take the following factors into consideration: