Today, with our myriad platforms on which to publish, promote, “like,” and share, maintaining a reputation is both easier and more difficult. The Internet as a tool can make our thoughts and feelings public instantly – so you had better be sure what you do share is authentically you, and carefully considered. That goes doubly for leaders – because especially when they self-publish over social media, leaders are the subject of other people’s scrutiny and discussion. And that’s the essence of reputation – you can craft it with your own behavior, but it is spread by other people.
Davia Temin, Founder and CEO of the global reputation management firm Temin & Co., sincerely believes that your reputation is your biggest asset – and it’s also a big responsibility. She explained, “The first quote on our website is by Warren Buffett and I think it’s the best and most true way leaders think about reputation. He says, ‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’”
Your reputation encompasses how you conduct yourself, what you say and do, what you say about yourself, and what other people say about you. It’s built on a lifetime of actions and interactions, Temin says. Leaders need to be sure they’re living up to the reputation they want to have. “Seek to create an authentic and consistent reputation that encapsulates and captures your best self. And then live up to it.”