By: Bailey McCann

Recently, Glass Hammer spoke with Maria McLaughlin, the Director of Marketing for Appro International, a technology firm in Milpitas, California. Appro specializes in high performance computing for the oil and gas and financial services industries; government labs, energy and defense departments; electronic design automation; digital content creation; education and manufacturing sectors.

According to the company website, Maria McLaughlin joined Appro in 2002 and has responsibility for all Appro’s marketing, which includes branding, market analysis, perception improvement, marketing communications, and demand creation. She is also responsible for coordinating the product-definition and Go-to-Market Plan activities across Appro. Prior to her role at Appro, Ms. McLaughlin worked at Hewlett-Packard and 3M Corporation.

Ms. McLaughlin is the only woman on the 8-member executive team. When she started at Appro, there was no marketing department, a deficiency that relegated the company to serving a niche market. But before she could help take the company’s message to a larger consumer base, she had to prove her own value, as well as the value of marketing, to the company. During our interview, she offered insights on how she successfully created a now-thriving department and overcame any negative preconceptions of a woman in technology marketing.

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The US members of The Glass Hammer team are enjoying our BBQ’s here on Independence Day and are observing the holiday.

Happy Friday to our readers in the UK and the rest of the world.

We do have exciting news to tell you about what we are up to here at The Glass Hammer. Later this month you will be able to join our community group online. Watch this space.

The Glass Hammer job section has some great jobs from the best employers in the business. Bookmark the url www.theglasshammer.com/jobs or access it from the home page via the Jobs tab.

Robin Barone is an occasional contributor and regular reader of The Glass Hammer and when she asked me to publish her invitation to go sailing this summer I hesitated. We always talk about networking and about being a community, so I decided to publish the invitation on her behalf. Incidentally, I met Robin while skiing in Whistler and when I told her about The Glass Hammer she instantly became a reader. Friends, clients, vendors and mentors can be found in such situations, living proof that The Glass Hammer facilitates a natural community and that we are all connected with common interests, work related and otherwise.

We also want to hear from you in the trenches as guest bloggers.

The trip- Sailing around Croatian Islands hosted by Robin Barone

For the week of August 31st our home will be the Oceanis 473, a 47 foot sailboat based out of Dubrovnik. Our sail boat is a part of a flotilla leaving Dubrovnik the week of August 31st. (Essentially our boat is a part of a group of boats with a leader!) I have hired a captain to taking care of the trip. Assistance is voluntary. We are able to board our new home by 6pm on Sunday. On Monday morning we awake for orientation, safety discussions, and then head out until Saturday evening. Our current itinerary includes visiting the island of Sipan, Mijiet, Korcula, and Kobas. Mornings are spent sailing. Afternoons are spent lounging and exploring. Evenings are for dining in the local tavernas and socializing with other flotilla members (optional).

The current shipmates are a group of fun loving, adventuresome women between the ages of 28 to 36 years. Coincidentally we are all avid travelers, skiers, and life lovers! Everyone is connected through me and their interest in this trip. It wasn’t intended to be all women but two of the men fell overboard when it was time to commit. As for myself – I am a Philadelphia turned NY’er, the ever doer, thinker, and creator. I currently work in real estate finance.

We are currently searching for 2 more shipmates to complement our group. There is a cost and I would be happy to talk directly with you about that. The four of us have booked tickets to arrive in Dubrovnik on August 29th.

If you are interested in joining please contact me at curlyrobin@yahoo.com and I can send you full details.

Disclaimer: this is an offer made by a reader of theglasshammer.com. The Glass Hammer does not endorse this trip and is not liable for it in any way. This is merely notification that it is taking place.

By: Heather Cassell

The National Women’s Business Council announced President George W. Bush intends to appoint Carole Jean Jordan as chair.

“I look forward to continuing to work with the other members of the Council to advance the state of women’s business ownership in this country,” says Jordan in a June 17 news release. “I hope to build upon the valuable contributions to female business owners.”

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Last Tuesday, June 24, 2008, Goldman Sachs held a half-day conference for women from multicultural backgrounds who work at Wall Street’s top firms. Aynesh Johnson, Vice President and Global Head of the Office of Global Leadership and Diversity at Goldman Sachs described the event.

“Our Brokering Change program is a pivotal element of the Goldman Sachs Multicultural Women’s Initiative, which aims to enhance workplace experience, promote career development and advancement, and facilitate relationship building among Asian, Black, Hispanic and Native American women. As a firm, we are excited about being able to champion and support opportunities that promote broader inclusion on Wall Street.”

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CAADA is a charity established to encourage the use of independent advocacy as a way to increase the safety of survivors.

We are working to create a consistent, professional and effective response for all survivors of domestic violence and in particular those at high risk. We do this through delivering services directly to advocacy projects, their local multi-agency partners and also through our work with funders, policy advisers and government.

Please join us for drinks as we celebrate three years of helping victims
of domestic abuse find a way out.

For more information on CAADA

To Register

Or, if you would like to Donate

FREE* TELECLASS

Should your job search strategy be different in a tough economy? Is a career change unthinkable right now? Should you focus on hanging on at your current company or start looking just in case?

Join this free* 45-minute teleclass to explore your job search options in a difficult market.

Hear from Caroline Ceniza-Levine, co-founder of SixFigureStart and former executive search and corporate recruiter. Learn how the hiring process really works.

Space is limited. Email info@sixfigurestart.com to register and get the call-in details.

*For free teleclasses there is no charge for the class, but you are responsible for any long-distance phone charges incurred to access the conference phone line.

Caroline Ceniza-Levine

212-372-0277

Life Coach www.thinkasinc.com

Career Coach www.sixfigurestart.com

By: Elizabeth Harrin

The same week that Lisa Ditlefsen turned 30, she collected her prize at the BlackBerry Women & Technology Awards for the best use of technology by a woman under 30. She received the award for the work she has done creating an SEO (search engine optimization) department at Base One. Not bad for someone who three years ago admitted she knew nothing about online marketing.

Lisa came to London from Norway in 1999 on a gap year and fell into B2B marketing more or less by chance, after a stint working on a travel magazine. After a break to have her daughter, she returned to Base One and was offered the chance to do something the company had never done before – search engine marketing.
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Please join 100 Women in Hedge Funds for Lehman’s Annual Risk event, featuring Erin Callan, CFO of Lehman Brothers, as she discusses challenges she has faced in helping navigate Lehman through the credit turmoil in her recently appointed role as CFO. She will offer her insights on both the mitigation of risk during volatile market conditions as well as the outlook for Lehman and in the industry.

Speaker: Erin Callan, Chief Financial Officer, Lehman Brothers

Networking and cocktails following session.

To Register

A two day workshop for senior level women to increase their networking and leadership skills.

Julia Kaufmann-Yu has been going full speed ahead since she on-ramped back into a career in financial services about four months ago. Julia is currently a Vice President at Goldman Sachs, within the Strategic and Technology Initiatives group. At the New Directions: Next Steps in Your Career, a conference about on-ramping sponsored by Goldman Sachs, Julia spoke on a panel about her experiences re-entering the job market after taking some time off to raise her three young children. The Glass Hammer sat down with Julia in an interview recently, where she shared more of her insight and advice about how to re-enter the job market after taking a break.

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