Join Women 2.0 for drinks and a book swap, tell us the best book you read in 2008, and what you are eager to read in 2009. Be sure to bring your business/tech/entrepreneurship books to swap for other Women 2.0 members’ books!

With Special Guest:

Tara Hunt,Tara is co-founder and Chief Marketing Officer of Citizen Agency, an Internet consultancy specializing in community-centric strategies around product research, design, development and marketing. She has over 11 years experience in web design, 8 years in online marketing, and over 4 years of blogging on HorsePigCow. Tara is the author of “The Whuffie Factor” (coming mid-2009), an insightful and practical guide to connecting with the online communities that matter to your business in ways that enrich both.

Get $5 off if you bring a book!

Register here

books.jpgContributed by $100K+ Executive-Level Career Karen Armon

Mistake #1: Using the Wrong Executive Job Search Model

Most female executives, when looking for their next career opportunity, fall back into old models that we learned early in our careers. These tactics keep us in the mainstream but that is where all the competition is! What we want to do is stand out, break through, and move up in our career.

During a recession, this is particularly true because women traditionally tend to make less than men and pressure to reduce our salary requirements just to land a position are strong. But that is a surefire way to keep our career circling the airport and never landing on the runway of executive leadership!

First, let’s look at the traditional method of finding a job:

  1. Create a list of target companies for which you would want to work
  2. Contact your network to find people who work for those companies currently
  3. Call your network and ask for an “informational interview”
  4. Continue the process until you find a position

But there are real problems with this approach:

  • This entails using a “front-door” approach, and there are many gatekeepers whose responsibilities include keeping you out.
  • Many female executives abandon their networks, sometimes for very legitimate reasons – such as child care, elder parent care and long hours. And, many of those in one’s network that are actually active are just peers. It seems like we are networking, but in reality, we are keeping ourselves in our comfort zone and not moving forward with new, upward-level power brokers. Regardless of how well intentioned they are, peers are often unable (or unwilling) to help you.
  • The informational interview approach is practically dead. Although your network may want to give you ten minutes of their time, in most cases they simply can’t afford to accommodate you. I know that if I granted every informational interview request that was asked of me, I’d have no time to do my real job! What is the answer to this traditional model of finding a job?

The Solution: Use a New Executive Job Search Model

The model I suggest using when looking for your next C-Level executive position is the one I teach in my MarketOne™ Executive system. It moves you from an “activity-based” approach that the traditional model employs to a “synergistic-positioning” approach that:

  1. Positions you as a top thought leader in your industry
  2. Leverages your current job, network and career for greater momentum
  3. Utilizes marketing and sales strategies to turn strangers into interested parties

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istock_000005168521xsmall1.jpgContributed by Caroline Ceniza-Levine of SixFigureStart

Last week I wrote about what recruiters are looking for in interview responses. Another area that a lot of candidates ask about is the resume. While a resume is the main way candidates market themselves, you may want to add these marketing materials to your toolkit:

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Learn about careers in finance as this special, live event with Fidelity Investments. Interact with representatives, explore this industry, and learn what career opportunities exist for you at Fidelity Investments. Gain first-hand knowledge of how the current events on Wall Street translate to future opportunities.

Keynote Speaker: Karen R. Korn, Managing Director of Research, Fidelity Investments

For more information and registration click here.

*Dress for this event is business casual.

Note: Please bring a photo id, and if you wish, several copies of your resume and business cards.

WEBINAR: Moms Get LinkedIn

If you’re a mom who’s decided to return to work, you need to know about LinkedIn and how to use it effectively.

If you’re not on LinkedIn, or not using it effectively, it’s like being left out of a big party, or missing out on all the best guests who show up.
In this webinar, you’ll discover:

What LinkedIn is, and how it can help you in a job

How to get yourself set up on LinkedIn

Multiple ways to use LinkedIn to make connections and get jobs

Hi, I’m Dr. Susan Bernstein, and I’ve created an information-packed webinar on Thursday, January 27, from 10:30 – 11:00 am Pacific that is designed especially to orient mothers who are returning to work to the power of LinkedIn.

LinkedIn is a great tool, but often, people don’t understand how to tap into all the rich features of this powerful networking tool. I’ll show you how to do that. And, many job seekers haven’t given a lot of thought to their own job search strategy, so they’re massively underutilizing LinkedIn in the overall picture. I hate to see that. Personally, I get 60% of my clients via LinkedIn. And I’ve helped my job search clients to make connections and get jobs through LinkedIn. They open up new avenues they didn’t even know existed.

Register now

JOB SEARCH BOOTCAMP for Re~entering moms
Coaching – Hands~on work – Buddy support – Momentum!

Four weekly 2-hour classes Beginning Tuesday January 27th
Week 1 : Defining yourself AND building confidence.
Week 2: Writing an effective resume. Creating your brand!
Week 3: Networking (where the jobs are!) and making it work for you.
Week 4: Completing your personal action plan and interview practice.

To learn more and register:
email CoachSharon@earthlink.net or call 847/441.0374

Carol_Bartz.jpgBy Liz O’Donnell (Boston)

Carol Bartz has the makings of a legend. Recently plucked from software maker Autodesk to head the struggling Internet giant Yahoo, Bartz is one of a very, very small group of women who have ever led more than one large, public company. That she has broken through the glass ceiling, not once, but twice, is story enough. But her legend is more than that. It’s the breast cancer diagnosis the day she started at Autodesk; the months of chemotherapy while she worked. It’s her tough-talking, tell-it-like-it-is approach. According to Valleywag, a Gawker Media blog, she threatened to “dropkick to f*****g Mars” anyone at Yahoo who leaked company information to blogs. And then there is the time she opened a meeting at Autodesk by asking her direct reports, “Tell me why I shouldn’t fire the lot of you.” Whether the details are exact or not, they follow Bartz from job to job, from one media story to the next. It’s all part of the legend.

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law21.jpgby Anna T. Collins, Esquire (Portland, Maine)

When it comes to statistics about part-time attorneys, it is impossible to deny two findings: working part-time is an option few take and the majority of those who do are women. According to the latest figures compiled by the National Association for Law Placement, 5.6 percent of U.S. attorneys work part-time, and about 74 percent of them are women. It is also hard to deny that traditionally, women attorneys who work part-time find themselves losing traction when it comes to their salaries and promotion. Yet, these statistics and assumptions tell only part of the story. Over the last decade some law firms have adopted more progressive policies which permit part-time women to not only retain respect for their work, but to make partner. The policies of these firms and the experiences of these part-time partners provide valuable insight into how work/life balance can be achieved despite dedication to profitability.

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Financial Advisors & Planners:

Would you like to fill your practice with higher-net-worth clients?

Are you purchasing list after list in hope of finding new clients?

The Prospect Finder will help you Find and Connect with your best prospects.

Join us for this one-day seminar event that will transform your practice:

Identify High Net Worth Prospects

Secure More Meetings with “A” Level Prospects

Create a Lasting First Impression

Develop a Rapport to Fast-Track New Client Relationships

Speakers:

Maria Semple, The Prospect Finder LLC

Caryn Kopp, Kopp Consulting LLC

Janet Cargill, J. Cargill Image Consulting

Jim Buro, Wall Street Speaking

Please be aware that the early bird rate of $99 will expire on January 9th.

For more information, or to register.

duarteMccarthy_1_.jpgby Paige Churchman (New York City)

One April morning in 1994, Ana Duarte-McCarthy put on a brand new suit, rode the train down to Wall Street and joined the flow of rushing pedestrians. She may have looked like any other commuter, but for Ana this was a banner day. She was on her way to her first day of corporate life – a new job at Kidder, Peabody & Co. A meringue band played in her head (who needs an iPod?), and headlines like “Dominican Makes It to Wall Street” flashed through her brain. It was clear and sunny, just another Monday morning for the other workers. They didn’t look up at the young woman in the snappy khaki suit with the navy pinstripes. (It still hangs in her closet.)

Ana was in for some major culture shock. Not too many art school deans end up in investment banking. Ana had been assistant dean at Parsons The New School for Design. There she had learned how to scrounge for even the smallest resources. At Kidder, Ana’s eyes grew big when the morning coffee came on elegant silver tea services. “I think I was at Kidder three weeks when they gave me $3000 to take eight minority interns to Yankee Stadium,” she laughed. “And then they asked what else I wanted.” Art students don’t wear suits, and neither do their deans. Art students and their deans wear black. Also, at Kidder, she was suddenly back in middle management – smaller office, no longer running the show – but she expected that. She was eager to learn.

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