Three times in the last week, I have had the same déjà vu-inducing experience. First, when I was helping a client prepare a high-tech conference speech, second, when writing an article about dark pools of liquidity in the European equity trading landscape (welcome to my world), and finally, while listening to a friend bemoan her ineffective interdepartmental meetings. My friend perfectly summed up the common thread in these experiences: “How are we supposed get anything done if we can’t understand a word anyone says?”
In the world of marketing, where the main currency is brand recognition and reputation, companies strive to build their brand equity, meaning the value that clients and prospects perceive in a brand.
But the concept of brand equity applies to individuals, not just companies and products. Just like Volvos are perceived as reliable and Rolexes are perceived as luxurious, people cultivate certain traits as they navigate office relationships and seek to advance their careers. These labels affect the perception of your value as an employee and define your personal brand equity.
Voice of Experience: Women who have made it, on their own terms, reaching the upper echelons of the professional world. TheGlassHammer is delighted to give a platform to those women who have blazed a trail…Christy Roux Bremner, Global MD, PORTIA, Thomson Financial, gives us her career insights.
Voice of Experience: women who have made it share their wisdom with TheGlassHammer: Patricia David, Head of Diversity, Citi Markets & Banking.
The Glass Hammer
Executive coaching, leadership development coaching and career navigation coaching for women looking to develop, advance and lead in top roles.