By Melissa J. Anderson (New York City)
As more and more investors take notice of research showing the outsized returns that women produce in the alternative investments industry, pension funds are becoming the source of a growing call for diversity. Investors want plans to better reflect the diversity of their constituency, and they are keen to take advantage of the outperformance of women managers compared to their male counterparts. In some states, this has led to an explicit or implied preference for women or minority owned or managed asset management firms, known as emerging manager mandates.
The move toward emerging manager mandates was discussed in Rothstein Kass’s recent report, “Women in Alternative Investments: Building Momentum in 2013 and Beyond.” The authors, Meredith Jones, Camille Asaro, Kelly Easterling, write that, although they are still somewhat rare, diversity guidelines are increasingly present at funds in some states. They write, “This is no doubt due to the fact that funds of funds can offer large pensions a way to achieve a meaningful investment that ‘moves the dial’ within their portfolio, without extensive due diligence on a host of single manager fund products.”
That’s not to say that the focus on emerging managers is new. Renae Griffin, Founder and CEO of RG & Associates, recalls the term from her days working in investor marketing and relations. “This term was being used in the early ‘90s,” she explained. “At first it referred to minority and women fund managers only, but the terms was expanded to include small managers.” Today, RG & Associates and others are beginning to refer to emerging managers as “diverse and small managers”
“The investment world is looking at the demographic shifts taking place domestically and ways to capitalize on it. We benefit by having diverse thought and diverse experiences that come from having more minority, women, and niche players in the industry,” Griffin continued. “There’s also a nimbleness in smaller firms’ expertise.”
But, she says, firms shouldn’t be deterred by the word “emerging.” She explained, “Just because we use the term ’emerging,’ it doesn’t necessarily mean they are new to the industry. Many of them have left larger firms and have years and years of experience managing billion dollar funds. They are the hidden talent that a lot of institutional investors are looking to attract and dispose of to reap those alpha generating rewards.”