grissel mercadoTo succeed in any industry, you have to create a profile for yourself both internally and externally, says Shearman’s Grissel Mercado. “Young attorneys tend to focus on delivering excellent work, which is important, but also expected. You also have seek out opportunities to network,” she says.

Her area of capital markets has been particular fruitful in this regard, since the work is with client teams at her same level. “It’s a great way to build relationships with clients, and Shearman has supported this throughout in my career,” says Mercado, noting that partners would encourage her to network with the team after a deal – a practice that has paid off. She also was encouraged to join industry groups and write articles and find other ways to subtly promote herself in addition to producing great work.

Devoting Her Career to Latin America Issues

Mercado studied international economics and Latin American affairs at Georgetown, not initially intending to be an attorney. But after a stint as a legal assistant at Sullivan & Cromwell on the project development and finance team, mainly working on Latin American transactions, she decided to pursue a legal career, earning her degree from NYU.

She became a summer associate at Shearman, pursuing the firm based on the strength and depth of its Latin American practice, but also because it’s where she felt most comfortable during her interviews. “I was drawn to the collegial and friendly environment from Day One,” she says, adding that she senses less hierarchy than at many firms, and more opportunities to work directly with partners.

She rotated through several departments and ultimately chose capital markets because it affords her the opportunity to be a lawyer half the time and a trusted advisor half the time. “It offers elements of both the theoretical and practical,” she says.
One of the professional achievements she is most proud of is the first transaction she led in only her third year. “The partners in the Latin America practice were willing to give substantive work early on, and it was both challenging and rewarding to be a leader and team player,” she says. While her first two years were devoted to thoroughly learning different aspects of a transaction, she noted that “you often don’t stop to realize how the pieces fit together, but then it all comes to fruition when you’re leading a transaction”.
Right now she is working on a transaction representing a company who will be the first corporate issuer in its country to offer bonds in the international markets. “As a capital markets attorney, I can add value to deals like this as most of my clients don’t have exposure to the international market. I become very personally attached to my clients and deeply invested in their success,” she says.

It’s also gratifying to see how a transaction in a developing country can be a turning point, opening the door to foreign investment. “When you do the first deal, investors become more open to investing in that country,” she notes.

Latin America is an area where they’ve seen numerous innovative deals, like green bonds, which is a structure where proceeds are designated for environmentally friendly projects, such as financing renewable energy projects like wind generation.

She has also seen increased liquidity come into the region, as well as changes that have occurred in collective action clauses in sovereign offerings as a result of the difficulties faced in the Argentine debt restructuring process. Mercado enjoys helping her clients work through the ongoing changes in rules and regulations.
“As a Dominican-American I want to see the region advance,” she says. “I am directly connected to what I do.”

A Woman in a Man’s World

Mercado cites a dearth of women in Latin American markets: Although the status quo is slowly changing at companies, it’s not uncommon to be the only, or one of very few, women in the room. “It’s a well-known challenge everywhere, but Latin America is at a different level,” she says. Nevertheless, that has never affected her performance; one reason she cites is the culture at Shearman which has a significant number of women partners in leadership positions. In fact, one of the female partners she’s collaborated most closely with heads the Latin America practice and has served as the head of the capital markets practice.

She encourages young women to speak up. “Nobody is a better advocate for you than yourself,” she says. Women are more apt to think that their work will speak for itself and hesitant to self-promote but as she has become more senior, she sees that male junior associates are more confident about speaking about themselves. “Women need to take more initiative,” she says. “If you’re talking with the team before a call, mention a success, just as a man would.”

For women who are her peers, she encourages them not to “give up too soon.” She sees women leaving private practice thinking they will achieve a better life balance elsewhere, but she thinks that can sometimes be at the expense of substantive work. “We can create a balance at a law firm, especially as we explore technological advances. You can be the best possible attorney for your clients, and still carve out the personal time you need.”

Since joining Shearman, Mercado has been in involved in WISER (Women’s Initiative for Success, Excellence and Retention), always finding an event that will boost her skills. Just recently she participated in a speed networking program where participants got tips on how to spark a conversation in a short time; if, say you’re heading up an elevator with a senior executive. She also participates in Lean In sessions, where she gleans information on how both women and men are processing work/life balance issues.
An advocate for formal mentoring both inside and outside your practice group, she also finds informal mentoring to offer a career boost as it allows one to create connections with others in a very organic way.

Globe Trotting

While she’s had the opportunity to travel extensively in Latin America, Mercado loves to experience different cultures, such as in Peru or Guatemala, even if it’s for a short period. She also recently returned from a trip to Thailand, China and Hong Kong.
Outside of work, Mercado still enjoys giving back by participating in pro bono assignments for groups such as New York Family Court, where she provides legal advice to families in short consultations. “It’s very rewarding and as different from capital markets as you can get,” she says. “Shearman is a big proponent of pro bono work and offers an excellent program where we can do what interests us.”

Mercado has also been active in Cafecito, an informal network of Latina women lawyers and law students in the New York City area which meets about once a month. She believes it is a great forum to share common issues and celebrate Latinas’ accomplishments across various different fields of law.

ilka-vazquez“Bragging or self-promotion ” has a bad rap, but according to PwC US’s Ilka Vázquez, it shouldn’t when done right. “I think it’s ok to brag a little about your impact and what you’re bringing to the table,” she says. “We assume someone is noticing our great work and will reward us, but the reality is that you can speed up the process if you talk about your success to people who are influential. Your elevator speech gets better the more you give it and can help you establish a personal brand.”

She finds that women in particular struggle with asking for what they want and articulating a perspective on where they want to go. “Men are negotiating all the time, and women need to get in the habit of speaking up when there is a particular opportunity that interests them,” she says. “How do you get to the next level? Ask for it.”

From Engineering to Consulting

Born and raised in Puerto Rico, Vázquez attended the University of Michigan and earned both a bachelor’s and a master’s degree, pursuing Industrial Engineering with a focus on manufacturing. After several manufacturing-related internships, she began exploring career options her senior year and was introduced to the world of consulting.

She joined Chicago-based Diamond Management & Technology Consultants, Inc., which was acquired by PwC US in 2010, and has been a career consultant ever since. Her first project was in financial services at an investment bank, which she notes was a critical point that established her future career, primarily spent in capital markets. “Coming from engineering, it was a completely different perspective; I had no finance background but here I am working with an investment bank.”

Given her lifelong career as a consultant she credits becoming a partner at PwC US in 2014 as a professional achievement she’s most proud of, based on what it represents. “It was the culmination of what I’ve accomplished and yet also the beginning of a new professional journey,” she says, adding that from her first interaction with partners at Diamond, she knew she wanted that role one day.

Her work now largely entails helping financial services clients manage regulatory expectations while promoting the sustainability of the programs put in place to comply with those regulations. She helps them make those processes become part of their DNA to facilitate their long-term effectiveness.

Given her engineering background, she also enjoys learning more about the ever-changing role of technology and the impact of innovations such as block chain and digital labor, which can revolutionize the industry. “I am constantly considering how these disruptive technologies will impact clients and what they need to do to take advantage of them.”

Being Agile Will Contribute to Success

Moving from an engineering background to consulting with financial services firms was a pivot, and yet, it underscores a skill that Vázquez encourages professionals to cultivate: the ability to be agile. She developed competencies core to any consultant that are applicable in a wide range of experiences. “Regulations or technology could drastically change what you’re working on today, and you need to adapt and be prepared to move your focus to something else,” she says.

One way to exercise this philosophy is to constantly be willing to step out of your comfort zone by asking for stretch assignments, even if you don’t readily fill all the requirements. It calls for having the confidence that you can learn and looking for ways to expand your experience.

She also believes that learning takes place throughout your career, and more seasoned professionals can glean wisdom from their junior counterparts.

Participating in Latina and Women’s Groups for Collaboration and Skills Development

An active member of PwC US’s Latino Inclusion Network, Vázquez is part of the leadership committee, advising the group on how to create a strong community where members can learn from one another. The firm recently celebrated its Global Diversity Week, which focused on the power of inclusion and overcoming unconscious biases. “We have to make sure we promote the idea of diversity based on ethnicity as well as gender, and how it contributes to a greater array of thoughts and ideas.”

She notes that the Latino community is very open to different perspectives, with a culture that inspires inclusiveness. “When we get together, it’s not just four people but 20,” she says. “This perspective of the ‘more the merrier’ means we are open to different viewpoints and that helps me motivate a diverse team.”

She also holds a role of partner sponsor for PwC’s New York Metro Women’s Advisory Network and the Working Moms Group, two groups focused on supporting women within Advisory.

Over the years she has participated in firm-sponsored programs that support the advancement of women, such as the Breakthrough Leadership and Diamond programs which not only offered exposure to senior leadership, but also provided the coaching and advocacy opportunities that helped her cultivate relationships with partners.

Married with two children – a seven-year-old daughter and a 21-month-old son — Vázquez enjoys spending time with them, often conversing in Spanish as she encourages them to be bilingual.

An avid Michigan sports fan, she participates in regular recruiting activities at the school, both for PwC and to help attract minority students to campus. As a graduate of the Harvard Business School, she is also connected to the HBS Latino Alumni Association.

cristina estradacristina estrada“Pursuing what you are passionate about and chasing your dreams are key to having a successful career,” says Cristina Estrada of Goldman Sachs. “Being patient is important though: there are ups and downs in everybody’s journey. Persistence and seeing beyond occasional difficulties pay off.”

From Colombia to Goldman…and back

Estrada was born and raised in Colombia, in a time of great uncertainty for her country. She aspired to pursue a successful professional career, while at the same time help her country with its economic development needs. With this goal in mind, she applied for college in the United States, which excited but also scared her. “I had dreamed of pursuing a foreign degree, but going abroad and not being with your lifelong friends and relatives seemed like a big risk at the time. That being said, I knew that studying here would allow me to expand my professional horizons.”

She was accepted to the Massachusetts Institute of Technology, where she pursued an economics degree and played varsity basketball. It was at MIT that she became aware of Goldman Sachs for the first time, as one of her closest friends praised her internship at the firm and encouraged Estrada to apply.

She became an intern at Goldman Sachs the following summer. “I worked on the trading floor and was part of the sales team, working with Latin America. Goldman provided me with an experience that was nothing like I had ever had before: a fast-paced, no-frills environment, with extremely interesting and smart people, working with highly sophisticated clients.”

Estrada graduated from MIT in 2001, where she received the Malcolm G. Kispert Award for female senior scholar-athlete of the year. She started at Goldman as a full-time analyst that July as part of the Latin America FX Sales team, primarily covering Latin American corporations to serve their currency needs. “We structured derivatives for Latin American clients, allowing them to protect against currency risk. It was gratifying to stay close to my roots.” Over time, that team became part of the Emerging Markets group, where Estrada still focused on Latin America but now covered a larger array of products, and early in 2016, Estrada and her team moved to the Investment Banking Division.

After working for years with clients in Mexico, Central America and other markets in Latin America, Estrada is now excited to be working on a new series of infrastructure projects in her home country. The Colombian government launched an ambitious infrastructure program, the key pillar of which is the Fourth Generation Highway Plan, or 4G. This plan aims to modernize and expand the national highway system through the concession of 11,000 km across 40 toll roads, with investments valued at an approximate $25 billion. Goldman Sachs has taken a lead role on structuring and funding three of the first nine toll roads that were awarded, with Estrada in charge of structuring risk management solutions for the projects as well as helping line up financing from international investors among her clients in Latin America.

“We have pooled resources from many different teams across divisions and geographies at Goldman to help Colombia; this is Goldman at its best. These roads will make the flow of goods cheaper and smoother throughout the country. Goldman is doing business while at the same time making Colombia a better country — proof that you can do business by doing good.”

Diversity as a Constant

Beginning her career on a trading floor, Estrada highlighted that she occasionally felt like a minority, both due to her gender and ethnicity. She says that in these situations, “You have to remember that you are hired for who you truly are, for your capacity and the experience that you bring,” noting that Goldman Sachs champions the importance of a diverse workforce.

Estrada is proud that she has become one of the few senior women who cover Latin American companies across the financial industry. “As a senior female executive, you have to develop your own style in a male-centric culture,” she says. By becoming a technical expert in her field while also building and maintaining strong client relationships, she has earned the respect of her colleagues and clients.

She reminds women at all levels to take time to build relationships with others in order to create a network of peers and sponsors. “The only constant in our industry is change, and having a strong network will allow you to be more adaptable and prepared for what’s to come,” she says. “A year ago I didn’t think I’d be moving to a different division, but things evolve, and your network can guide you through those types of changes.”

With a trajectory that took her from interning in 2000 to becoming a managing director in 2015, Estrada has been able to reflect on her career over the years. “There have been ups and downs just as for everybody. I tended to overthink and overstress about situations when I was first starting my career, but I can now view things with perspective. What matters most is working with people with whom you are comfortable and doing a job that you enjoy. That, combined with a focus on assisting clients with their needs while challenging my skills, is what makes working at Goldman satisfying.”

She participated in one of the first classes of the Women’s Career Strategies Initiative (WCSI) over a decade ago and has come full circle, serving last year as a Senior Divisional Champion of the program for the Securities Division. This program is designed to provide strong-performing associate women with developmental opportunities and to teach them to proactively manage their professional advancement.

Also active in the firmwide Hispanic and Latino network, Estrada has seen it evolve over the last few years into a catalyst for Hispanics across divisions to meet each other and identify business opportunities, as well as provide access to senior leadership. The group has also steadily been sponsoring interesting events, most recently celebrating Hispanic Heritage Month.

An Active Down Time

A former basketball player as a student athlete at MIT, Estrada is now also a fan of spinning. Married to a Brazilian, she and her husband have been exploring Asia for a few years now. “Since I travel a lot for work, sometimes it’s hard to head back to an airport on my free time, but we are enjoying discovering new cultures together.”

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Rocio LopezBy Louise Magrath

Passionate about advancing diversity in tech, and currently leading several initiatives aimed at growing Hispanic American technology talent, Accenture’s Rocio Lopez says: ‘The one piece of advice I would give to anyone is to be authentic.’

As a Mexican woman-in-tech for over two decades, Lopez learnt through Accenture’s Hispanic American Employee Resource Group (ERG) that she needed to be authentic about what she brought to the table as a talented Hispanic technologist.

‘For the longest time, I was trying to run in a different size shoe – actually a male size 8. It wasn’t until I met my ERG family that I realized I like my 7.5 size red high heels,’ she comments.

Longevity in her career

Lopez has a long career at Accenture having worked for the professional services company for 22 years since leaving University. Currently leading a team that helps the company and its clients adapt the latest IT solutions and flexibilities, she connects with Accenture’s business leads to understand their day to day, on the job behaviors. This helps her innovate new solutions to get them performing at their highest, delivering the best they can to clients.

‘I love it when I see them adopting the latest technology and get their feedback that it’s made their life easier and helped them to be more efficient. I’m excited that my job allows me to be creative and present and deliver ideas that transform the way our teams work. Being able to experiment and challenge my team to learn new technologies is the part I love the most,’ comments Lopez.

Increasing Hispanic Leadership in IT

‘Inclusion and diversity is an inherent part of Accenture, and as a company, we are committed to advancing diverse talent in technology,’ states Lopez.

One initiative led by Lopez, of which she is particularly proud, is the Accenture sponsored, Hispanic IT Executive Council’s (HITEC) Women’s Program, aimed at growing Hispanic American technology talent.

‘HITEC is an organization whose focus is to develop the next generation of Hispanic IT Leaders, an ethos in common with Accenture, as we share a commitment to advancing diverse talent in tech and increasing Hispanic leadership in IT around the Globe,’ she comments.

She describes the program as a breakfast series and learning session, focused on developing, retaining and attracting women in tech careers by bringing them together in one place to network and establish connections. Lopez believes the key to the Accenture and HITEC mission is the structure they have in place to carry out the strategic goal to ‘push up and pull up’ its’ workforce and members. The Accenture partnership with HITEC, including the Accenture sponsored Women’s Program, demonstrates a partnership whose focus continues to be the growth of Hispanics in technology careers.

Lopez is proud and excited to lead the Women’s focus with HITEC and says, ‘I already see the impact the program has on inspiring women along their journey and I’m looking forward to this coming year and the technology learnings that our women will gain during the sessions.’

Support and Mentorship build success

For Lopez mentorship has played a critical role in her career, ‘I could not have a career without this. You need a mentor or sponsor to keep you honest about what success means and to help you along in your career journey,’ she comments.

An example where the importance of mentorship came in to play for Lopez was when she was given the opportunity to participate in the HITEC Emerging Executive Program and was assigned a C-Suite mentor, Ramon Baez. She notes,
‘The relationship I built with Ramon was key to a turnaround in my career journey, as I was facing some critical career decision points at Accenture. The conversations we had, helped me gain tremendous self-confidence and inspired me to believe that I could be CIO of a company.’

As a leader at Accenture, Lopez also is a mentor to people for whom she is directly responsible for engaging, supporting and growing. She is passionate about encouraging her mentees to be authentic as she believes it generates great thinking and increases their level of engagement overall. She comments, ‘My professional role model is our global inclusion and diversity lead, Nellie Borrero, an amazing, authentic woman that has managed to stay true to her values throughout her great successes.’ Lopez believes that every employee at Accenture is extremely talented and that it is her obligation as a company leader to ensure that they are listened to and tended to,
‘We are changing the game within the Accenture family by staying close to every single individual and focusing on their unique needs and wants. We create a place where everyone is a member of the family that is always cared for and nurtured,’ she says.

Commitment to Diverse Talent Pools

Lopez’s passion for advancing diversity in tech has led to her involvement in Accenture’s sponsorship of teams of Cristo Rey High School students to code at Accenture. She describes Cristo Rey as the largest network of high schools in the United States whose enrolment is limited to low income youth. Its distinctive approach to education equips students with the knowledge, character and skills to transform their lives. From freshman year, Cristo Rey schools blend rigorous academics and four years of professional work experience to and through college.

‘I became involved with Cristo Rey because I wanted to promote STEM jobs for these students in the Chicago area. To that end I proposed and created a program within our CIO organization that sponsors diverse students in to programming roles. This has evolved our internal IT talent strategy and has led to us identifying new talent,’ states Lopez.
Her passion for inspiring Hispanic American students to continue their education and to seek a career in tech along with her overall commitment to technology careers and diversity has led to Lopez being named on the Board of Cristo Rey High School.

Family

Even outside of work, Lopez continues inspiring young people to take up careers in tech. In the fall she will travel to Leon, Mexico, where her family is from. She will use her time there to inspire her teenage nieces and nephews to consider a tech as a career choice.

She comments, ‘They ask me questions about my Facebook posts during my network events, as they are excited to see me travel the world and meet so many new people. My answer is always to go in to technology! It’s very cool and allows you to truly impact the world we live in!”

By Aimee Hansen

Image via Shutterstock

Image via Shutterstock

If you scan Fortune’s 50 Most Powerful Women in 2016, you will be hard-pressed to find a Latina executive, amidst an overall drop in female CEOs to 4% in the Fortune 500 in 2016.

According to a 2016 report from the American Association of University Women (AAUW), Hispanic women make up 6% of the workforce but only 1.3% of senior-level executive roles in the private sector.

According to the Heidrick & Struggles Board Monitor, “the share of new board appointments for Hispanics (male/female) remained flat for the seventh consecutive year” across the Fortune 500. 4.7% of new directors on average are Hispanic each year, and only 4.0% in 2015.

What makes this even more striking is that new director appointments reached a seven-year high in 2015 (up by 60 appointments from 2014), and women appointments stagnated too. During a recent record (and opportunity) year for new appointments, diversity lost out.

The report indicates a resurgence of selecting new board members from “the usual suspects” (sitting and retired CEOs and CFOs took 73.2% of new seats). Only nine of the Fortune 500 CEOs were Hispanic in 2015, which doesn’t bode well for diversity if the “usual suspects” continue as the primary candidate pool for board appointments.

Meanwhile, a Mercer report predicts female representation at executive level in Latin America to out-pace North America by 2025, rising from 17% (2015) to 44% (2025).

A Perplexing Incongruence

The glaring elephant in the room is that the population, and consumer purchasing power, is rapidly changing, and Fortune 500 boardroom composition shows little proof of catching on.

The gap in representation of Hispanics in corporate leadership has the potential to create a dangerous gap in diversity of thought and insight, driving a deeper wedge between business leadership and consumer composition. Hispanic purchasing power was projected to have increased in the U.S. by 50% from 2010 ($1.0 trillion) to 2015 ($1.5 trillion).

Not only are Hispanics the largest ethnic minority in the country, but according to the government report “Fulfilling America’s Future: Latinas in the U.S., 2015”, 1 in 5 women and 1 in 4 female students are Latina.

Entrepreneurial Power

Scan the entrepreneurial landscape, and you’ll find a different picture: women are the new face of entrepreneurship, and Latinas are playing a strong role in leading that change.

According to the 2016 State of Women-Owned Businesses Report, there are an estimated 11.3 million women-owned businesses in the U.S., a number which has grown five times faster (45% increase) than the national average (9% increase) over the past nine years.

Nearly 8 out of 10 new women-owned businesses launched since 2007 (2.8 of 3.5 million) have been started by women of color, with the greatest growth among Latinas.

According to the report: “As of 2016, there are just under 1.9 million Latina-owned firms, employing 550,400 workers and generating $97 billion in revenues. Between 2007 and 2016, the number of Latina-owned firms increased by 137% – the highest increase seen among minority women-owned firms.” Trending back 18 years, the 2015 report showed that the number of Latina owned businesses has increased by 224%.

Make no mistake. Latina women are carving their own paths to business leadership.

Playing Down ‘Being Latina’

As the AAUW report authors state, “There is no monolithic ‘women’s experience’ of leadership. Women always have a race and an ethnicity, so a discussion about gender without reference to race and ethnicity (or vice versa) is simplistic and can be misleading.”

A recent Latina@Work study of over 1,000 Latina professional women released by People en Español, sought to understand the experience of Latina women in today’s corporate workplace.

The report found that, “As trailblazers among their families, they are simultaneously breaking cultural barriers and managing cultural expectations, which results in a feeling of ‘otherness’ both at work and at home.”

In the study, 80% of women agreed that “At work, I want to be seen as who I really am, including being Latina.” But many of the women struggled with managing how they are perceived at work, including not being seen as “too Latina.”

Women played down their accent and played up their university degrees. They also moderated appearance more than average. 31% reported having to dress more conservatively than co-workers to be taken seriously (versus 21% of non-hispanic Caucasian women), and 35% reported feeling the way they styled their hair impacted their success at work (versus 25%).

Hispanic women were also twice as likely to agree they have to work twice as hard because of their cultural background.

Intersectionality of Barriers

Latinas and Black women are the most underrepresented at senior leadership levels.

The AAUW report highlighted the intersectionality of barriers and bias: “Not only do women of color confront race and ethnic discrimination that white women do not face, they also experience gender bias differently than white women do—and they experience racial bias differently than do the men in their racial or ethnic group.”

Latinas have a unique set of preconceived biases around leadership perception. For example, “among college and university faculty, Latinas who behave assertively risk being seen as ‘angry’ or ‘emotional,’ even when they reported that they were not angry—they just weren’t deferential.”

According to the report, 60 percent of faculty Latinas reported a backlash against expressing anger, and they tended to shoulder most of the office housework.

As feminist and media-challenger Kat Lazo reflected to The Huffington Post, prominent and narrow media stereotypes have the ability to damage both perception and self-perception, and reinforce barriers to leadership: “What we see in the media right now is a limited version of our humanity.” Lazo stated, “So we internalize these messages and we put limits to who we can be in terms of our professions, in terms of our own identity.”

But nothing is one-dimensional. Lazo highlights that even “Latinx” (a gender neutral alternative) have to check their own privilege.

Amplifying Leadership Presence

In a Latinas Think Big article about developing and amplifying leadership presence, Sandra Tibbs, founder and CEO of Neverest Solutions, writes about cultivating and amplifying leadership presence:

Find your authentic leadership voice – Navigate through the stereotypes, cultural scripts, biases and arising inner conflicts to embrace your whole story and find your own voice.

Create a shared sphere of influence – Cultivate a sphere where listening and connection leads to stronger, and more influential, leadership.

Build resilience in yourself and others – Something every Latina leader will do as she challenges the status quo, and can help to nurture in others.

Tibbs writes about Latina leaders who own their presence: “They are irrefutable leaders who have a presence about them that is unique, authentic and strong. They know exactly who they are, and what impact they want to have. And, they don’t apologize for either. Their leadership presence enables them to overcome stereotypes, biases and even their inner obstacles so they can devote all of themselves to designing the lives they want.”

It is strongly evidenced that Latinas will keep on unapologetically rising to lead business, with or without that coveted access pass from the Fortune 500.

The choice for the corporate world when it comes to cultivating Latina participation in leadership would appear to be this: either catch on, or inevitably you’ll be playing catch up