Guest Contribution by Bushra Azhar
Let’s pretend you are presenting a management solution to a group and you’ve done everything right; you’ve laid out a water-tight case, supported by a robust value proposition, strong arguments and an even stronger voice.
You didn’t mumble or stumble or skip over your slides.
You did everything by the book. Heck, you even mastered Fantastic First Impressions Cheat Sheet.
And then, just as you are about to wrap-up, expecting a resounding applause or even a standing ovation, one of the attendees announces that although he is intrigued by your solution, he feels that your solution at the given price would not be able to achieve the required objectives.
He uses words that can slice steel hearts…words like, “impressive presentation” (implying that it doesn’t have any meat, only fluff) or “leaves something to be desired” (translation: It was just a load of crap) or my personal nemesis “having said that” (which essentially means… brace yourself, things are going to get real nasty here)
You feel deflated after your moment of glory and you cannot just stomp your feet and walk out like you used to when you were five.
So what to do instead?
Below is a four step process to deal with valid objections; objections that are not just mud-slinging fests but where the person is genuinely trying to understand something or raising a valid point. It is hard, because it is a battle against the objection as much as it is against your own rationality.
But who said, winning’s easy?
Step One: Welcome the Objections
Valid objections are caused by a person’s old brain. They are triggered by the fear of making a wrong decision and are typically the last step in the decision-making process. You should therefore welcome objections as a sign that the old brain is getting ready to make a decision and all it needs is some reassurance that the decision is the right one to make. This is the exact same technique but that I recommend when faced with the statement “you are too expensive”.
Objections are also a sign that the person is actually considering the viability of your solution and getting his cognitive resources involved. This is great news…never underestimate the importance of getting his mind engaged because this means they are open to any suggestions that come as part of the rebuttal.