On January 30, 2008, PricewaterhouseCoopers (PwC) hosted a launch party for the new book Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution by Avivah Wittenberg-Cox and Alison Maitland. The event took place at PwC’s offices at Embankment Place in London, where over 100 guests were invited to attend at talk by the authors. The event was sponsored by PwC’s Gender Advisory Council, which advises the Global CEO on gender issues, particularly retention and development of women and support of leadership initiatives.
Those concerned with diversity and gender issues in the business arena greeted this book with great fanfare, the book takes a new approach to these issues. Beyond “preaching to the converted,” this book seeks to bring the teachings of diversity and inclusion training to a wider audience in an understandable and accessible way.
The book goes several steps further than doling out the usual “case for diversity” plea. Instead, the book highlights WHY companies that embrace diversity and are sensitive to gender issues will become all-round employers of choice, as well as more effective marketers for this new century. It gives a lucid step-by-step guide for managers on how to create growth by valuing the input of both women and men in the workplace, explains why many current approaches to hiring more women haven’t worked well, and offers a new perspective.