Elevate Yourself: How to Articulate Your Value and Advance Your Career in Two Easy Steps

What are your career aspirations? When you’re dreaming about the future, do you see yourself in a bigger role, leading your team to impressive results and having a powerful influence in your company? Then there’s good news. You are the one who can elevate yourself to reach that higher-level position.

It’s true. The leaders who are most successful are the ones who lead themselves and lead others to see them as successful high-achievers worthy of promotion.

Unfortunately, many leaders miss this opportunity. Either they don’t realize how much influence and control they have over their own careers, or they neglect to communicate their value. You can speed up your advancement by taking ownership of your career, knowing your value, and articulating your successes in a way that leads to new opportunities.

Being able to articulate your value is a key tool for success and advancement. Here are the two steps you need to take.

Know Your Value.

Ask yourself these questions:

1. Do I know the impact of my efforts?

2. Have I defined the specific contributions that I’ve made?

3. Can I gracefully, elegantly, and clearly articulate the value that I bring?

If you have difficulty answering these questions, it could be for one of two reasons. One, it may be that you are not adding as much value or making as big a contribution as you would like. If that’s the case, it’s time to rethink your approach so you can be more impactful. Two, it may be that you’re adding plenty of value to your company and even excelling in your role, but you haven’t taken the time to clarify that value in an effective message. If that is the case, it is time to do some wordsmithing and craft the message you can easily share with others to help them see your value.

Either way, whether you are focused on improving your impact or communicating your impact to others, this is an effort that is worth your attention. By knowing and describing your value to others, you will open new doors of opportunity and advancement.

Prove Your Worth.

Once you succeed in identifying and articulating your value, the next step is to prove your worth.

Here are some more questions you can ask yourself:

1. What specific role have I played that created a positive outcome for the company?

2. What outcomes or deliverables have I achieved?

3. What are those roles, outcomes, and deliverables worth?

What you are searching for as you do this analysis are specific metrics: your concrete, measureable results. Look for numbers, percentages, dollar figures and other persuasive metrics that quantify the impact you have made. You’ll know you have proved your worth when you can effectively identify the specific benefits your company has gained as a result of your efforts and achievements.

Remember: when it comes to career advancement, you have more control than you think. Take the time to identify and communicate your value. When you do this for yourself, you’ll increase your confidence and impact. When you share it with others, you’ll elevate yourself into the positions you want.

You really do make an impact. Give yourself the opportunity to be the leader you most want to be by helping others see your value, too.

Howard J. Morgan and Joelle K. Jay, PhD, of the Leadership Research Institute (LRI) are co-authors of THE NEW ADVANTAGE: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves (Praeger / 2016). For more information please visit www.TheNewAdvantageBook.com.