Voice of Experience: Hannah Grove, Chief Marketing Officer, State Street
“The person who will have the most direct influence on your career is you,” says State Street’s Hannah Grove. She advises women to speak up for what they want, but also to help other women along the way. “It used to be that women were so focused on how to get through the glass ceiling themselves that they were hesitant to help one another as they feared it would dilute their own efforts. But we need to pay it forward,” she says, adding it is women’s responsibility to be instrumental in eliminating the gender divide for her daughter’s generation.
With roots aligned in marketing, public relations and communications, Grove has worked across Europe and America, first for smaller entrepreneurial companies and for the past 17 years in the global marketing group of State Street. While there, she is proud that she has helped evolve the marketing organization from a service function to one that is more proactive and integral to the company’s success.
“Our service is inextricably linked to business success, so we have developed this into a strategic function that’s deeply embedded in the client experience. It’s an achievement that we’ve built over time, through an amazing team. One of my secrets to success is hiring people who are better than me.”
One of the key strategies she has helped implement is an effective social media platform, an important tool that allows a company to engage in two-way dialogue and offers the ability to listen and customize messages by audience. “Corporate speak is vanishing, as there’s a push toward personalization, relevance and context. It’s a more viral, authentic approach and has tremendous possibilities, even in a B2B setting,” she says, adding that the team’s motto is getting the right content to the right person at the right time.
At the same time, there’s no denying that transparency can be overwhelming in the complicated and complex financial services industry, and yet focusing on openness and education can go a long way toward restoring the reputation of the industry at large.
Speak Up to Move Up
Reflecting on her career, Grove says she wishes she had known earlier that it’s ok to say “no.” She believes that women fall into the trap of wanting to take on everything to prove themselves and while it can be a good instinct, you have to put yourself on a “budget” or else you will easily become overwhelmed by a “go-to” reputation.
She also urges women to ask questions. There’s no way you can understand everything in the industry – in her experience, questions are a sign of curiosity and engagement, and you should want to surround yourself with people who ask questions and aren’t afraid to disagree with you.
In addition to asking questions, women should be sure that they make their voice heard at meetings. “Don’t ever be at a meeting where you don’t have a speaking role; I’ve never seen a man sit silently at a meeting,” she says. Even if your role at a meeting is to be an observer as a learning experience, she says there is always still a way to contribute, whether you’re asking a question or making a comment.
Finally, the advice to speak up extends to speaking up about your career. “I can’t tell you how many times women have come to me because their career isn’t moving as they’d like – maybe they’ve been overlooked for a promotion or don’t feel they are receiving a salary commensurate with their contributions. But when I query whether they have asked for what they want, nine times out of 10 they haven’t, and people aren’t telepathic,” she says. “And if you don’t get what you think you deserve, often you start resenting it and you quit in your mind. The reality though is that you’ve done that to yourself; you haven’t had it done to you.”
Championing Inclusion and Diversity as Corporate Values
Grove is part of State Street’s “Leading Women,” a group of 14 executive vice presidents who act as both a support network and a business strategy network. As part of their outreach, they are focusing on sponsorship of the next cadre of senior female leaders to help them develop and establish the gravitas, networking and visibility they need to feed into the pipeline. Through those women paying it forward, they expect they will touch 2,500 women across the country.
The company also has a global Professional Women’s Network with a dozen chapters that focus on networking, personal brand, public speaking and other professional skills.
For more than five years, Grove has acted as the executive sponsor for State Street Pride and Friends, the company’s LGBT employee network, which has seven chapters globally. Grove has been named to the OUTstanding LGBT Leading Ally Executives list, by OUTstanding in collaboration with the Financial Times. The lists recognize business leaders who are outspoken and unwavering in their support for LGBT people in the workplace and professionals who go above and beyond their day jobs to improve the working environment for LGBT employees.
“State Street has a real commitment to diversity and inclusion that manifests itself from our CEO on down; it’s not just a check box acitivity,” she says, as evidenced by the fact that the company earned a perfect 100% on the 2016 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation.
Giving Back
Grove, who has been married 23 years, has a high school senior and loves to travel with her family. She is also active in Women’s Lunch Place, a day shelter for women and children in Boston that strives to give women back their dignity, serving 200 guests a day.
As president of the board, she and her daughter volunteer every second Saturday. “It’s amazing how much poverty is in our cities which is why I am passionate about this cause. If you ever think you have a bad day, it really puts your life in perspective.”
