Karuna Annavajjala, Director, Corporate Systems Technology, TIAA-CREF

Keep an open mind, be willing to try new things and ask for help. For Karuna Annavajjala, this trio has provided the key to her corporate success.

After completing her bachelor’s in engineering in India, Annavajjala came to the United States and earned her master’s degree in computer science. She moved to Columbus, Ohio, to become a developer at a startup company, eventually moving into the role of software architect. She then joined Alliance Data in the marketing technology department prior to segueing into product management. At that point, she realized that she wanted to focus on core strategy as her full-time job, rather than just engaging in special projects or other sporadic engagements, and pursued her Executive MBA from the University of Michigan, specializing in corporate strategy.

After earning her MBA, she worked at Deloitte Consulting in the technology strategy area and then joined TIAA-CREF three years ago in a role that would maximize her years of strategy experience at the intersection of business and technology.

Last year, she assumed a new role at TIAA-CREF, heading up IT teams that support corporate functions, including human resources, legal and compliance. She cites one of her major achievements as establishing solid internal partnerships and providing value as a technology leader for human resources function.

Right now, Annavajjala is working with her team to refresh the company’s technology strategy roadmap and developing the digital strategy for human resources, a project she relishes because of her interest in strategy work.

“It provides the perfect opportunity to partner with leadership on the business side, as I explore what they need and how we can make it happen,” she says.

This is also part of one of the ongoing industry trends that interests her: the increased focus on data centric decisions and the digital user experience.

Career Lessons

As Annavajjala has progressed through her career, she has realized the importance of being in tune with the bigger picture of the department’s function and how it relates to the overall business strategy. In her case, that meant keeping the technology function relevant to the business process change to enable the end to end solution.

“To be successful in a professional environment it takes a combination of skill sets, but one big lesson I have learned and consistently applied that yielded positive results is to always be curious and being a lifelong learner.”

To that end, she encourages her team to always ask questions, especially in the technology sector where it’s imperative to be in tune with the rapid pace of change. “You’ll be amazed at how much you can learn and how much faster things will move forward because you took the time to ask the right questions.”

An Opportunity for Women

According to Annavajjala, the pool of female talent in the technology space is not where anyone would like it to be, but that also offers a positive opportunity for women who excel. “It’s easy to shine if you capitalize on the opportunity because there are fewer women,” she says, adding that more women would bring much needed diversity to the field and adds that more girls and young women would be interested in technology careers if they understood all their options.

As an example, she cites a coding class that one of her middle school daughter’s teachers was holding. At first, no girls signed up for it, but when they created a separate class for girls, it filled up faster than the boys’ class. The girls just needed the chance to try it in an environment they saw as more conducive to their learning. It is important to understand, acknowledge and act on such cultural nuances when educating and encouraging girls to pursue technology learning.

She also finds that many perceptions of the financial services industry are false as well. “The idea that the entire industry is full of male-dominated Wall Street Type A personalities is a stereotype that’s no longer relevant,” she says, though she does add that there are subtler barriers that typically manifest themselves later in one’s corporate career growth.

For that reason, she advises her peers to be bold about sharing their story openly to help others navigate from what they know and have achieved.

Annavajjala is part of the steering committee for TIAA’s IT Women’s Council and a member at large of the women’s Employee Resource Group (ERG), and adds that she is personally passionate about women in technology, and so is keen to continue to serve in the Diversity and Inclusion Council.

Annavajjala believes that these types of programs have to be a “pull,” rather than a “push.” “It can’t be just about the company sending out communications and making opportunities available,” she says, but rather that individuals should be invested enough to want to participate and make time for such programs.

Throughout her career, she has been active in these types of initiatives, including founding the Diversity Committee at Alliance Data. “It was designed to provide a framework and forum for everyone to feel like they have a place for their voice to be heard and share ideas. Each of us has an important perspective, regardless of what we look like or where we come from and it is vital that we express it.”

Sharing Her Passion for Education

Annavajjala carries her passion for STEM and education into her volunteer pursuits, working to make sure that school-aged kids have access to STEM education and new technology and capabilities. She is also actively involved with the BeEducated Movement, a non-profit organization that helps sponsor libraries in rural communities in India, Nepal and Pakistan.

“Kids in those rural communities drop out of school not because of a lack of interest, but because schools can’t provide text books, and families can’t afford them. These rural libraries were established to provide standard text books, job and exam preparation material relevant to their local regions, so kids can graduate school successfully and then aspire for higher education or jobs.”