6 Ways To Refine And Optimize Your LinkedIn Profile

Guest Contribution by Jennifer Bradshaw

One way of gaining exposure when looking to advance at work is to put your back into it and drag yourself out in the open, into the spotlight.

Now, if you ask me, “how can someone hog the entire spotlight when there are already plenty of entertainers on the stage”, I would say, ‘optimize your presence’. How would I do that? Use social media like LinkedIn!

Being home to over 290 million users all over the world, LinkedIn connect individuals with the professional world, giving them a chance to embrace professional exposure and growth. Yet, according to a survey, only 50.5% of the total users make the most of LinkedIn. What about the rest? Well, the rest of the flock is still missing out on the goodies LinkedIn has to offer since they are just too lazy to optimize their profile.

LinkedIn is a pretty powerful network, but that dominance can only be leveraged to your advantage if only are you aware of its KEY hidden tricks that bring actual results. Here, I will reveal those tricks and educate you how to optimize your LinkedIn profile, aka digital resume, empowering you to make the most of this valuable professional hub.

Customize that Inappropriate Profile URL
It is important to understand that the majority of prospective recruiters, these days, use search engine in their quest to finding the right employee. However, they often fail to do so because some individuals (even well-experienced and skilled ones) totally forget or ignore to optimize their LinkedIn URL. If you don’t want to lose a lucrative opportunity, you need to replace those confusing numbers at the end of your profile URL with your name.

Replace Your Funky Display Pic with an Appropriate Image
Don’t forget that LinkedIn isn’t your social profile, but a professional portfolio. Thus, strip down that inappropriate or funky looking selfie of yours and replace it with a professional portrait. Remember that the first thing that grabs the roving eyes of the employer is your DP. If it is exuding professionalism, the employer won’t hesitate to call you for an interview that very instant. However, if it reflects otherwise, the employer won’t bother to review the rest of the profile.

Make the Best Use of the Headline
Next thing that can be said as the epicenter of your profile success is the headline, written under your original name. It is the area that gives you an opportunity to make your profile standout from the crowd. Brand that headline and make it appealing so that the prospective employer may know who he is dealing with. Make that headline descriptive and use multiple titles to cover the keyword that recruiters usually use to seek candidates.

Expand the Headline Articulately in the Summary
The summary section of your profile reflects the essence of who you are, where your skills and expertise lie and what accomplishments you have attained so far. In other words, it is an area where you stretch out and present all the information that makes you a ‘must-hire’ for a company. Hence, keep it neat, simple, clear and engaging; yet, don’t go overboard with the décor.

Amplify the Credibility of Your Profile with Endorsements
Unlike a traditional paper resume, LinkedIn allows you to not only list down all your skills but also get them endorsed by your connections and thus add credibility to your digital profile. Though it may not be much helpful when it comes to the optimization of your profile, it can certainly generate an air of integrity in your profile that employers most seek.

Take That Credibility to Even Great Heights with Recommendations
Recommendations can be considered as testimonials as well as references, either way they are valuable. It is the feedback on your character, personality, work skills and attitude by people who either know for a long time or have worked with you. Ask recommendations in your connection and don’t forget to return them the favor by recommending them.

Jenifer Bradshaw is a developer and a writer. She assists students in choosing the right career path. She also provides assignment help to students facing problems with their coding assignment. Find her on Facebook.

Guest advice and opinions are not necessarily those of theglasshammer.com