By Robin Madell (San Francisco)
“‘Nice’ has never really been the word to describe me in
the workplace. However, I do think I am an effective leader. I honestly
don’t know if being ‘nice’ would have gotten me further along more quickly
or not. Sometimes I think it might have.”
-Nikki Gastineau Johnson, Vice President
As the quote above reflects, women sometimes feel conflicted about being ‘nice’ versus ‘effective’ in the workplace. Studies show that when women adopt more assertive behaviors believed to be essential to successful leadership, they are evaluated more negatively than men. (See “How to Navigate the Niceness Paradox: Part 1.”)
The Glass Hammer continues with Part 2 of a special series on how women can navigate the “niceness paradox.” For this series, we polled a group of 50 workplace thought leaders, as well as women in leadership roles across a variety of industries, for their expertise. The following strategies are a continuation of the group’s top recommendations.
Balance “Relate” and “Require”
A healthy blend of both “relating” and “requiring” skills are necessary for workplace effectiveness, says Leigh Steere, co-founder of Managing People Better. Relating skills include asking, listening, including, coaching, and encouraging, while requiring skills include creating expectations, focusing on goals, setting controls, asserting views, and confronting problems.
Leigh says that both women and men can stumble professionally if they lean on one of these skill sets more than the other. “Women may not be able to avoid the niceness paradox completely, because some find it uncomfortable to see women engaged in requiring skills.” Former CEO at Hewitt Associates Peter Friedes points out that women often believe that they become less nice when they use requiring skills.
Tom Cox, managing consultant of Cox Business Consulting, also emphasizes the relate/require balance. He says that to negate the paradox, you need to push both sides at once. “You want
enough of a relationship that people care about making you happy, and you want to be requiring
enough that you push people out of their comfort zones,” Cox says. He also suggests that women stop seeing the dual options as a paradox. “You don’t become more demanding by being less of a relater,” he says. “Hold your ground on relating, or even increase it.”
Suzanne M. Garber, COO of International SOS Assistance, Inc., also feels that it is not an either/or proposition between “nice” and “effective,” maintaining that it is possible for women to be
both. “I think the more telling question is not ‘Is a woman perceived to be effective in her role if she is also nice’ but ‘Is a woman effective in her role if she is also nice,’” Garber says. “Behavior does matter in the workplace and professional courtesy niceness is, in some cases, just as important as competence. In the end, performance matters and how that is accomplished does count.”