By Melissa J. Anderson (New York City)
Recently Business and Professional Women’s Foundation launched a project to build a framework through which to view the choices Gen X and Gen Y women make in the workplace – the Young Careerist Project. And last week, BPW Foundation released the results of its focus groups on Gen Y women specifically.
Dr. Sheila Barry-Oliver, BPW Foundation Board of Trustees and Research & Education Committee Chair, explained why this research is important. She said, “Women represent 46% of the Generation Y workforce, which by 2025 will represent 42% of the US workforce. Given the size of this segment of the future workforce, it is critical that employers understand the career choices and challenges of Generation Y women, which are different from prior generations. With this insight, employers can adjust their policies as necessary to ensure the pipeline of talented women remains robust and thus maximize the contribution of Gen Y women to the US economy.”
She continued, “We believe that our initial qualitative research provides some insight but we are following up with a detailed online survey to gain greater insight.”
Young Careerist Project research consultant Kara Nichols Barrett explained, “We asked ‘how does Gen Y define work and work/life balance, perceive intergenerational workplace dynamics, and experience gender in the workplace.’”
Nichols Barrett continued, “I would describe Gen Y women as anxious super-women. We’ve been told all along that we can do anything, and yet we recognize that there are limits, and the workplace is still different for men and women.”
As these women begin to take on more responsibilities in the workforce, the information revealed by the Young Careerist focus groups can provide valuable advice for managing, mentoring, and developing them into effective leaders.
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