Contributed by Kendra Reddy, Leadership Coach and Talent Consultant, Blueprint Strategies
Like you, I am thoroughly invested in my career and growth as a leader. To help me along this journey, I rely on the insights, advice, feedback, and guidance of others whom I respect and admire. For a long time, I hadn’t given much thought to categorizing or formalizing the role of each of these amazing individuals – I simply put them all on my list of Go To People – until recently, when a client asked me about the difference between a coach, mentor, and supporter. Here is the information and advice I gave her:
A coach is someone who is skilled at asking powerful questions designed to facilitate your self-discovery and unlock your own insights. They are there to help you find your own answers, and you usually do more talking than they do. A mentor provides more explicit advice (usually based on their own experiences) and is there to answer your questions and offer recommendations. When they speak, you listen. A supporter is someone who believes in your abilities, and actively advocates for you throughout the organization or industry. Often, they speak on your behalf.
Sponsors believe in you, champion your growth and development, help remove roadblocks and provide you with visibility at tables and in circles you may not have direct access to. They look for opportunities to share your achievements with those who, otherwise, may not be aware of the great work you’re doing. In a nutshell, they endorse your brand. With women making up more than 46% of the workforce, and 4 in 10 companies worldwide still having no women in senior positions… a glass ceiling is clearly still in place. Adding a sponsor to your personal Board of Trusted Alliances and Advisors is a smart strategy.