By Melissa J. Anderson (New York City)
Fifteen percent. That’s how many women make up executive committees of American’s top companies. In Europe it’s only 7%. And in Asia – only 3%. That’s what 20-First revealed in this year’s WOMENOMICS 101 Survey.
And while these are all more than… say… zero percent, it’s nowhere near the 30% critical mass so many female leaders have called for, nor the company-specific gender balance approach advocated for by 20-First’s Founder and CEO Avivah Wittenberg-Cox.
What can we do to correct the imbalance? Wittenberg-Cox says it comes down to the framing of the issue. “When women consider themselves ‘diverse’ they are keeping themselves in the minority.” In actuality, women are not in the minority at all. For example, she continued, women make up 60% of Europe’s university graduates and 80% of consumers – both of which are clearly majority percentages. “Until women understand this, we will not convince the guys that gender is a strategic business issue,” she said.
Similarly, a recent survey of board directors [PDF] showed that the business case for women in corporate leadership is failing.
The study, by Heidrick and Struggles, WomenCorporateDirectors, and Dr. Boris Groysberg of Harvard Business School, showed that “More women directors than men felt that three ore more women on a board made it more effective (51% vs. 12%) and that women brought unique attributes to the board (90% vs. 56%).”
The 20-First analysis of Executive Committee gender balance and the Heidrick and Struggles study on board directors show one thing – we’re not getting anywhere fast when it comes to achieving gender parity at the highest levels.