2009 Western CSR: Assessing the Business Value of CSR

Learn how to measure the success of your CSR programs.

CSR initiatives can improve workforce motivation, public approval ratings, and customer loyalty, but what are realistic goals and how do you know your program is a success? Implementing measurement best practices can help you optimize your CSR investment and report its benefits more effectively. The right metrics, standards, and guidelines can also help establish targets and gauge progress, ultimately adding to the CSR program’s credibility.

Which standards are right for your company, and how do you implement them?

Sorting through the needs of various internal and external stakeholders to set realistic and achievable goals is a complex and continuous process. The established guidelines and standards that enable effective goal setting are a solid starting point, but refining and implementing them in your organization can prove difficult.

What do you need to measure and how do you measure it? Which tools should you choose, and how do you communicate about the measurement process and findings?

Learn how to assess and capitalize on your CSR program’s effectiveness with approaches proven by the CSR measurement and communication experts.

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