Deal Making Without Dollars – The Art of Revenue Share Deals
When the economy is strong, and the rising tide lifts all boats, everyone is behind revenue share deals: it’s a win-win. From the largest companies like Cisco (who just closed an innovative ad rev split deal with Warner Music for Cisco’s new social platform service) to the newest start-ups, media companies have long relied on splitting advertising revenue to get deals done.
But as advertising revenues face a potential decline will new media and technology deals continue to support the “rev share” deal approach? What’s the process for determining the value of a deal in the first place? Will deal evaluations be adjusted in this new economic environment? How do you account for “audited”, “trustworthy” numbers from the party responsible for paying out the revenue share?Join leading deal negotiation experts from a cross-section of media and technology companies to discuss best practices, common pitfalls, and upcoming trends in “revenue share” deal negotiation.
Speakers:
Chris Phenner, SVP, Thumbplay
John Sarnoff, Strategic Partnership Manager, Google TV
Mike Walsh, CEO, Leverage Software
Jeff Zaretsky, VP Business Development, KickApps Moderator:
Dan Roth, Senior Writer, Wired Magazine
