By: Elizabeth Harrin

The same week that Lisa Ditlefsen turned 30, she collected her prize at the BlackBerry Women & Technology Awards for the best use of technology by a woman under 30. She received the award for the work she has done creating an SEO (search engine optimization) department at Base One. Not bad for someone who three years ago admitted she knew nothing about online marketing.

Lisa came to London from Norway in 1999 on a gap year and fell into B2B marketing more or less by chance, after a stint working on a travel magazine. After a break to have her daughter, she returned to Base One and was offered the chance to do something the company had never done before – search engine marketing.
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