By: Bailey McCann
Recently I spoke with Charlene Li co-author of Groundswell: Winning in a World Transformed by Social Technology and analyst at Forrester Research. She spoke to me about how women can utilize the strategies in her book and the power of social media to leverage their networks and engage customers. Li presents five core strategies for using the power of social media, they are:
- Listening
- Talking
- Energizing
- Supporting
- Embracing
Each of these strategies are outlined in detail in the book. In our interview, Li focused specifically on listening, “listening can help market research by engaging the audience and finding what people are saying.” She also went on to point out that by listening to what people are saying, you can avoid social media fatigue by presenting only the most highly relevant content.
“Connecting customers to other customers,” and being a “one stop shop,” for all the information in your business, including information on your competitors can put you ahead in the marketplace.
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