Virtual networking, does it work?

LinkedIn and other online networks are really good ways to maintain your contacts and yes some people do accept connections from people they don’t really know but the fact remains that humans still prefer actual relationships over virtual ones when it comes to getting business done. It is necessary to have a digital presence, think of it as an online resume and personal branding plays a role, but it is what you do with those connections that matter. Ask people to lunch, coffee and in-person networking events so that you can explore mutual interests because fruitful relationships that have a quid pro quo is the way to truly succeed, advance and make lasting contacts.