women shaking hands

Move Forward with Confidence

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women shaking handsGuest Contribution By Connie Certusi

Earlier this year, the Nasdaq topped 5,000 for the first time in almost 15 years. And, according to the 2014 Sage Business Index, almost three-quarters of women business leaders expect to see growth in their businesses this year.

Now is the time to move forward with confidence, since, as the Latin proverb teaches, “Fortune favors the bold.” Here are four simple confidence-boosters.

Use Social Media

If you’re not sure where to start, social media is a great tool for showcasing confidence in yourself and your business. Dust off that old LinkedIn profile and make sure it lets people know what you’re up to. Join a few LinkedIn Groups and share ideas; you’ll be surprised what a little group support can accomplish. If you’re not tweeting regularly, get on Twitter and talk to people: your customers, professional colleagues and anyone else you interact with in a professional way. And try using Facebook to reach out to new people; it still has a huge user base.

It’s imperative not to use these channels solely for marketing, however. Share good news for your company, ask for ideas, and just talk to people. Link to informative content from other sources to help establish your company as a place where people can get helpful information

And, don’t be afraid to be bold. Showcase an online persona connected to what you want to accomplish this year. Be authentic and, most importantly, be you.

Find a Mentor – or Better Yet, Become One

If you’ve been out in the business world for a while, you probably still remember what it was like when you were just starting out. Chances are, if you could go back and chat with yourself, you’d share all kinds of tips and tricks to boost confidence. But since you can’t go back, you can do the next best thing: find someone else to mentor. Help an up-and-coming woman learn the ins and outs of the business world, and you might even learn a thing or two from your mentee along the way.

If you’re just setting out on your own, don’t be afraid to ask for help. Look for local networking opportunities; a lot of communities have groups designed for just that purpose. Reach out to more experienced women. They’ll likely be happy to share wisdom that will boost your confidence and put you further down the path to success.

Get Outside Yourself

It can be hard to justify anything not directly tied to the bottom line, especially for small business leaders. But becoming a more integral part of your community can be a great long-term investment. If you want people to think of you first when they need a product or service you provide, they need to know who you are.

Get out there and make a difference in your local community. Speak to school groups or sponsor an activity at a local concert or fair. There are many great ways to give something back, and as you give you’ll probably receive, as well. In fact, with only 14 percent of women business leaders responding to the 2014 Sage Business Index survey saying they receive needed support from the government, building a good relationship can help you network with decision-makers in your city or state.

Get Organized

Nothing radiates confidence like someone who knows where she’s going and what she’s doing. And in a business setting, this requires having a plan. That all starts with getting your finances in order. It can be intimidating to make a long-term financial plan, but having a professional you trust to help can make it quite manageable.

According to the 2014 Sage Business Index, 40 percent of women business leaders expect headcount to grow in the coming year. Consider hiring an accountant who can help you figure out where you want to go and how you’re going to get there. Accountants are much more than tax preparers; they can be valuable business partners.

It’s not always easy to show confidence, but you might be surprised what you can accomplish with a more assertive attitude. And, if you must, “fake it till you make it.”

About the author

Connie leads the start-up and small business solutions business, encompassing Sage One, Sage Accountants Network and Sage 50 Accounting. She is also responsible for the Sage Employer Solutions products. With over 20 years of experience in the technology market serving small businesses, she has a passion for helping entrepreneurs and small business owners succeed. She lives in Atlanta.